Tanya Lau

Tanya Lau-| https://www.linkedin.com/in/tanya-lau/ | Portfolio WORK EXPERIENCE Self-employed Copywriter/ Content Writer ​ ​ ​ ​ ​ ​ ​ May 2023 - Present ●​ Craft compelling marketing copy for diverse brands across five distinct sectors, increasing customer engagement and boosting overall conversion rates. ●​ Develop and execute branding strategies that enhance brand identity for clients, improving clients' brand recognition and diversifying social media following. Grey Global Group ​ ​ English Copywriter ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Hong Kong Sep 2023 - Jan 2025 ●​ Developed and executed comprehensive copywriting strategies that elevated client engagement, contributing increase in lead generation through targeted online and offline campaigns. ●​ Collaborated with a creative team to launch various innovative brand campaigns, resulting in an audience awareness boost as measured by social media engagement metrics and campaign page click rate. ●​ Authored compelling content across multiple platforms, enhancing customer retention rates and driving a notable increase in product sales. GL.iNet ​ ​ Content Specialist ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Hong Kong Mar 2023 - Jun 2023 ●​ Developed and executed a comprehensive content strategy that increased website traffic, leveraging SEO techniques to enhance visibility across multiple platforms. ●​ Cultivated relationships with key influencers and platforms within the tech industry, leading to an increase in product reviews and social media mentions, enhancing brand credibility and consumer trust. ●​ Analysed engagement metrics across multiple platforms, optimising content delivery to increase audience interaction rates and contributing to a notable rise in conversion rates for online sales. Siu Siu Style Company Limited ​ Copywriter​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Hong Kong Jan 2022 - Feb 2023 ●​ Collaborated with design and marketing teams to create cohesive product narratives, enhancing overall campaign effectiveness and brand storytelling. ●​ Crafted compelling marketing and PR copy in both English and Chinese, effectively reaching diverse audiences and boosting engagement across multiple platforms. ●​ Translated and localised marketing materials, ensuring cultural relevance and accuracy while maintaining the original message and tone. ●​ Conducted market research to inform theme development and copy strategies, ensuring alignment with consumer trends and preferences. EDUCATION The Hang Seng University of Hong Kong ​ ​ BA(Hons) in English Language Minor in European Studies Copy Posse Launch Pad Copywriting Coaching Programme by Alex Cattoni ​ ​ ​ ​ Hong Kong SKILLS AND INTERESTS Skills: Microsoft Office, Markdown, Notion, WordPress, GitHub, HubSpot, SEO, Canva Interests: Branding, marketing, conversion copywriting, event planning, advertising, research, literature and linguistics, art, reading, music, videography