Tanitoluwa Pelemo
Product Designer--
linkedin.com/in/tanito
https://www.bit.ly/tanitoluwa
Profile
Results-driven Product Designer with 4 years of experience. Skilled in conceptualizing ideas, wireframing,
prototyping, and collaborating with cross-functional teams to deliver high-quality designs.
Professional Experience
Product Designer, BuyPower Inc.
Led the Redesign of the mobile app, improving customer retention from 23% to
85%.
Designed a flow that helped users ask for refunds and top-up transactions,
reducing customer service inbound calls by 56%.
Conducted user interviews to provide a better experience for API and 3rd party
users.
Built the first version of the Design System, documenting styles used on all
Buypower products into a single source of truth Document
2021 – present
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User Experience Designer, Kitchn Venture GmbH
Conducted 6 rounds (1 per week) of user testing with 5+ users on the product's
main feature leading to the addition of a custom-built Creative Reporting Feature
Redesigned the Landing Page in a way that communicated the value of the
product
Collaborated with the Marketing team and brand designer to define the
company’s design principles and brand.
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2023 – 2024
Berlin, Germany
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Product Designer, Greenkey Facility Management
Collaborated with other researchers via Miro to organize findings into affinity
diagrams, mapping out user personas & referring to it when converting the
manual onboarding flow into a digital platform.
Designed the Onboarding system for Facility managers moving them from a
previously manual system to a digital onboarding system, making it more
intuitive.
03/2021 – 08/2021
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UI/UX Designer, Funema Inc.
Carried out usability tests to understand how users interacted with Funema's
internal product and suggested changes.
Digitized a section of Funema’s operations that helped them save about $17,000
yearly in tools and Operations.
Designed Propheciii - an internal OKR tool that improved operations of Funema's
Portfolio companies.
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2020 – 2021
Projects
BuyPower Mobile App Redesign, Redesign of the B2C mobile app.
Performed a Heuristic evaluation of the former app, detailing the pain points of the users and how they can
be solved.
Led a team of 2 to work on the UI Design by facilitating daily stand-ups & defining sprints on a Jira
Kanban board to stay on task.
Developed a design system that'll guide future Product update.
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Creative Reporting Design, Improving Kitchn's social media monitoring tool
Designed a new creative reporting system for Kitchn.io that helped improve the shortcomings of the
current reporting system that was built using Google Sheets.
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Propheciii, OKR tool for early stage startups
Studied the former OKR system built on Google Sheets.
Designed the UI of the new OKR system.
Collaborated closely with various Portfolio company CEOs to constantly improve the OKR system.
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Skills
UI/Visual Design
Sketching, Interaction Design, Design Systems,
Typography, Branding, Prototyping, User Experience
Design, UI Design
Software
Figma, Sketch, Webflow, Framer, Jira
