Crystal Brosas
Marketing | Public Relations | Events
Address Alfonso, Cavite 4123
LinkedIn linkedin.com/in/crystalbrosas
Phone -
E-mail-
Accomplished professional with 5+ years of proven success in driving innovation and early adoption of
emerging technologies and platforms. Expert in managing relationships with high-profile clients and
translating marketing and social media needs into results-driven strategies. Leading teams in various
industries and advising clients to encourage the development of their personal brand and techniques
in modern-day interaction. Detail-oriented and has a creative mindset for businesses to grow.
Committed to unique and appealing content with a talent for adapting to changing markets.
Work Experience
Dec 2022 -
Community & Events Manager
Current
GLO, a rising startup that hosts the world's best live stages for indie music.
Promoted from Digital Marketing Specialist to Community & Events Manager
in less than one year.
Plan, organize, and execute engaging events, including virtual and in-person
events, from concept to completion, to foster community engagement and
drive brand awareness.
Manage and moderate livestreams, ensuring that they are conducted
smoothly and professionally, and that all community members feel safe and
included during.
Develop and implement strategies to grow and engage the community,
including monitoring and responding to social media channels, emails, and
other communication channels.
Collaborate with other departments to ensure consistency in messaging and
alignment with overall brand strategy and user experience.
Building and supporting GLO's creator community with diverse and
challenging touchpoints such as growth, content, onboarding, and success.
Jul 2021 -
PR & Podcast Manager
Nov 2022
Melissa Ambrosini (The Melissa Ambrosini Show), a 3 times bestselling author, TEDx
speaker, and podcast host which she has 22 million downloads.
Increased revenues and supported business goals by developing public
relations strategies and campaigns.
Podcast grown to 5 million downloads more during the position.
Managed social media accounts for collaborations, sponsorships, and
creatives.
Drafted podcast pitches, closed deals for paid promotions that generated her
a revenue of almost $200K in less than two years, and collected data from
over 1K+ emails for outreach.
Produced and edited sponsor ads in audio form for podcast.
Some of the high-profile guests I've booked for her are Jay Shetty, Torrey
DeVitto, Lisa Bilyeu, Sahara Rose, The Minimalists, and many more.
Managed the launching of her motherhood program, which generated $150K
in sales in just two weeks with the help of supporting over 100 affiliate partners
for social media promotions of the course.
Oct 2020 -
Marketing Consultant
Nov 2022
CKB Consulting, a self-employed consulting services for high-profile clients under
coaching and entertainment.
Social Media & Content Management
K Brosas (Aug 2022 - Nov 2022)
Awarded a silver button on YouTube and surpassed a combination of 5.5
million followers on all social media accounts.
Gained 36K+ new subscribers and bagged a monthly monetization revenue
from $30 to $4.2K in less than two months. Most-viewed video when started
handling monetization and content development is 700K+ views.
Managing content distribution to online channels and social media platforms.
Directing and producing YouTube videos while maintaining per personal
brand.
Conceptualizing, planning, and executing original ideas for wide range of
content.
Utilizing analytics and site metrics to determine areas of improvement.
Creatives & Social Media Management
Arabelle Yee (Feb 2021 - May 2021)
Developed, implemented and managed social media strategies to achieve
marketing targets of the business.
Created high quality contents and creatives that are in align with Arabelle's
branding.
Regularly tracked the metrics, update strategies, and measured the success
of every social media campaign.
Collaborated with marketing, sales, and product development teams to
create social ‘buzz' regarding new product launches, and provided
constructive feedback regarding any creative decisions.
Social Media & Course Management
Alla's Yummy Food (Jun 2020 - Sep 2020)
Designed and promoted the courses on social media that have around 500+
students.
Managed her Facebook community for students by engaging with them and
scheduling posts.
Created social media outputs, ads, and copies that promoted the course
which landed a 5% conversion rate.
Specialized in Kajabi, a learning management system which I've designed,
edited, and managed the courses to ensure high-quality educational output.
Feb 2020 -
Customer & Partnerships Officer
Sep 2020
Plastic Bank, a social enterprise that fights both plastic pollutions in oceans and
high poverty levels.
Played an assisting role in the management of Plastic Bank's Customers and
Partners, through Business Development, Marketing, Design Planning, and
implementation of Social Plastic model.
Helped leadership conceptualize and develop strategies, design program
models, execution plans, and key metrics for reporting against goals and
targets set by Customers and Plastic Bank alliances.
Liaise with leadership in creating processes and systems as deemed fit by the
Function and the Organization.
Ensures proper allocation, sourcing, and mobility of resources across the value
chain of the partnership.
Assisted in the creation of relevant marketing to communication/
social/digital media connection points or materials to promote and
propagate Plastic Bank's cause and the Partnership's needs.
Assisted in the creation of forecasts and consolidation of reports, presentation
materials, project proposals, and marketing plans.
Conducted project management over Plastic Bank plans and projects
coordinating with the operations team in ensuring the partnership terms are
fulfilled within planned timelines and budget.
Oct 2019 -
Communications Intern
Feb 2020
UN Sustainable Development Solutions Network-Youth, the world's most extensive
network of young leaders working together to accelerate solutions.
Selected as speaker for 3rd Titong Singson Youth Leadership Congress after
completion of internship.
Represented UN SDSN at UNESCO Chair Literacy Day which is about adult
literacy and Sustainable Development Goals.
Developed and implemented social media campaigns, face-to-face
programs, and visual content.
Managed and created marketing materials for the social media department
and monthly newsletter reports.
Assisted and traveled with the Network Coordinator and the team during
speaking events, LGU conferences, and meetings.
Handled the organization's social media platforms and coordinate
information campaigns and social media strategies with the team.
Education
Aug 2015 -
Bachelor of Arts: English Language Studies
Jun 2019
University of Santo Tomas
Coursework : Language in society and multicultural settings, business
communication, and English teaching and learning
Organizations: Tomasian Media Circle and Talents, Musikang Sikat ng mga
Tomasino, and Linguistic Society of the Philippines
Skills
Digital Marketing & PR
Advanced
Content Strategy & Development
Advanced
Social Media Marketing & Communications
Podcast Marketing & Management
Advanced
Advanced
Community & Events Management
Advanced
