TANYA ANAND- |-
Process Oriented | Explorer Archetype | Culture Curious
SUMMER INTERNSHIP
https://www.linkedin.com/in/tanyaanand-/
AREAS OF INTEREST AND STUDY
Consumer and Buyer Behavior, Supply
Chain Management, Cultural Context of
Communication, Services Marketing,
Multivariate Data Analysis, Research
Methodology, Digital Marketing and
Business Transformation, Decision
Models and Advanced Optimization
Techniques, Customer Relationship
Management, Distribution Management,
Strategic Management, Cultural Analysis
and Application, Business and Demand
Forecasting, Consumer Insight Mining,
FMCG Branding
ACADEMIC PROFILE
2020
PGDM - C (Strategic
Marketing and
Communication), MICA,
Ahmedabad
2 Months
Royal Enfield, Chennai
Management Intern
Apr - May 2019
Devised a framework using PR Smith's SOSTAC Plan to implement the go-to-market strategy
for the Philippines
Strategized a 360-degree marketing campaign for Himalayan motorcycle in Thailand to lead a
change of perception
Conducted a consumer buying behavior study for the Thailand market using Social Media
Listening tools, Data Analysis techniques and Primary Research
Profiled customers and mapped their expectations by designing consumer personas, benchmarked store level interventions of similar brands, developed price mapping, defined
competition landscape, and recommended actions to be taken for each touch point in the
motorcycle buying journey
19 Months
WORK EXPERIENCE
Fidelity Investments, Chennai
Associate QA Engineer
Aug 2015 - Mar 2017
Reduced manual testing by implementing automation on Sahi Pro
Worked on issue resolution with Tier 3 application development teams
Business requirement gathering and analysis
LIVE PROJECTS
Jubilant Foodworks Pvt Ltd
Cultural Analysis and Application
Oct 2019 - Feb 2020
Analysed macro cultural shifts and their impact on brands and businesses of Jubilant
Foodwork Pvt. Ltd. as part of the Cultural Analysis & Application course
Used techniques like Futuring, Hofstede Onion Model, Semiotic Square to make
recommendations to the client
Restore Design
Search and Display Advertising
Sep 2019 - Sep 2019
Worked on month-long Google Ads live project in the Search and Display Advertising course.
Achieved the campaign objective by optimizing keywords, ad-extensions, bidding, and A/B
testing of the ad groups. The Conversion rate was 7.2%.
IFFCO Tokio
Research and Branding
Dec 2018 - Jul 2019
Conducted primary research to understand category perception of insurance and brand
perception of IFFCO Tokio in 12 tier 3 cities and towns
Recommended key areas of improvements and suggested several communication and
branding strategies region-wise after analyzing the survey data
CERTIFICATIONS
2015
B.Tech. (Computer Science
and Engineering), 98.10%,
SRM University, Chennai
2011
CLASS XII (CBSE), 90.50%,
Queens' College, Indore
Shopping Ads
Google Ads Display
Google Ads Search
Google Ads Video
Sales Management
Inbound Marketing
Google Analytics Individual Qualification
Google
Google
Google
Google
HubSpot Academy
HubSpot Academy
Google
-
POSITIONS OF RESPONSIBILITY
2009
CLASS X (CBSE), 93.00%,
Queens' College, Indore
MICA
SKILLS & LANGUAGES
Language Skills - Hindi, English
Tools & Technologies - Sahi Pro,
Tableau, Microsoft Power BI, MS Office,
SQL, R
Interpersonal Skills - Crisis
Management, Negotiation
Other Skills - Speed Reading
HOBBIES & INTERESTS
Reading, Swimming, Public Speaking
Member, Senior Placement Committee
Carried out Summer Placement Season 2019-20 with end-to-end
execution by guiding a team of 10 junior placement committee
On-boarded 75+ companies for recruitment and placed 392
students to achieve 100% placements
Member, AEC, The MICA Alumni Engagement Committee
Brought in 5 sponsors for the Homecomings 2018-19: Nourish
Organics, Drunken Monkey, The Chayi, Auric, and Brandless
2019-20
2018-19
ACCOMPLISHMENTS
Academic
Competition
Awarded, Performance based Scholarship for 4 years, SRM Institute
of Science and Technology, SRM University, Chennai
2011-15
Campus Finalist, RB Global Challenge 2019, Reckitt Benckiser
2019
Campus Finalists, Round 2, Colgate Transcend 2019, Colgate
2019
National Finalists, BARC Crack The TV Code, MICANVAS, MICA
Ahmedabad
2019
Professional PPO Holder, Royal Enfield, Chennai
2019
