Taiwo Okunlola

OKUNLOLA TAIWO EMMANUEL Website: Email:- https://taiwoorbs.com Portfolio: https://taiwoorbs.com/rightwords LinkedIn: linkedin.com/in/taiwoorbs Phone: - EXPERIENCE Brand Copywriter & Content Strategist Brand You Creative, Ireland Dec 2024 – Jan 2025  Developed branding and marketing web content for six websites, totaling 10,000+ words.  Created compelling copy that aligns with the brand’s voice, tone, and messaging guidelines.  Managed social media content strategy for multiple businesses, including Irish Autos, an Indian babywear brand, an Irish babywear brand, an Irish construction firm, and an Irish tyre company.  Designed and implemented content strategies for positioning, messaging, and engagement.  Led creative direction for campaigns, ensuring high engagement and conversion rates across platforms.  Conducted research to refine messaging frameworks and optimize content for SEO.  Managed content updates and copy audits to enhance brand consistency. SaaS Content Strategist / Agency Copywriter / Technical Writer Promilux.com, Nigeria Jun 2020 – Aug 2024  I conducted market research to identify Promilux SaaS audience needs by focusing on pain points and solutions  I crafted engaging, user-centric website content that emphasizes service value, scalability, and ease of use.  I strategically highlighted key features to appeal to potential clients to increase user acquisition rates.  I developed ad copy for Promilux brands, created posters that engaged target audiences and boosted visibility Social Media Manager & Content Developer Amborion Consulting, Nigeria Mar 2022 - Aug 2022  Spearheaded a social media revamp to position Amborion Consulting as a cloud-based HR industry leader.  Crafted targeted ad copy to highlight payroll system benefits, boosting lead generation and engagement.  Designed visually engaging content addressing payroll complexity and regulatory issues faced by target clients.  Developed a social media calendar that nurtured leads by focusing on clients’ specific pain points. Content Strategist & Marketer Regal Women Specialist Hospital, Nigeria Jul 2023 – Mar 2024  Conducted market and competitor research, identifying key areas to address in women’s health content.  Revamped social media page with a cohesive brand aesthetic to improve visibility and audience connection.  Crafted 8-14-word ad copy on women’s health topics like endometriosis, family planning, and delivery.  Used targeted hashtags and sponsored posts to boost reach and engagement for health-related content.  Designed a content calendar to ensure consistent, timely posts, enhancing audience engagement. Content Strategist & Marketer Rotaract Club of Surulere South & Rotaract District 9110 Jun 2021 – Jul 2023  Revamped social media accounts, creating a cohesive brand identity for Rotaract Club & District 9110.  Increased engagement by developing flyer posts for story and exploration features across platforms.  Aligned content calendar with UN holiday events to leverage awareness, driving audience engagement.  Set up a campaign for an online webinar, boosting followers from 0 to 1,200 (Surulere South) and 700 to 1,200 (District 9110). PROJECTS PED Dating App: UI/UX Technical Content Development  Developed user-centric content strategy to enhance app visibility and attract users.  Wrote compelling copy for the front webpage, promoting app downloads and features.  Crafted a welcome email for new users post-registration, enhancing user engagement.  Created persuasive ad copy to drive app downloads and increase user acquisition.  Conducted audits and reviews of UI text in the sign-up flow, optimizing 5 steps with 200 words and 1,000  characters to improve user experience Yogurberry, Australia (Content Development & Marketing)  Conducted market research to identify the preferences of parents and kids as target demographics.  Developed persuasive ad copy for posters promoting ice cream, sandwiches, and waffles, appealing to families.  Employed a friendly, witty tone, using American idioms and a universal voice to enhance relatability.  Crafted engaging promotional materials that captured attention and boosted product visibility in the market RIG University: Facebook Advertisement Campaign  Launched a 7-day Facebook Ads campaign driving over 100 sign-ups for RIG University.  Created ad copy for one ad set with two ads: video & flyer.  Managed placements across Facebook Feed, Instagram Feed, and Instagram Stories.  Optimized ad placements and budget, reaching over 6,000 targeted users.  Conducted final review and edits for optimal engagement and conversion rates. Busybee Online Shopper: User-Centric Content & Engagement Strategy  Developed user-centric website copy and crafted a 120-word welcome email for a drip campaign.  Created ad poster copy emphasizing Busybee’s unique service of personalized shopping in Abuja.  Highlighted customer convenience, such as remote ordering and handpicked item selections.  Boosted engagement by targeting audience needs, achieving a 15% increase in new-user sign-ups. Ez Move, Dubai: Conversion-Focused Website Content & SEO Strategy  Wrote homepage content optimized for conversions with a 70-character lead showcasing the USP.  Conducted market research and optimized the content with SEO to increase discoverability.  Developed a detailed 3-page company profile, strengthening brand credibility.  Improved UX by crafting clear, user-focused information, enhancing customer inquiries by 18%. Julimight Empire, Nigeria: Targeted Facebook Ad Campaign & Social Media Revamp  Conducted market and competitor research to develop a unique selling proposition for perfume oils.  Crafted 8-14 word ad copy across 10 posters with hashtag research to increase visibility.  Revamped social media for cohesive branding, enhancing audience engagement and brand identity.  Launched Facebook ads with slideshow flyers, generating initial sales within 3 hours of setup. TOOLS PROFICIENCY Meta Ads Manager – Canva Pro – Zendesk – Asana – Microsoft 365 – Facebook Ads Library - Mailchimp – Sendy – Capcut – Opus Pro – Buffer – ChatGPT – Google Gemini – Claude AI – Google Suite CERTIFICATIONS  Certification in Content Marketing Credential ID a3343e045f554257a-c0dafd74 Hubspot Academy, USA  Foreign Copywriting Initiative Course Program Andy Mukolo-Nigeria  Certification in Artificial Intelligence in Marketing University of Virginia Issued Jul 2024Issued Jul 2024 Credential ID 7N9SZD7EQW6U  Course on Generative AI for Digital Marketers LinkedIn Learning & Project Management Institute, Inc.  Course on Project Management Essential Credential ID PWID-B- IBM Developer Skills Network  Course on Agile Project Leadership LinkedIn Learning  Course on Zendesk Customer Service Professional Certificate LinkedIn Learning  Course on Technical Writing by Leigh Hartzman Udemy PROFESSIONAL SKILLS, COMPETENCIES & STRENGTHS  Sales, marketing, customer relations & service delivery I have experience in sales, marketing, service delivery, customer relations, and retention, with expertise in driving sales growth and optimizing service delivery.  Information Technology Application to Service Delivery With practical experience in customer service delivery, I am skilled in utilizing various information technology software, including Microsoft packages such as Excel, Word, and PowerPoint.  Core Persuasion I’m well informed about the choice of words, careful selection and usage of the right words and phrases to calm an angry customer with emotion instead of emotions. PERSONAL SKILLS  Proficient in AI prompt engineering for content creation and automation.  Experienced with Zendesk CRM, Asana, and Quire for project management and tracking.  Good communication skills with practical experience in the fluent use of English in commerce, industry and customer relations.  Use of right words for excellent verbal and written communication  Core persuasion and Copywriting skills with the ability to use the right words to achieve desired marketing result  Leadership and time management with a mindset to prioritize punctuality and promptness  Data Entry skills and know how to compute data, reports and records.  Strong leadership with integrity, honesty & tenacity of purpose in initiatives and actions