Tammy Berwanger

TAMMY L. BERWANGER INFORMATION-- Lynnfield Drive Annapolis, MD 21401 linkedin.com/in/tammyberwanger twitter.com/TammyBerwanger TLBstrategies.com AREAS OF EXPERTISE Brand Marketing Budget Management Communications & PR Content Generation Data Analytics Demand Generation Digital Marketing Email Marketing Event Management & Promotion Generative AI Internal Communications Lead Generation Market Analysis Marketing Operations Media Relations Multi-channel Marketing Productivity & Process Improvement Project Management SEM/Google Adwords/Display Social Media Marketing Strategic Partnerships Team Leadership Video Production Web Campaigns PROFILE A strategic and results-oriented executive with experience providing national and global integrated business, marketing, and communications solutions. Proven track record using digital and traditional marketing platforms within highly matrixed organizations to position as industry leaders, increase ROI, and penetrate new and existing markets. Accomplished at collaborating with multiple stakeholders at all levels to develop strategic marketing and communications plans that align with business priorities. WORK EXPERIENCE Owner TLB Strategies, Annapolis, MD Assistant Dean of Marketing and Communications Johns Hopkins University, Baltimore, MD School of Nursing (Ranked #1 in the United States) 2023 - Present 2015 - Present • Lead all marketing and communications efforts to achieve the #1 graduate and doctor of nursing practice programs in the U.S. News & World Report’s national rankings • Provide strategy, direction, and creativity for the School’s branding and recruitment marketing campaigns using both digital and traditional platforms • Leverage the School’s world-renowned faculty and research to strengthen its position as a global thought leader in nursing practice, education, community relations, and policy advocate • Serve as Managing Editor for the award-winning Johns Hopkins School of Nursing Magazine and On The Pulse blog • Increased the School of Nursing website SEO by 75% through a strategic redesign • Created and managed the internationally acclaimed and award-winning #WeGotThis, Nursing’s Next Big Idea and Anatomy of a Nurse campaigns which included a multi-channel marketing approach • Co-authored “The new script of nursing: Using social media and advances in communication to create a contemporary image of nursing,” Contemporary Nurse Journal, Vol. 54, 2018 • Report to the School of Nursing Dean and serve on the School’s leadership team, collaborating with Academic Affairs, Admissions and Student Affairs, Development and Alumni Relations, Finance and Administration, Research Administration, and leadership departments throughout the university • Manage $2.6 million budget and lead a team of eight marketing and communications professionals • Serve as the Public Information Officer for all crisis communications • Led the Development and Alumni Relations team as Interim Associate Dean during an eight-month management transition while continuing to serve as Assistant Dean of Marketing and Communications Director of Marketing HCA Healthcare (A Fortune 100 global company), Richmond, VA Henrico, Parham and Retreat Doctors’ Hospitals (Ranked top 50 hospital in the nation by Healthgrades) 2011 - 2015 • Led all marketing and communications initiatives and campaigns for Henrico Doctors’ three hospitals and two emergency centers • Served on the hospital’s leadership team, the women’s and pediatrics advisory teams, and the Society of Chest Pain Centers reaccreditation committee EDUCATION Virginia Commonwealth University, Richmond, VA • Masters, Strategic Public Relations and Marketing • Bachelors, Mass Communications PUBLICATION • Kress, D., Godack, C., Berwanger, T., & Davidson P. (2018). The new script of nursing: using social media and advances in communication – to create a contemporary image of nursing. Contemporary Nurse, 54(4-5), 388-394. AWARDS 2023 • 1st place (GOLD) Collegiate Advertising Awards, Institute for Policy Solutions: Our Stories • 1st place (GOLD) Collegiate Advertising Awards, Johns Hopkins School of Nursing Magazine 2021 • #1 Nursing Magazines and E-zines, Feedspot.com (2018 & 2017) • Top Blog for Nurses, Nursing.org 2020 • ShareCare Social Influencers in Health & Wellness Award Finalist, Nursing’s Next Big Idea 2019 • Sigma Theta Tau International Nursing Media Award, #WeGotThis 2017 • 1st place (GOLD) Digital Health Awards, #WeGotThis • Silver Award, American Advertising Awards, #WeGotThis 2010 • Emmy award-winning series “It’s VCU” NBC 2006 • William R. Auchmoody Greek Chapter Advisor of the Year • Wrote and edited internal and external communications including press releases, speeches, articles, newsletters and patient communications • Served as media spokesperson for the hospitals to promote marketing initiatives and manage public relations issues • Managed annual budgets exceeding $1.9M with focuses on CRM using digital and traditional marketing strategies • Developed and managed all aspects of hospital special events ranging from 150 – 4,000 attendees including Family Fun Fest, National Drug Take-back Day, free flu shot clinics, and hospital grand opening events • Provided primary leadership and direction for creating marketing materials to support the promotion of service lines and hospital business development initiatives • Hired and managed hospital marketing staff • Led HCA Virginia’s social media communication initiatives, increasing followers by over 64% in one year Social Media & Marketing Manager Virginia Commonwealth University, Richmond, VA 2005 - 2011 • Led VCU’s online marketing and social media efforts • Created and served as administrator for the VCU and VCU Alumni Facebook and Twitter accounts, VCU YouTube channel and LinkedIn group, as well as several other department social media accounts • Directed an 80-member VCU Social Media Administrators group and consulted with departments individually to facilitate digital communications and branding strategies • Represented VCU as an expert speaker on social media and online marketing • Produced the daytime Emmy-winning television series “It’s VCU” • Coordinated school wide special events including Alumni Month, VCU 40th Anniversary, and Fall Festival • Expanded VCU’s merchandising efforts increasing the university’s sales by 26% percent • Developed and managed comprehensive advertising campaigns including print, radio, television and online advertising Corporate Relations Development Coordinator National Multiple Sclerosis Society – Maryland Chapter, Hunt Valley, MD 2003 - 2004 • Propelled TeamMS campaign to a higher level by building relationships with major corporations to generate sponsorships and teams for signature events • Initiated and presented comprehensive fundraising programs for corporate teams • Organized statewide signature fundraising events including MS Walk, Phantom Walker and MS150 Assistant Director of Marketing Allied Capital Corporation, Washington, DC 1997 - 2003 • Planned and executed all business development and corporate events with audiences ranging up to 700 attendees • Created marketing materials including multimedia presentations, trade show booths, and print collateral • Launched a comprehensive training program for the company’s CRM system • Served as the relationship manager for partner companies and charitable organizations • Negotiated contracts with B2B aggregator websites as well as event vendors Account Coordinator Ogilvy PR Worldwide, Washington, DC 1995 - 1997 • Served as the relationship manager for the client partnership with the Chemical Manufacturers Association • Composed press releases and developed database for media contacts and promotional material tracking