Sylvesters Munubi

SYLVESTERS MUNUBI Nairobi City, --work samples; https://bit.ly/3SuWIVU Data driven Marketing Specialist with 4+ years of experience leveraging Google Ads, Google Analytics, Tag Manager, and Facebook Ads to deliver high-impact campaigns. Proven ability to drive traffic, achieve maximum ROI, and extract actionable insights from data. Adept at collaborating with cross-functional teams and staying current with industry trends. PROFESSIONAL EXPERIENCE INGOT BROKERES LLC, KE, SOUTH AFRICA, NIGERIA, SUB-SAHARAN AFRICA Senior Marketing Officer, June 2022 – Nov 30, 2023 • • • • • • • • • Formulated creative organic content and paid digital ad campaigns on all social media and search engine platforms across Google, Bing, Facebook, Twitter, Instagram, etc., to drive lead generation and brand awareness, boosting social media engagement by 400% Directed and approved a variety of multi-channel marketing strategies in coordination with technical and design teams Incorporated industry-standard analytics, comprehensive reporting, and innovative SEO methods to improve marketing campaign success, resulting in a $75,000 increase in average monthly sales. Maximize return on marketing investment and communicated campaign status with the marketing director to ensure optimal budget high-converting leads. Ensured accurate campaign monitoring and performance reports using Google Analytics, Google Console, Hootsuite, and Hub Spot, identifying and implementing strategic adjustments to optimize results. Utilize Google Tag Manager to effectively set up and manage tracking pixels and ad tag implementations, ensuring accurate data collection and analysis. Collaborate with internal teams (sales, design, development) to ensure campaign alignment with overall business goals and brand messaging. Collaborated with cross-functional teams to understand product nuances, brand voice, and communication needs. Actively engaged with the online community, fostering positive interactions and promptly addressing customer inquiries. MAISHA MICROFINANCE BANK, Marketing Officer, August 2021 – June 2022 • • • • • • • • Coordinated and actioned comprehensive online marketing campaigns across Google Ads, Facebook Ads, and SEO channels, surpassing lead generation and site traffic goals by 60% and 350%, respectively. Evaluated campaign analytical performance report via Google Console and Hub Spot to drive decision-making on optimization for optimal results. Developed keyword targets, text ads, and optimized online landing pages, reducing average bounce rates and increasing session times by 2 minutes. I stayed abreast of digital marketing trends and industry best practices, recommending and implementing new technologies and tactics to improve campaign performance. Coordinated with marketing, PR, and Comms teams to ensure brand consistency across all channels. Analyzed website and social media metrics to assess campaign performance and measure key success indicators. Provided valuable user feedback and insights to internal teams to improve customer journey. Identified and collaborated with relevant influencers and partners to amplify the brand's message and reach new audiences. KCB BANK KENYA PLC Digital CX Specialist, March 2018 – July 2021 • • • • Assisted in managing paid search, display, and remarketing campaigns on Google AdWords, Bing Ads, and other platforms. Provided prompt and effective support to customers via email, chat, and phone, resolving queries related to credit cards, accounts, and digital banking. Reduced customer churn by 10% through personalized communication and proactive problem-solving. Increased positive customer reviews by 45% by implementing improved communication strategies. KENYA BUREAU OF STANDARDS (KEBS) Marketing Intern, Jan 2016 – April 2016 • • • • • Assisted with developing and implementing social media campaigns, including content creation, scheduling, and engagement. conducted competitive analysis and market research to inform campaign strategies. Created engaging content, including blog posts, infographics, and social media captions, aligned with the target audience and brand voice. Assisted with email marketing campaigns, including list management, content development, and performance analysis. Utilized Google Analytics and other tools to track and analyze campaign performance, providing insights and recommendations. EDUCATION BSc. Public Relations, Maasai Mara University, Kenya, ADDITIONAL SKILLS • Proficient with MS Office, Adobe InDesign, Illustrator, & Dreamweaver • Familiar with a variety of CRM management tools, Content creation and management systems • Extensive knowledge of Google AdWords, DoubleClick, PPC, SEM, SEO, and other digital marketing disciplines REFEREES Mr. Stephen Kang’eri INGOT Brokers LLC CFO & Ag CEO Tel: --Mr. George Oduor Data Analyst & Digital Officer, Maisha Microfinance Limited Tel: --Ms. Dora Ngoya Human Resource Officer Kenya Bureau of Standards, KEBS Tel: --