Tandil Wijaya

Co-founder of GALASEO, digital agency in Jakarta.

The initial role is preparing all the setup and contents necessarily needed to have good presence on Google searches. It is one of the platforms that provide the opportunity to grow the awareness and making it easy for users looking for certain services or products while they may not have any idea or brand beginning in their minds. The great effort would be to match user intents with contents that will represent the freely information available out there to serve those queries.

These queries will come as texts, images, videos and even voice as the latest trend.

To achieve the objectives, many elements are involved whether it is on the website itself as the primary marketing end-funnel and other intermediary funnels such as popular online media, directories, blogs, social media, and profile creations.

Following the growth is growing services for Google Ads and Facebook Advertising. By having experience and familiarity with these two platforms, it gives the clients the opportunity to reach the audiences based on certain targeting by demography and other more advance features based on their location, interests, purchase and many more. It takes consistency to follow up with recent updates and features made available from time to time.

Content creation and marketing continues to play important roles in making sure that the messages are making impressions and positive impact for the audiences, whether it is for outbound and inbound purposes.

Cyber PR is also important aspect of online marketing. It will help companies to reach audiences at major publishers i.e. online news websites. The content will reach the audiences at each news media and also for search results from time to time. It serves to build credibility and confidence with brands.