Tanisha Gaba
- · Punjab, India ·-· LinkedIn
Utilized excellent interpersonal and psychology-based marketing skills to assist brands in achieving their goals while
presenting online and offline.
KEY COMPETENCIES
Interpersonal skills
Data-driven decision making
Objection Handling
Assertive & Psychology driven
Mentorship
Sales Conversion
Active listening
Stakeholder Management
Market Research
Collaboration
Lead Gen
Strategic Thinking
Problem Solver
ACHIEVEMENTS
I learned and pivoted my core skills from social media marketing to conversion copywriting by enrolling in the once-ayear Launch Pad Program by The Copy Posse founded by Alex Cattoni (2022 Marketer of the Year).
PROFESSIONAL EXPERIENCE
Januray 2024 - Present
Marketing Consultant | Freelance
Developed and executed targeted digital engagement strategies for educational and SMM /Confidence Coaching
clients, leveraging psychology-driven frameworks and data analysis to achieve 40% increase in prospect
engagement and 85% consultation satisfaction rates
Created structured decision-making methodologies for 22+ prospects by combining market research with
personalized guidance, resulting in 30% faster conversion rates and establishing strong trust relationships through
active listening and assertive communication
Social Media Associate | Chitkara University
August 2022 - August 2023
Strategic Social Media Leadership: Developed and executed a comprehensive management strategy for four
social media pages, significantly enhancing brand visibility and engagement within the university community.
Content Production Optimization: Streamlined content creation processes, achieving a 35% increase in team
productivity through effective tracking and analysis, while driving brand growth via social media campaigns and
podcast initiatives.
Analysis: Conducted thorough market research and auditing monthly performance to identify untapped concepts
to increase the content visibility consistently 20% each month on both Ig & LinkedIn.
Software Engineer Associate | H&R Block
June 2020 - April 2022
Build Analysis Implementation: Developed a pipeline for daily build analysis prior to merging, resulting in a 25%
increase in team productivity through early issue detection and resolution.
Data Management Transformation: Converted complex data sheets into a user-friendly tool for efficient in-house
project data extraction, enhancing cross-functional teamwork and data-driven decision-making.
Quality Assurance and Documentation: Conducted thorough testing of the US Taxation application to ensure
quality standards, while maintaining detailed documentation of processes and results for continuous
improvement.
EDUCATION
Master of Business Administration | Chandigarh University |-
Bachelor of Computer Application | Chitkara University |-
