Tameka Jo Pauldo

TAMEKA JO PAULDO Atlanta |- |-| http://about.me/tamekajo Profile Skills Talented and innovative digital content creator and social media marketing manager with a consumer focus. Dedicated to helping startups and small businesses develop and maintain a strong social media presence and active digital footprint, through quality, consistent and compelling content that connects with their niche audience. Analytics and Data SEO Google Analytics Facebook Insights Bitly Iconosquare Areas of expertise include audience-centric content, prompt and timely social responses, community engagement, organic follower growth and increased sales revenue. Achievements Spearheaded viral digital video campaign to build buzz for the launch of a natural hair product line in Walmart, the largest retailer in the world, garnering 20K + Facebook views and 16K + Instagram views. Pioneered premier promotional video outreach campaign, which doubled hair care brand’s Instagram followers by 7,000, from 107,000 to 114,000 within my first 4 weeks of being hired. Orchestrated outreach marketing campaigns, as part of grassroots initiative, to recruit everyday women/customers to be brand ambassadors for expos, trade shows, street teams, festivals and in-store demonstrations, which strengthened brand visibility and social media followers by 22,000. Increased hair care brand’s social engagement and reach (post likes, comments and shares) by 645% within second week of being hired, including likes by 117%, pageviews by 66%, and video views by 1,253%. Organically reached company goal and milestone of 1,000 Instagram followers within 3 months, for a beauty brand’s newly launched, mobile on-demand, at-home styling app. Testimonials “Okay, I freaking love the marketing and promotions, and advertisement they came up with for this product. This was so creative!” ~ Lisa Tracy, Camille Rose Naturals FB Page “We really have to thank you and give you credit for drawing attention to our burgers. We still remember the day you came in....believe it was the Thumper that you took a picture of at one of the tables in the pub bar. Please stop by and see us soon!” ~ Neil & Erica, owners, Kirby G’s Diner Software and Social Media Tools Adobe Photoshop Canva Hootsuite MailChimp Sked Social Facebook Ads Manager Content and Project Management Systems WordPress HTML Extrovert Drupal Slack Basecamp Zoom GoToMeeting WebEx Experience Virtual Customer Support Senior Agent Bedly, New York 08/2017 – 11/2018 Managed 40-50 incoming support tickets and requests per week from renters via Zendesk, for Bedly, an apartment rental company based in New York, that provides furnished, flexibleterm housing at the click of a button. Coordinated with other Bedly teams to complete renter requests in Asana, issue troubleshooting techniques, identify where additional process is needed, and use discretion to best resolve requests and escalate high priority tickets. Decreased renter turnover by working crossfunctionally with the Bedly Field Operations, Sales and Product teams to share insights and implement strategies to improve renter living experience. Utilized analytical and operational skills to dig into data, build systems and streamline processes to make teams run smoother. Converted dissatisfied Bedly renters into happy renters, while maintaining 90% customer satisfaction rating through effective communication via email, phone (AirCall) and text (Salesmsg), by proactively delivering exemplary customer support that shaped brand credibility. Customer feedback: Experience Experience “Tameka was thorough and quick! She solved my problem immediately. Much appreciated when dealing with timely housing issues!” “Tameka is extremely quick and fast with her responses. If you send her a message she responds very quickly.” Smile Squad Experince Manager OMG Booth, Atlanta 11/2016 – 02/2017 Executed event logistics for OMG Booth, an open-air photo booth concept delivering an experiential photo experience, offering tailored marketing tactics that exceed clients‘ expectations. Oversaw photo booth activation and operation, and assisted in equipment setup and breakdown at events for notable Atlanta figures. Supervised staff, to include training, overseeing schedules, clock in/out procedure, assigning positions, assigning breaks and ensuring event staff kept guests smiling and entertained. Interacted with guests at each event to encourage them to take a picture in the booth. Provided client reporting and recap of attendee and photo metrics for all events. Social Media Manager COLOUR, Atlanta 08/2016 – 11/2016 Helped build and maintain strong social media presence for COLOUR, a new Atlanta-based startup and mobile app that's like Uber for multi-cultural hair. Facilitated blogger outreach initiative and brand ambassador program. Activated youth empowerment beauty challenge at the Steve Harvey Foundation "Girls Who Rule The World" mentoring camp, and optimized brand exposure on social media with original content from the event. Leveraged partnership with retailer Michael Stars at the ‘16 Fall Shopping Soirée to introduce COLOUR to potential new customers, generate new leads and Instagram followers, increase mobile app downloads and at-home styling appointments. Captured real-time photos and videos at events for curated social media posts and stories, and newsletter event recap, that sparked interest and heightened social engagement. Organically reached company goal and milestone of 1,000 Instagram followers within 3 months. Social Media Marketing Manager Camille Rose Naturals, Macon 06/2016 – 08/2016 Single-handedly managed daily social media content curation, development and marketing for four brand pages, including two Facebook and two Instagram accounts for the US and UK. Scheduled 3-4 daily Instagram posts via Sked Social and Facebook posts via Facebook Pages Manager for timely content delivery and publishing. Utilized Bitly for tracking KPIs (Key Performance Indicators), such as website clicks and traffic, to measure most popular products. Cultivated relationships with beauty brand influencers (bloggers, vloggers, etc.), and provided direction on content deliverables. Identified existing and new partnerships with relevant brands, influencers and stakeholders to expand consumer reach and product sales. Created and implemented social media marketing campaigns to grow brand visibility and social media followers (7K within four weeks and 22K in six months). Developed distinct brand voice to enhance social media presence and strengthen social media engagement. Community/Event/Project Manager Camille Rose Naturals, Macon 12/2015 – 08/2016 Spearheaded digital video campaign from conception to completion, to build buzz for the successful launch of Camille Rose Naturals’ products in Walmart, resulting in 21K+ views on Facebook and 16K+ views on Instagram. Coordinated logistics for health & wellness events, which consisted of researching, planning and traveling to expos, festivals and trade shows. Boosted brand exposure and visibility among target demographic and diverse audience of hair enthusiasts by leveraging vendor opportunities that offer best ROI (Return On Investment), drive sales and attract new customers. Recruited, managed and trained 15-30 brand ambassadors, event staff and street team, to ensure sales goals were met and proper setup/breakdown of product display and event assets. Oversaw in-store product demonstrations at local beauty supply stores, while maximizing sales, resulting in 20% sales increase. Increased social media engagement by responding to Facebook (33K+ page likes) and Instagram users’ (129K+ followers) comments and direct messages, answering customers’ product-related questions, concerns and inquiries. Monitored Instagram for @mentions and #hashtags to maximize user engagement and interaction between brand and consumer. Executive assisted Founder with scheduling meetings, marketing initiatives, research and project planning. Digital Content Writer 05/2007 – 12/2015 Independent Contractor and Freelance, Atlanta Created more than 100 original articles, including 30+ feature stories for leading digital magazines, websites and blogs. Worked independently, or with a team of writers, to pitch fresh story ideas, develop content and social media marketing strategy. Experience Social Media Researched, edited and produced compelling content catering to each publication’s style/tone/voice, designed to reach their target audience, drive online traffic and engagement. Promoted relevant articles via social media networks such as Facebook and Twitter to increase awareness of my work and magazines’ online presence. Arranged, composed and conducted interviews with industry experts and influencers. Attended press and media-related events, and stayed abreast of the latest news, trends and topics. Lead Staff Editor/Writer 08/2008 – 03/2009 Moguldom Media Group, Atlanta Led content creation and development for LiveSteez, an online community dedicated to web users with an urban sensibility. Wrote and edited 5-10 (AP style) news stories daily, related to entertainment, pop-culture, sports and politics. Aggregated and produced newsworthy content utilizing Google Reader RSS feeds, in correlation with staying abreast of the latest headlines, celebrity gossip and trending topics per Google Trends, among other media outlets and sources. Edited (cropping, retouching, etc.) images and embedded videos into Content Management System to accommodate each story. Adept at writing for Search Engine Optimization (SEO) - i.e. headlines, keywords and backlinks, which led to increased pageviews and unique visitors. Created and monitored social media pages to build online following and user activity. Reviewed daily site traffic/visitor activity/user trends via Google Analytics and reported detailed analysis. Education Associate of Arts in Communication University of Phoenix 08/2011 – 03/2013 Strengths Accuracy Attention to detail Action oriented Adaptable Decision making Collaborating effectively Creative thinking Leadership Solution oriented Tactful    tamekajopauld o /tamekajo @scribeinatla nta    Exploring distant lands Capturing moments Feeling the music   Satisfying my palate of authentic cuisuine Podcasting and producing new shows  @tjopauldo Hobbies A Long walks with my fur baby