tanya neufeld
EXPERIENCE
TANYANEUFELD
@GMAIL.COM
Client Solutions Manager – Ecommerce & Apps, Facebook | August 2018 - present
Dublin, Ireland – Main accounts: Vivino, Optimalprint, Yousician, Recolor
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Responsible for guiding higher revenue Facebook and Instagram ads strategy with 8 top Nordics ecommerce and
app brands, overlooking a portfolio of $10M
Support clients in weekly account optimization to meet ROAS or cost per lead/acquisition targets
Consult on client creative to effectively build for mobile; from copy, videos, and turning static assets into
lightweight video suited for direct response and branding campaigns
UK SMB Account Manager – Ecommerce & Retail, Facebook | January 2017 – July 2018
Dublin, Ireland – Main accounts: Superdry, Domino’s Pizza, Unicef, Gymshark, AO.com, Feelunique.com
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Responsible for guiding Facebook and Instagram ads strategy with 30 top UK ecommerce and retail brands,
overlooking a quarterly portfolio of $10MM including several publicly traded companies
Nominated as a Subject Matter Specialist with internal creative team thanks to sustained collaboration and client
performance results with the team
Mentored 3 new grad hires, owned weekly team meeting and held new starter trainings on identifying high
opportunity clients and building C-level decks
Delivered workshops to client councils in Ireland and delivered cross-border business talk to 500+ attendees at
Boost Your Business Dublin
Paid Social Manager, iProspect | September 2016 – December 2016
Dublin, Ireland – Main accounts: Life Style Sports, Debenham’s, Guinness
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Promoted to manager within two months of transferring offices, oversaw a team of three executives and worked
on strategy and new business alongside Senior Social Manager while reporting into Head of Biddable Media
Responsible for spearheading a complete process overhaul for the entire Dentsu Aegis Ireland paid social team
including engagement with clients, sister agency planners, naming conventions, and new business activities
Day-to-day and strategic paid social contact for Life Style Sports, Debenham’s, Guinness, and 30 other clients
Paid Social & Display Senior Associate, iProspect | March 2015 – August 2016
New York, NY – Account: Estee Lauder Companies
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Owned strategic planning, execution, and optimization for paid social content over nine key cosmetics brands,
contributing to channel’s 96% yearly budget growth from $5MM to ~$10MM for ELC
Managed US/CA programmatic display buys for half the ELC portfolio with annual budgets of ~$6MM
Worked on and presented plans based on bi-annual briefings and QBRs, securing incremental budget of $250K
Assistant Media Planner, Neo@Ogilvy | June 2014 – March 2015
New York, NY – Account: IBM
• Handled reporting and vendor management of digital lead gen and display for IBM’s B2B software division
SKILLS +
EXPERTISE
Written/Native Fluency English, Spanish, French | Basic Proficiency German
Certifications Facebook Blueprint | Twitter Flight School | Google Analytics | Google AdWords
Proficiency DDM/DoubleClick | Facebook Ads Manager | Twitter Ads| LinkedIn Ads | Smartly (FMP)
EDUCATION
New York University Gallatin School of Individualized Study | 2011 – 2014
Bachelor of the Arts | GPA: 3.7/4.0 - University Honors Scholar | Major American Studies
Minors Social Entrepreneurship (Stern School of Business) & English (College of Arts & Science)
