Tania Du Plessis

CURRICULUM VITAE Tania du Plessis PERSONAL DETAILS Name: Tania Surname: du Plessis Identification number: - Date of birth: 29 March 1989 Gender: Female Drivers licence: Code B Nationality: South African Languages: Afrikaans, English Marital status: Single Health: Excellent SECONDARY EDUCATION Standard passed: Matric Grade 12 – Senior Certificate (2007) School: Paarl Gymnasium High TERTIARY EDUCATION BA Language and Culture – University of Stellenbosch – 2012 PGDip Intercultural Communication – University of Stellenbosch (2016) ADDITIONAL QUALIFICATIONS Inbound Certified – HubSpot Academy (2019) Certified Customer Acquisition Specialist – Digital Marketer (2018) Certified E-Commerce Marketing Specialist – Digital Marketer (2018) Certified Social & Community Manager – Digital Marketer (2018) Foundation Diploma in Online Marketing – Shaw Academy (2015) Foundation Diploma in Social Media Marketing & Online Reputation Management – Shaw Academy (2015) TEFL CERTIFICATE – University of Stellenbosch Language Centrum (2013) S.A.D.T.A. qualified Junior Teacher of Modern Jazz and Contemporary (2007) WORK EXPERIENCE Freelance – Senior Social Media Manager: Freelance Senior Digital Brand Manager from 18 March 2019 – Present Freelance Senior Social Media Strategist at Konekt from 3 June 2019 – Present. References: Available upon request Duties: • • • • • • Developing & executing Organic & Paid Social Strategies for various brands Social Media content creation & management Paid Social Campaign Management & Reporting Identify & manage PR opportunities for clients Account Management (including client service) Brand Management Conversion Advantage: PR & Social Media Specialist from 3 October 2016 – 1 March 2018 Paid Social Campaign Manager from 1 March 2018 – 15 March 2019. Reason for leaving: Retrenched Reference: Available upon request Duties: • • • • Training, overseeing and leading team of Community Managers. Training, overseeing and leading interns in Paid Social and organic Social Media Management. Responsible for Paid Social Campaign Creation, Management & Optimisation for local and international clients (USA, UK, Australia, New Zealand). Developing and executing Paid Social Media strategies in order to generate quality leads. This includes optimisation, testing, planning, calendar management, budget management, platform selection, and reporting. • • • • • • • • • • • • • Implement and optimise Social Media and re-marketing campaigns across all required platforms. Strategic lead for numerous successful marketing campaigns, while managing short- and long-term campaigns with budgets ranging from R4 000 – R-. Plan, create and execute multiple successful social media campaigns, both paid and organic. Acted as the primary contact for social media advertising by providing expertise in marketing strategies to support client visions, business goals and the brand’s main KPI’s. Responsible for setting up, managing and ensuring all tracking and custom events/conversions are set up for Facebook Business Manager, LinkedIn Campaign Manager, Twitter for Business and Instagram for Business. Content writing: develop monthly communication plans with creative visuals and textual content to engage followers on clients Facebook, Instagram, Twitter and LinkedIn profiles). Creative direction (working closely with Graphic Designer to create and optimise all Social Media designs for posts and ads and to ensure that all designs comply with each Social Platforms’ rules and text-ratio’s). Copy & quality checking all final content for social media, email campaigns and blog posts Identify PR opportunities for clients. Monitor the latest trends in Social Media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services Measured campaign effectiveness by compiling weekly/monthly/campaign reports through in-depth analyses of statistical data. Implement strategic and creative recommendations for social media marketing and content development to generate ongoing leads and meet KPI’s. Go to person for all things social and expert in Lead Generation Ads with Zapier integration, Instant Experience Ads (Canvas Ads), Shopping Ads, Collections Ads, A/B Testing, Website Clicks Ads (image & video), Carousel Ads and influencer campaigns across Facebook, Twitter and Instagram. Hatch Communication: Social Media & PR Intern from 13 February – 13 April 2015 Social Media & PR Account Assistant from 14 April – 31 December 2015 Account Executive from 1 January 2016 – 30 September 2016. Reason for leaving: Received a job offer at Conversion Advantage Reference: Available upon request Duties: • • Content writing, scheduling and social media management (Sprout Social, Hootsuite & Buffer) Edit/design photo’s & artwork to support relevant posts on Social Media • • • • • • • • • • • • • • • • • • • • • Writing press releases, snippets, copy for competitions, event listings Pitching ideas, interviews, stories, products, reviews, competitions to media to targeted media Liaising with media via phone, email and social media Planning and managing media visits/reviews Operate as the lead point of contact for any and all matters specific to my clients Monitoring media coverage via Newsclip Identifying new PR opportunities in newspapers, magazines, broadcast, social media platforms and blogs by research, reading and social media monitoring of publications, media and PR & Social Media agencies’ accounts Monitoring coverage via Newsclip and research (google searches etc.) Attending client meetings. Present & report on PR activities Create & update Status Reports & Contact Reports Monthly Newsclip reporting on clients Creating PowerPoint presentations Event management, planning and organisation Attending client events and creating awareness around the events via PR activities & social media Media drops (identify media, sourcing packaging, cards & products, writing of personalised messages, arranging for media drop to go out, sending press leases & images, Tweeting media about drop) Creating CE’s for clients Creating, managing and growing targeted media lists for clients Briefing/delegate tasks to account assistant/intern/office adminitrators when needed Managing Social Media platforms (Facebook, Twitter, LinkedIn) Updating websites with new info on Team & blog posts etc. Designing name tags for client events, social media artwork for some accounts College SA: Website Content Developer from August 2013 to November 2013 SEO Strategist from November 2013 to 12 November 2014 Reason for leaving: Voluntary Retrenchment Reference: Available upon request Duties: • • • • • • Writing content for the College's websites Copy writing and proofreading Writing e-mail campaigns/e-mail marketing Responsible for the writing and managing of the blog Working on the social media platforms Research • • • • • • • Link building Basic Photoshop to use in social media/blog Creating landing pages Assisting with landing page optimization Designing pages with content for IT to upload Keyword research SEO optimization CONTACT DETAILS Address: STELLENBOSCH Cell: - Email: -