Tanya Lau-| https://www.linkedin.com/in/tanya-lau/ | Portfolio
WORK EXPERIENCE
Self-employed
Copywriter/ Content Writer
May 2023 - Present
● Craft compelling marketing copy for diverse brands across five distinct sectors, increasing customer
engagement and boosting overall conversion rates.
● Develop and execute branding strategies that enhance brand identity for clients, improving clients'
brand recognition and diversifying social media following.
Grey Global Group
English Copywriter
Hong Kong
Sep 2023 - Jan 2025
● Developed and executed comprehensive copywriting strategies that elevated client engagement,
contributing increase in lead generation through targeted online and offline campaigns.
● Collaborated with a creative team to launch various innovative brand campaigns, resulting in an
audience awareness boost as measured by social media engagement metrics and campaign page click
rate.
● Authored compelling content across multiple platforms, enhancing customer retention rates and driving
a notable increase in product sales.
GL.iNet
Content Specialist
Hong Kong
Mar 2023 - Jun 2023
● Developed and executed a comprehensive content strategy that increased website traffic, leveraging
SEO techniques to enhance visibility across multiple platforms.
● Cultivated relationships with key influencers and platforms within the tech industry, leading to an
increase in product reviews and social media mentions, enhancing brand credibility and consumer trust.
● Analysed engagement metrics across multiple platforms, optimising content delivery to increase
audience interaction rates and contributing to a notable rise in conversion rates for online sales.
Siu Siu Style Company Limited
Copywriter
Hong Kong
Jan 2022 - Feb 2023
● Collaborated with design and marketing teams to create cohesive product narratives, enhancing overall
campaign effectiveness and brand storytelling.
● Crafted compelling marketing and PR copy in both English and Chinese, effectively reaching diverse
audiences and boosting engagement across multiple platforms.
● Translated and localised marketing materials, ensuring cultural relevance and accuracy while
maintaining the original message and tone.
● Conducted market research to inform theme development and copy strategies, ensuring alignment with
consumer trends and preferences.
EDUCATION
The Hang Seng University of Hong Kong
BA(Hons) in English Language
Minor in European Studies
Copy Posse Launch Pad
Copywriting Coaching Programme by Alex Cattoni
Hong Kong
SKILLS AND INTERESTS
Skills: Microsoft Office, Markdown, Notion, WordPress, GitHub, HubSpot, SEO, Canva
Interests: Branding, marketing, conversion copywriting, event planning, advertising, research,
literature and linguistics, art, reading, music, videography
