Tamal Santra
Inbound Marketer
Full stack inbound marketer with a strong focus in sustainable organic growth.
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WORK EXPERIENCE
Bengaluru, India
linkedin.com/in/tamalsantra
SKILLS
Growth Lead
Richpanel.com
SaaS
09/2019 – Present
Content Marketing
Achievements/Tasks
SEO
Content Strategy
Link Building
Creating and implementing an Inbound marketing strategy
from scratch.
Marketing Automation
Researching and finding the right product-market fit.
A/B Testing
Optimizing the product for on-boarding and activation.
Creating an email engagement strategy for quicker
onboarding and product adoption.
Conversion Optimization
Facebook ads
Partnerships & Affiliate Building
Google Adwords
Google Analytics
Customer Retention
Intercom
Creating the messaging and brand identity.
Planning and implementing a content marketing strategy.
Marketing & Content Lead (Remote)
Carson E-commerce Inc.
01/2018 – 05/2019
Heycarson.com
Achievements/Tasks
Working with the founder and the development team to
implement both the product strategy and the marketing
strategy.
Creating and implementing a content marketing strategy.
Doing outreach for content partnerships and backlinks.
Creating and optimizing the content for SEO. Managing and
optimizing the Wordpress blog.
Implementing and optimizing conversion funnels for the
SaaS platform.
Planning and optimizing the retention strategy with a focus
on customer success.
Planning and optimizing the email engagement strategy via
Intercom and MailChimp.
Working with the product team to improve the user
experience.
Managing the outreach process to build strategic
partnerships and affiliates.
Measuring and reporting the KPIs.
Mixpanel
WordPress
Mailchimp
Shopify
Search Console
Ahref
PUBLICATIONS
https://www.campaignmonitor.com/blog/emailmarketing/2017/08/5-content-types-boost-ecommercemarketing/
CAMPAIGN MONITOR
https://blog.heycarson.com/shopify-404-page-notfound-redirect/
HeyCarson
https://around.io/blog/traffic-but-no-sales/
Around.io
CERTIFICATES
Business Metrics for Data-Driven Companies – Duke
University via Coursera
Inbound Marketing - Hubspot
Ecommerce Analytics: From Data to Decisions – Google
Analytics Academy
EDUCATION
Bachelor of Technology - 2004-08
Siliguri Institute Of Technology (W.B.U.T)
Courses
Electronics &
Telecommunication
Engineering
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WORK EXPERIENCE
Marketing Manger
Around.io (Acquired by Skedsocial.com)
INTERESTS
Travelling
Literature
Movies
Politics
09/2015 – 12/2017
Achievements/Tasks
Designing and implementing the AARRR framework.
Creating and implementing a content strategy for Around.io
blog. Managing and optimizing the blog for SEO and
conversion. Generating leads from blog traffic. Planning and
optimizing the conversion funnels.
LANGUAGES
English
Bengali
Full Professional Proficiency
Native or Bilingual Proficiency
Planning and optimizing the customer retention strategy to
improve customer LTV.
Managing email lists and all email campaigns from Mailchimp
and Intercom.
SEO: Keywords research, content planning and optimization,
backlink generation.
Managing Google Adwords campaigns.
Designing landing pages (using tools like Leadpages,
Instapages). Optimizing landing pages through A/B testing.
Providing customer support via Intercom/e-mail/Skype and
managing the product knowledge base .
Co-founder, Project Manager
Cross Roads Consultancy Services
05/2013 – 07/2015
Achievements/Tasks
Procuring business (web development/SEO/Digital
Marketing) from portals like Elance.com and oDesk.com.
Managing web design and development projects and
ensuring the deliverable meets the customer's expectation.
Providing after delivery service and managing customer
relationships.
Development Officer
Life Insurance Corporation Of India (LICI)
11/2010 – 03/2013
Achievements/Tasks
Life insurance Agent recruitment and training.
New policy procurement and policy servicing.
Market development in the assigned area.
GET - Asst. Manager
Tata Teleservices Ltd.
06/2008 – 10/2010
Achievements/Tasks
In charge of operation and maintenance of BSC for the
district Birbhum in ROWB circle.
Prepared and coordinated the roll out of Tata Docomo GSM
project in Birbhum district of West Bengal circle.
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