Tamara Stanley

TAMARA STANLEY/ CONTENT MARKETING + STRATEGY LEADER SAY HELLO--Oakland, CA 94602 LinkedIn KEY SKILLS Content strategy Content development Content operations Integrated marketing Social media SEO Storytelling Leadership NOTABLE WINS Glassdoor Partnership with The Moth: 3x traffic over 3 months. Employer branding campaign: 150 leads over 2 months. Integration of 3 blogs to create a content hub. Slack Additional 12 million impressions and 55,000 clicks to blog in 8 months. PROFILE Extensive experience overseeing and driving metrics-focused, full-funnel marketing initiatives across in-house teams and creative agencies. Expertise in developing and implementing comprehensive content strategies that align with company goals, increase brand awareness and drive engagement. Empathetic leader skilled at building high-performing teams and optimizing content operations. Recognized for leading global content efforts, launching integrated content hubs and significantly increasing traffic and lead generation through innovative campaigns. PROFESSIONAL EXPERIENCE Director, Content Marketing August. 2021 – September 2024 Defined the global content marketing strategy to drive job seeker interest and establish Glassdoor as the expert in employer branding. ● ● ● ● Inspired 50% adoption of Feedback app within first 6 weeks of release. Self, Bay Area, CA Content strategist and writer for a variety of small businesses. ● ● Managed 8 advertorials. Increased participation of 2 Million Miles Challenge by 25% within 24 hours of launch. Led story and breaking news teams, composed of a cross-section of marketing leaders, to determine the themes for external efforts and campaigns. Helped shape the integrated marketing strategy focusing on alignment with company goals, efficiency, and preservation of resources.. Oversaw a team of content marketing managers, strategists, and SEO specialists. Managed content operations, budget, and production process. Monitored content performance and reported results. Content + Branding Consultant July 2019 – present Created 75 case studies. Salesforce Lead the Way open rate 10% higher than average. Glassdoor, San Francisco, CA Branding consultant for photo curation app. Launched the Confluence content hub for Atlassian. Developed the strategy and process, managed freelancers, maintained editorial calendar, assigned and approved all copy, and ensured adherence to SEO best practices. Senior Content Marketing Manager June 2018 – June 2019 Narvar, San Francisco, CA Led content strategy and execution for retail post-purchase engagement category creator. ● ● ● ● ● Served as brand voice, tone, and style ambassador while overseeing content assets, social media, and the SEO practice. Partnered with demand generation and product marketing to generate sales with funnel-stage and persona-appropriate content. Ensured consistency globally (EMEA and India). Oversaw and recruited a team of professional writers and journalists. Developed inaugural processes for editorial, customer story creation, content performance measurement, and freelancer management. EDUCATION Northwestern University The Medill School of Journalism, Evanston, IL ● Bachelor of Science (BS), Journalism ● Master of Science (MS), Journalism Content Marketing Bootcamp, Content Marketing Institute Intelligent Content Master Class, The Rockley Group Content Marketing Institute Member Senior Content Marketing Manager April 2017 – April 2018 Slack, San Francisco, CA Led Content & Editorial team, guiding editors and writers through three integrated marketing campaigns. ● ● ● ● ● ● Kicked off the company's blog migration and coordinated the implementation of the team's first content management system. Strategized, implemented, and executed team’s first content syndication program. Launched SEO practice, educating editors and writers on leveraging their creativity to meet business goals. Established KPIs and implemented monthly and quarterly reporting practice. Co-managed media agency with brand manager, acting as a conduit for all of marketing. Supervised managing editor and team of freelance writers. Senior Manager, Internal Communications January 2016 – March 2017 Salesforce, San Francisco, CA Promoted Employee Success programs across internal channels in partnership with internal stakeholders. ● ● ● Kicked off a series of communications, promotions, and contests to upskill people managers. Launched Lead the Way monthly newsletter featuring courses, leadership interviews, management tips, and more. Led campaign launch for 2 Million Miles Challenge, an inspirational fitness contest. Developed and executed a marketing and communications campaign for the launch of the company employee Feedback app. Coordinated 15 launch events across the globe. Managed the distribution of launch week gifts to the desks of 27,000 employees worldwide. Content Marketing Manager Robert Half Itnl, San September 2012 - January 2016 Ramon, CA ● Owned and oversaw content promotional channels and customer touch points. Responsible for the development and execution of strategy and analytics. ● Identified creative concepts and content needs for customer personas and stage, distribution strategies, and goals. ● Researched and executed SEO strategies across blog, website, and microsites. ● Influenced the creation of content marketing team and function; internal advocate who helped develop roles and duties; recruited and trained new team members; supervised one direct report. ● Noteworthy achievements: Grew email CTO rates 14% in one year; 5% in one quarter. Boosted NSO ranking for core site 24% in one year. Built a blog by the 90-day deadline and grew organic traffic to 14K visits in one year.