Taiwo Okunlola

BRAND MARKETING MANAGER PORTFOLIO www.taiwoorbs.com INTRODUCTION 02 When people don’t understand something, it’s often a failure in communication. The same applies to marketing—when prospects don’t respond, the message simply isn’t connecting. I specialize in crafting words that bridge this gap, capturing a brand’s essence to resonate deeply with its audience. With over four years of experience in customer relations, service delivery, and sales across industries like Tech, SaaS, HR, healthcare, and metering, I excel at creating messages that engage, deliver results, creative ads that converts and marketing strategies that works. Let’s collaborate to turn complex ideas into clear, persuasive communication that drives impact. www.taiwoobs.com 03 HELLO, I’M TAIWO ABOUT ME I'm a copywriter turned brand marketing consultant. I use the right words to help brands achieve their desired results of - increased visibility and sales. CERTIFICATIONS AND COURSES Certification in Content Marketing Credential ID a3343e045f554257a-c0dafd74 Hubspot Academy, USA Foreign Copywriting Initiative Course Program Andy Mukolo-Nigeria Certification in Artificial Intelligence in Marketing University of Virginia Issued Jul 2024Issued Jul 2024 Credential ID 7N9SZD7EQW6U Course on Generative AI for Digital Marketers LinkedIn Learning & Project Management Institute, Inc. Course on Project Management Essential Credential ID PWID-B- IBM Developer Skills Network Course on Agile Project Leadership LinkedIn Learning Course on Zendesk Customer Service Professional Certificate LinkedIn Learning Course on Technical Writing by Leigh Hartzman Udemy 05 04 EDUCATION HND (Higher National Diploma) in Electrical/Electronic Engineering – 2021 - 2024 Yaba College of Technology, Lagos State · Course Work: Electrical Power System and Machine ND (National Diploma) in Electrical/Electronic Engineering - 2017 The Federal Polytechnic, Ado-Ekiti 06 SALES CLOSING Expert in driving successful conversions through persuasive communication and strategic negotiation. ADS CAMPAIGN Designing and executing high-performing ad campaigns to maximize visibility and ROI. COPYWRITING Personal Skills and Services Crafting compelling and impactful copy that resonates with audiences and drives action. CONTENT DEVELOPMENT Creating engaging, value-driven content tailored to inform, inspire, and convert audiences. 07 BRANDS I’VE WORKED WITH 08 MY PROJECT PORTFOLIO 09 PROJECT 01 RIG UNIVERSITY: FACEBOOK ADVERTISEMENT CAMPAIGN ·Launched a 7-day Facebook Ads campaign driving over 100 sign-ups for RIG University. ·Created ad copy for one ad set with two ads: video & flyer. ·Managed placements across Facebook Feed, Instagram Feed, and Instagram Stories. ·Optimized ad placements and budget, reaching over 6,000 targeted users. ·Conducted final review and edits for optimal engagement and conversion rates. 10 PROJECT 02 PED DATING APP: UI/UX TECHNICAL CONTENT DEVELOPMENT ·Developed user-centric content strategy to enhance app visibility and attract users. ·Wrote compelling copy for the front webpage, promoting app downloads and features. ·Crafted a welcome email for new users post-registration, enhancing user engagement. ·Created persuasive ad copy to drive app downloads and increase user acquisition. ·Conducted audits and reviews of UI text in the sign-up flow, optimizing 5 steps with 200 words and 1,000 characters to improve user experience. 11 PROJECT 03 BUSYBEE ONLINE SHOPPER: USER-CENTRIC CONTENT & ENGAGEMENT STRATEGY · Developed user-centric website copy and crafted a 120-word welcome email for a drip campaign. · Created ad poster copy emphasizing Busybee’s unique service of personalized shopping in Abuja. · Highlighted customer convenience, such as remote ordering and handpicked item selections. · Boosted engagement by targeting audience needs, achieving a 15% increase in new-user sign-ups. 12 PROJECT 04 EZ MOVE, DUBAI: CONVERSION-FOCUSED WEBSITE CONTENT & SEO STRATEGY · Wrote homepage content optimized for conversions with a 70-character lead showcasing the USP. · Conducted market research and optimized the content with SEO to increase discoverability. · Developed a detailed 3-page company profile, strengthening brand credibility. · Improved UX by crafting clear, user-focused information, enhancing customer inquiries by 18%. 13 PROJECT 05 JULIMIGHT EMPIRE, NIGERIA: TARGETED FACEBOOK AD CAMPAIGN & SOCIAL MEDIA REVAMP · Conducted market and competitor research to develop a unique selling proposition for perfume oils. · Crafted 8-14 word ad copy across 10 posters with hashtag research to increase visibility. · Revamped social media for cohesive branding, enhancing audience engagement and brand identity. · Launched Facebook ads with slideshow flyers, generating initial sales within 3 hours of setup. 14 PROJECT 06 YOGURBERRY, AUSTRALIA (CONTENT DEVELOPMENT & MARKETING) ·Conducted market research to identify the preferences of parents and kids as target demographics. ·Developed persuasive ad copy for posters promoting ice cream, sandwiches, and waffles, appealing to families. ·Employed a friendly, witty tone, using American idioms and a universal voice to enhance relatability. ·Crafted engaging promotional materials that captured attention and boosted product visibility in the market. Not everyone knows this but the thing is - if you use the right phrase, the right words and the correct system, you'll see good results. Are you struggling to connect with your target audience and drive sales? Look no further . As a skilled marketing strategist, I specialise in creating converting sales copy, high-quality web copy, flawless product descriptions, converting ad campaigns and effective email campaigns. My writing resonates with your audience and helps you achieve your business goals. Let's work together to craft a system that captures your unique voice & delivers results. Contact me today to get started! LET'S WORK TOGETHER TO ACHIEVE YOUR GOALS --www.taiwoorbs.com