TANGIA R. ESTRADA
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SALES, MARKETING AND BUSINESS DEVELOPMENT PROFESSIONAL
Account Management ► Project Management ► Expert Client Relationship Management ►Sales Management
PROFESSIONAL SUMMARY
Top performing sales, marketing and business development professional with proven ability to drive business
expansion through aggressive sales initiatives that deliver revenue growth, market share, and market penetration.
Strategic thinker who can plan and implement sales, marketing, and business initiatives to support corporate
objectives. Particularly strong relationship management, team building and general business acumen; verifiable track
record of successfully driving unprecedented revenue and profitability gains within highly competitive organizations,
industries, and markets. Ambitious, aggressive and intensely focused on bottom-lines results. Globally experienced,
highly motivated, performance-centric leader with deep cross-functional skills excelling in both Strategy and
Operations. An outstanding communicator, anchored by a solid analytical background committed to transforming
and developing markets; providing exceptional value to customers, partners and stakeholders.
AREAS OF KEY IMPACT
♦ Customer Service & Satisfaction
♦ Excellent Time Management
♦ Cross-selling/Cold Calling
♦ Consultative Sales
♦ New Business Development
♦ Competitive Intelligence
♦ Strategic Planning
♦ Excellent Work Ethic
♦ Organizational Skills
♦ Complex Negotiation
♦ Excellent communication
♦ Conflict Resolution
♦ Detail-oriented
♦ Multi-tasking
♦ Reliable Team player
KEY ACHIEVEMENTS
§ Increased company’s revenue to $4.5M within a year
§ Increased sales growth in multiple markets to 40%
§ Attracted and closed deals with high profiles clients such as Whole Foods Market, Arrow Electronics and Denver
Transit Operators
PROFESSIONAL EXPERIENCES
BUSINESS MANAGER
2015 - Present
Maintenance Resources Inc.
§ Develops new marketing strategies to capture market channels with new clients
§ Brought new processes to firm for its growth, using various marketing strategies and communication skills in
order to brand the firm in the market and attract new clients
§ Negotiates with customers and clients on behalf of firm
§ Develops strategies and business for the firm by building corporate relationships with customers and the
industry/market leaders
§ Utilizes sales and marketing tools to create brand awareness in the market
OWNER & CREATOR
2014 – Present
Hello Gorgeous Fitness
§ Created the business from seedling idea to fruition, having grown it to a successful practice attracting high
dollar paying clients consistently
§ Created and implemented the well-received brand concept
§ Teaches strategies and tactics to reach client specific goals as quickly as possible
§ Designs and implements coaching programs that achieve valuable health and wellness outcomes for clients
§ Teaches strategies on how to maintain health and wellness achievements as a lifestyle.
CO-FOUNDER & CO-CEO
2012 – 2014
RISE Colorado
§ Developed and executed community outreach and recruitment strategy that led to recruitment of 100+
members in three-month period
§ Identified key target markets and power levers, successfully built strategic partnerships with principles,
district officials, city council members, and leaders
§ Created and leveraged partnerships with non-English speaking markets to build grassroots support and
employ word of mouth marketing tactics
STATE DIRECTOR
2012
VotoLatino
§ Directed the statewide non-partisan campaign for the 2012 presidential election, acted as the sole state
representative for the national organization
§ Built and managed strategic partnership and industry coalitions, acting as coalition marketing and branding
representative
§ Exceeded campaign goals, registered 7,000+ new college age voters and turned out over 5,000 voters on
Election Day
DENVER ORGANIZER
2011 – 2012
Stand for Children Colorado
§ Successfully opened the “hard to serve” market in three-months, by building relationship based networks
with key community and school leaders
§ Recruited, trained, and coached over 100 members and 15 volunteer advocates to lobby for effective local and
state education policies, while providing ongoing support and mentorship
§ Achieved multiple key strategic partnerships and built coalitions of city, neighborhood, and other constituency
groups to advocate for organization goals
ASSISTANT PROGRAM MANAGER
2007 – 2010
Goodwill Industries of Denver
§ Grew family sustainability programs to assist needy families in transitioning to self-sufficiency from public
assistance
§ Assisted in oversight of $1.2 million budget to achieve revenue goals
§ Managed day-to-day operations and team of nine across three programs
.
EDUCATION
MASTER’S DEGREE
2010 – 2012
Nonprofit Management & Organizational Leadership
Regis University
BACHELOR OF SCIENCE
Political Science
Metropolitan State University
2002 – 2006
