Takalani Ingrid Mulaudzi

CURRICULUM VITAE OF: TAKALANI INGRID MULAUDZI 1 PROFESSIONAL SUMMARY Creative, data-driven Marketing Manager with over 8 years of experience developing and executing integrated marketing strategies for top-tier brands across ICT, technology, and corporate services industries. Skilled in campaign execution, digital strategy, brand storytelling, and team leadership. Experienced in managing multi-million-rand budgets, high-profile product launches, and nationwide events. Proven ability to solve complex marketing challenges with innovative solutions that boost engagement, brand awareness, and ROI. Passionate about blending analytical insights with creativity to deliver impactful campaigns that connect with customers and drive business growth. PERSONAL INFORMATION Date of Birth 21 February 1994 ID Number - Resides Elandsfontein Languages English, Tshivenda, Sesotho, Zulu Driver’s License Code: 10 Own Vehicle Yes Equity Status African Female Email address - Dependents 2 CAREER SUMMARY COMPANY POSITION DURATION REGION Nology (Pty) Ltd Marketing Manager Mar 2023 to current Centurion, Gauteng Kaefer Thermal Contracting Services Pty Ltd Communication and Branding Officer Oct 2018 to Feb 2023 Isando, Gauteng Network Unlimited (Exclusive Networks) Marketing Coordinator Apr 2016 to Oct 2018 Centurion, Gauteng EDUCATION & QUALIFICATIONS SECONDARY EDUCATION QUALIFICATION: INSTITUTE: YEAR: NATIONAL SENIOR CERTIFICATE Dawnview High School 2012 TERTIARY EDUCATION QUALIFICATION: INSTITUTE: YEAR: BACHELOR OF COMMERCE DEGREE CTI Education Group (Pearson Institution) 2015 QUALIFICATION: INSTITUTE: YEAR: LONDON SCHOOL OF BUSINESS MANAGEMENT DIPLOMA CTI Education Group (Pearson Institution) 2015 QUALIFICATION: INSTITUTE: YEAR: CERTIFIED TRANSFORMATION LIFE COACH Transformation Academy 2023 2 CORE SKILLS & COMPETENCIES & EXPERIENCE • • • • • • • • • • • • • • • • • • • • • Marketing Strategies & Campaigns Corporate Communications Team Leadership Product Positioning & Branding Strategic thinking Quick decision making Presentation skills Brand and channel marketing Sales Collateral & Support Public & Media Relations New Product Launch Event planning and management Problem solving Professional selling skills Negotiating skills • • • • • • • • Digital marketing Strategic Marketing Planning Brand Management & Positioning Content Creation & Copywriting SEO, SEM & Digital Advertising Social Media Strategy (LinkedIn, TikTok, Instagram, YouTube) Email Marketing & CRM Automation Event Planning & Execution Lead Generation & Conversion Strategy Data Analytics & Performance Reporting Cross-functional Team Leadership Stakeholder Engagement & Partner Marketing Project Management & Budget Control Problem Solving & Growth Mindset CURRENT EMPLOYMENT Company : Nology (Pty) Ltd Position : Marketing Manager Product Portfolio : Mikrotik, H3C, Telrad, TP-Link, Huawei, Huawei ekit, ZTE, Zyxel, Teltonika, Yealink, Logitech, Neat, Audiocodes, and 3CX. Territory : Gauteng & Cape Town Target Audience & Key Relationships : ISPs, MSPs and Retail Dates of Employment : March 2023 to Current DUTIES RESPONSIBILITIES: Mange Corporate Identities (CI) • Managing Nology’s corporate identity • Ensuring that supplier and customer CI guidelines are followed. Marketing Planning and Budgeting • Contributing to development of the marketing plan and strategy • Ongoing management of implementation of marketing plan. • Planning and creating department budgets. • Presenting strategies, budgets, and activity matrixes to senior management. • Reporting on strategies, budgets, and activities. • Collaborating with product mangers to develop Go to Market strategies for products and brands. Advertising and Public Relations • Planning and coordinating all advertisements (print and digital) • Planning and coordinating product reviews with publications and magazines • Planning, briefing, and coordinating concepts and designs from the start to finish. 4 • • • • • • • Creating brand awareness for existing and new brands in conjunction with strategies. Coordinating press releases and editorials, etc with Public Relations agencies Manage placements of press release and editorials on Nology’s websites. Manage sponsored posts on paid new portals. Final sign off on the designs Implement Nology’s presence on social media platforms. Manage and monitor social media campaigns. Website Implementation and Maintenance • Administration, planning and management of Nology’s brand websites. • Compiling and analysing websites analytics • Implementation and monitoring of website goals • Management of Ecommerce platform. • Co-ordination of external developers and consultants as required. • Co-ordination of integration of Nology’s system with external systems. Surveys Customer feedback: • Plan and coordinate customers surveys and / or feedback campaigns. • Analysis and distribution of customer feedback to relevant departments • Measuring and reporting on customer feedback. Point of sale & Promotions • Planning and management of corporate and promotional gifts/packs. • Managing the sales representatives, merchandisers, and trainers, marketing collateral requirements. • In-store, event and Nology internal point-of-sale material coordination, including posters, banners, etc. Exhibitions and Events • Recommending relevant industry shows and expos exhibition. • Booking, planning, preparation setup, coordination of events, road shows, product launches. Conferences, expos, etc and relevant materials • Co-ordination of training sessions. • Reporting on training sessions, product launches, road shows, conference, expos, etc. New Products • Planning and coordinating the design of the packaging, quick start guide, and other relevant material for new custom products. • Creation of datasheets and marketing collateral for Nology custom products • Coordinate internal and external approval of all material. Management of marketing funds provided by suppliers / clients: • Gathering of relevant marketing evidence invoices and reports on all marketing done. • Compile claims forms relevant to all marketing done. • Manage and finalise credit notes/invoices internally with finance and logistics departments and externally with the supplier/client. People Management • Plan and coordinate workforce within the Marketing department • Train, coach, and mentor staff • Identify staff training/Development needs, plan, and budget for these needs accordingly. • Mange staff performance and give feedback. • Manage probation and disciplinary process as needed. 5 Achievements • • • • • • • • • • • • • • Own and drive the full marketing strategy for multiple product categories across B2B markets. Manage a R3 million annual marketing budget with clear performance tracking and ROI measurement. Plan and execute 360° campaigns for global brands: Mikrotik, H3C, Telrad, TP-Link, Huawei Datacom, ekit, ZTE, Zyxel, Teltonika, Yealink, Logitech, Neat, Audiocodes, Huawei Ideahub, and 3CX. Directed the end-to-end planning of the Nology Converge 2025 Partner Summit for over 275 attendees across Johannesburg and Cape Town. Lead a team of digital specialists and designers to deliver engaging campaign content and social media activation. Execute SEO-driven blog posts, newsletters, website content, landing pages, and email automation flows. Collaborate with internal stakeholders and vendors to support product launches and partner growth strategies. Monitor competitor activity and market trends to proactively shape brand and campaign direction. Introduced a content-led lead generation strategy that improved qualified lead intake by 45%. Elevated brand credibility through publication partnerships and thought leadership on LinkedIn. Increased social media engagement by 120% within 6 months through data-led content strategy. Orchestrated multiple high-impact events, reaching 500+ total attendees and achieving excellent post-event satisfaction. Led brand repositioning projects that elevated corporate identity in competitive B2B sectors Spearheaded marketing automation adoption, improving conversion rate of leads to MQLs by 30%. 6 PREVIOUS EMPLOYMENT Company : Kaefer Thermal Contracting Services Pty Ltd Position : Communication and Branding Officer Product Portfolio : Services: Thermal insulation, Scaffolding, Surface Protection, Rope Access, Passive Fire Protection, Electromechanical and CUI. Territory : Mpumalanga, Secunda, Cape Town, Durban, Richards Bay, Gauteng and Lephalale Limpopo. Target Audience & Key Relationships : These are the type of industries we are dealing with: Construction, Power generation, Oil & Gas, Food and Beverage and Refinery sectors. To name but a few, clients in these industries include Eskom, Sasol, Koeberg, Richards Bay Coal Terminal, ArcelorMittal, Assmang, Anglo Platinum, Medupi, BTT, Murray Roberts and Stefanutti Stocks. Reason for Leaving Dates of Employment : : Growth opportunities in my current position are limited and I am looking to expand in my marketing knowledge with greater exposure. October 2018 – February 2023 DUTIES RESPONSIBILITIES: • • • • • • • • • • • • • • • • • • PR and communications functions, Direct brand management, Service positioning, advertising, sales collateral and tradeshow marketing, SEO & Google Ads Liaise with corporate communication/ branding department in Germany and Manage corporate identities Surveys and customer feedback New product and Service launches - design of packing and all relevant material Management of the Marketing Team - train and mentor staff Website implementation and maintenance on Additor and WordPress Coordinate the preparation (drafting, collating, editing, synthesizing, proofing) and distribution of the internal quarterly newsletter and monthly communication Implement and manage SharePoint, IPTV and UserVoice Maintain, build, and update customer and competitor database Establish and maintain consistent corporate brand image and marketing communication for brand to ensure compliance with corporate identity Organize, plan, coordinate and attend social events, client entertainment functions, exhibitions, and conferences etc Marketing planning and budgeting, review promotional budget, manage changes as required, and communicate at the proposed forecast stage and develop a strategy Managing company resources consistent with company policies to achieve organizational goals Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.), Advertising and public relations - print and digital/social media Update spreadsheets, databases, and inventories with statistical, financial, and non-financial information Point of sales and promotions Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success Compose and post online content on the company’s website and social media accounts 7 • • • • • • • Write marketing literature (brochures, press releases etc) to augment the company’s presence in the market Communicate directly with clients and encourage trusting relationships Stock control of all marketing materials & General administrative duties and maintain up to date filling system Knowledge and experience on professional body environment such as SAOGA, Corrosion Institute of South Africa, TIPSASA, IWH, SA German Chamber, CIDB, SCNET and IRATA. Support Estimating with company information for tender submission. Develop hard and electronic tender submission upgrades to meet current market trends. Ad hoc Marketing tasks and projects are required such as IPTV, User voice, Deputy POPI Officer and SEO & Google ads management. DEPUTY INFORMATION OFFICER – POPI • • • • To encourage compliance by the Company, with the conditions for the lawful processing of personal information within the Communications and Marketing Department. Dealing with requests made to the Company in terms of POPIA relating to the Communications and Marketing Department Working with the Regulator in relation to investigations relating to the Communications and Marketing Department Ensuring compliance by the Communications and Marketing Department with the provisions of POPIA ACHIEVEMENTS: • • • • Corporate Project Governance Certificate - May 2022 Diversity Management Certificate - October 2021 POPIA implementation in the workplace certificate of attendance - May 2021 Programming Hub • Digital Marketing Advanced - Issued Apr 2022 • Search engine optimization - Issued Apr 2022 • Social media marketing - Issued Apr 2022 8 Company : Networks Unlimited Position : Marketing Coordinator Product Portfolio : Software and Hardware products: Fortinet, Aruba, Tintri, F5, Cofense, Nescout, Rubrik, RSA Networks Territory : Durban, Cape Town, Gauteng, Kenya, DRC Congo, Ghana, Nigeria and Mauritius Target Audience & Key Relationships : This is the type of client you were dealing with: EOH, Dimension Data, Absa Group, Mysky Networks, VOX, First Distribution, Axiz, BCX, Pinnacle, Mastek, Datacentrix, Tarsus Technology, Adapt IT Reason for Leaving : The opportunity to work as a marketer in a different industry and develop my skills with more responsibility and roles. Dates of Employment : April 2016 – October 2018 DUTIES RESPONSIBILITIES: MEDIA AND ADVERTISING • • • • Create and implement marketing/media plans that include print, online, tradeshows and social networking opportunities. Investigate new media opportunities (print, events, online, advertorials), negotiate rates, and book space. Develop and maintain internal communication (newsletters, emails, corporate announcements). Manage printers and other promotional vendors. WEB • • • Manage the content of our corporate website and subsidiary sites to ensure that they are current, dynamic, and relevant. Write, execute, and deploy email marketing campaigns and web content. Review web analytics and ad words campaigns on an ongoing basis and generate monthly reports regarding site traffic. EVENTS • • Coordinate and organize all tradeshow arrangements (registration, shipping, promotion, travel). Assist in the development and execution of corporate events from A - Z PUBLIC RELATIONS • • Create and execute publicity campaigns and press releases. Manage all social media sites by keeping them active and dynamic. BUSINESS DEVELOPMENT • • • • • • • • Create new client kits (onboarding kit). Ensure that all events are turned from Marketing Qualified Leads to Sales Qualified Leads. Provide full marketing plan and Go To Market for a product to be reviewed and signed off by exco. Provide ROI report each month on the events and activities completed. 2x GTM campaigns per year for SA and Africa covering all regions. 10x partner lead generation per annum per product covering all regions. 10x PR publications per annum per product covering all regions. 10 VPO’s per annum per product covering all regions. 9 • • • • • Prepare a proper marketing budget for each product assigned to and ensure correct funding to coincide with your marketing plan. Conduct quarterly reviews with exco and vendors on activities and spend to date including ROI. Demonstrate a clear vendor channel program. Develop marketing strategy for the West Africa region (Nigeria and Ghana) in line with Networks Unlimited marketing objectives ACHIEVEMENTS: Tintri Certified Sales Professional - Issued 2016 Aruba-Certified WLAN QuickStart Sales Specialist Certification - Issued 2016 Fortinet NSE 1 and 2 Certificate – Issued 2017 REFERENCE Name and Surname: Daniel Moshwadiba Company: Kaefer Thermal Contracting Services Pty Ltd Contact:- Name and Surname: Evalean Govender Company: Networks Unlimited Contact:- Name and Surname: Wisdom Asiseh Company: Networks Unlimited Contact: - 10 THE PROFESSIONAL PORTFOLIO Ingrid Mulaudzi B2B Marketing Manager | Strategic Marketing | Events, PR & Digital linkedin.com/in/ingrid-mulaudzi-b849108b/ The Marketing Architect "Marketing is not just about visibility; it's about the strategic alignment of brand promise and revenue growth." 8+ R3M+ 500+ Years Budget Managed Event Leadership Attendees CAREER MILESTONES & GROWTH - - 2023-Present Networks Unlimited Marketing Coordinator GTM Strategy Lead Kaefer Thermal Branding Officer Corporate PR & CI Nology (Pty) Ltd Marketing Manager Multi-Brand Management Expertise & Background The Strategic Edge Over 8 years of experience developing integrated marketing strategies for top-tier brands across ICT, technology, and corporate services. Education: • BComm Degree (CTI Education Group) • London School of Business Management Diploma • Certified Transformation Life Coach (2023) Passionate about blending analytical insights with creativity to connect with customers and drive ROI. Core Skills & Competencies Strategy Digital PR & Content Leadership Marketing strategy, SEO, SEM, social media Public relations, media Team leadership, campaign planning, strategy (LinkedIn, relations, content budget control (R3M+), product positioning, TikTok), and CRM creation, copywriting, and stakeholder and brand automation (HubSpot). and storytelling. engagement. management. Tools & Platforms Category Specific Tools & Platforms CRM & Automation HubSpot, Email Marketing Automation Digital & Analytics Google Analytics, LinkedIn Campaign Manager, Meta Business Suite, SEO/SEM Content & Design Canva, PowerPoint, Google Slides, Content Creation Tools Project Management Smartsheet, Trello, Asana, Monday.com, SharePoint CONTENT & THOUGHT LEADERSHIP The Creative Edge As a Marketing Manager, I drive the full lifecycle of content creation, ensuring Elevating B2B Brands through Strategic Storytelling "Content is the bridge between technical complexity and market understanding. In the ICT sector, we don't just sell products; we sell solutions that transform businesses..." Published via Publication Partnerships & LinkedIn that every touchpoint—from blog posts and whitepapers to social activations—aligns with the brand's narrative. Copywriting Visual Strategy STRATEGIC VALUE-ADD Executive Presence Market Intelligence: Monitoring competitor activity and market trends to proactively shape brand direction. Stakeholder Engagement: Collaborating with Exco and global vendors (Huawei, Yealink) for strategic alignment. Growth Mindset: Spearheading the adoption of marketing automation to scale lead generation by 45%. Huawei Product Launch 200+ Attendees End-to-end event marketing & PR strategy for one of the world's leading technology brands. Impact: Achieved significant brand positioning, widespread media coverage, and strengthened high-value partner relationships. Media engagement & coordination Vendor & stakeholder management https://www.youtube.com/watch?v=c5_0_Az1iFQ Nology Converged Partner Summit 400+ Attendees Regional summit expo held across Johannesburg and Cape Town regions. Focused on partner growth, revenue alignment, and showcasing the expansive product portfolio (Mikrotik, TP-Link, Yealink, etc.). Role: Directed end-to-end planning and campaign activation. https://www.linkedin.com/posts/nology_converge2025partnersummit-nologyinnovationunleashed-ugcPost-uymb?utm_source=share&utm_medium=member_desktop&rcm=ACoAABM ts5QBvPZKm9MeNsoBSVDx3f6Jt3kWgFg Yealink Partner Awards Inaugural Event 1st ever partner award event in South Africa, attracting 105 key industry attendees. Impact: Established a legacy of recognition for channel partners and solidified Yealink's market leadership in the region. Strategic B2B support Digital & email campaign management DIGITAL ENABLEMENT STACK HubSpot Google Analytics Canva/Adobe Suite Lead tracking & automation Performance reporting & tracking. Creative design & asset workflows. management. Also proficient in Smartsheet, Monday.com, Trello, Asana and Meta Business Suite. MEASURABLE BUSINESS IMPACT +45% Qualified Lead Intake +120% Social Media Engagement Driving Efficiency My approach is rooted in Performance Marketing. By implementing a content-led strategy, I've managed to not only increase volume but improve the quality of conversions through targeted automation and strategic stakeholder 30% MQL to Sales Conversion alignment. EXECUTION ROADMAP DAY 30: Immerse DAY 60: Optimize DAY 90: Scale Audit existing GTM strategies, build Refine active campaigns, implement Launch strategic brand initiatives and stakeholder relationships, and quick-win automation, and align report on measurable lead gen and understand unique market positioning. marketing spend with ROI targets. revenue alignment. Let's Elevate Your Brand.-linkedin.com/in/ingrid-mulaudzi-b849108b/ STRATEGY • EXECUTION • GROWTH