Syed Wasif Ali

- SYED WASIF ALI Digital Marketing Specialist -www.linkedin.com/in/wasif-shah/ SUMMARY With over 9 years of experience as a senior-level manager in digital marketing, I bring a wealth of expertise in various areas including Google Ads, PPC, SEO, SEM, lead generation, and brand management. Holding 17 Google certifications and 1 Bing MACP certification, I have a proven track record of success in domains such as mobile apps, eBooks, logo design, and both B2B and B2C eCommerce. My strategic approach and proficiency in leveraging digital channels make me a valuable asset in driving growth and achieving business objectives. EDUCATION PROFESSIONAL EXPERIENCE University Of Karachi Masters in Political Science 2013 PPC Specialist SKILLS Strong organizational and time-management skills Exceptional communication and interpersonal skills Ability to work independently and as part of a team Detail-oriented and able to handle multiple tasks simultaneously Experience in managing budgets and handling financial documents Nextac LLC | Oct 23 - Present Managing three domains (eBook, Web Dev and eCommerce) Manage three domain google Ads and Social Media. Manage ebook campaign in United States and generate quality leads. Manage book publishing campaigns and generate targetd 2 leads per day. Running eCommerce web dev service through social media in UK Market. Generate quality leads and relevant to services. Write and design ads copy and creatives. Allocate budgets on Google and Bing Ads accounts. Successfully handling eCommerce brand in USA market. Always make sure to have better ROI on eCommerce brand. CERTIFICATIONS Microsoft Advertising Certified Professional (MACP) Bing. Microsoft Advertising Native & Display Microsoft Advertising Search Microsoft Advertising Shopping LinkedIn Marketing Strategy Google Campaign Manager 360 Google Search Ads 360 The Fundamentals of DM Google Ads Measurement Google Ads Video Google Shopping Ads Google Ads Display Advanced Search Engine Optimization Technical SEO SEO Manager Digital Transformation Foundation (LinkedIn) Artificial Intelligence for Marketing (LinkedIn) AI-Powered Performance Ads Certification Google Ads Search Google Analytics 4 Conversion Optimization Grow Your Monetization with Google Ads Manager Optimize Google Ads Manager Search Engine Marketing Consultant Digineutron - Australia Remote | Jul 23 Present Conduct analysis of Ads accounts to identify areas for improvement and recommend strategic changes to enhance performance. Perform holistic audits of granular ad campaigns, pinpointing areas of inefficiency, and proposing optimizations to drive superior results. Provide troubleshooting expertise to resolve issues within ads accounts and Google Merchant Center. Utilizing data analytics tools to track and analyze key performance indicators (KPIs), optimizing campaigns based on insights, and reporting results to stakeholders. Digital Marketing Manager Cubix Pvt Ltd | Aug 22 - Sep 23 Successfully managed two brands: one in the services sector (Staff Augmentation) and the other in eCommerce specializing in Computer Hardware. Managed teams consisting of SEO experts, SMM specialists, and Content Writers. Designed holistic marketing strategies to enhance organic results and executed paid campaigns for lead generation for mobile applications. Developed result-oriented marketing strategies and divided them into three phases with KPIs ranging from 3 months to 12 months. Ensured the execution and monitoring of marketing plans throughout all phases to achieve KPIs. Designed and executed successful paid campaigns across various platforms including Google, Bing, Quora, LinkedIn, Reddit, and Social Media. DOMAINS WORKED ON Mobile Application Dev. eBook Services. Logo Design. Web Design & Dev. Real Estate. Dropshipping. eCommerce Dev. Marketing Services. Healthcare Education Sector Monthly SWOT analysis and keep close eye on competitors marketing strategies. Designed effective SEO tiers strategy and improved organic ranking on Informative and transactional keywords. Resolve technical issues on website, eCommerce was casestudy, successfully indexed 246,000 pages within 4 months. Created Google Ads campaigns for eCommerce brand improved sales ratio within 3 months. Developed drip marketing strategy and generated relevant leads flow organically. eCommerce Digital Marketing Manager AREA OF EXPERTISE Search Engine Marketing Social Media Marketing Search Engine Optimization Drip Marketing Quora Advertising Lead Generation Demand Generation Technical Analysis Market Research Fund Raising Advertising WP Development Blogging Programmatic Advertising Email Marketing Influencer Marketing MARKET WORKED IN USA, UK, Canada, UAE Tech-Stead | 2021 - 2022 Successfully managed Logo Design and Web Development services in the USA and UK markets. Generated potential leads through paid and organic marketing efforts. Initiated and implemented innovative business ideas such as the dropshipping business model and established a recurring payment model. Collaborated with highly influential individuals in the USA market, appointing them as brand managers for our company. Managed paid marketing campaigns for multiple clients. Developed effective SEM and SEO strategies for clients, yielding successful outcomes. Implemented a Lead Magnet Strategy in Logo Services, resulting in improved organic lead flow. Develop and implement strategies to optimize conversion rates across digital channels, including websites, landing pages, and email campaigns. Digital Marketing Manager AMZ One Step | 2020 - 2021 Worked as a consultant later joined as a DM Manager. Exposure to work with multiple USA companies. Managed and led diverse teams across different geographical locations, including an SEO team in India and an SEM/SMM team in Pakistan. Directly meetings with clients and understand their needs. Oversaw and managed marketing budgets for multiple clients, ensuring optimal allocation of resources across campaigns to maximize ROI. Worked closely with graphic designers, web developers, and video producers to create compelling marketing materials that align with campaign goals. Acted as a key advisor for clients undergoing digital transformations, recommending technologies and strategies to enhance their digital presence and operational efficiency. Guided clients through the complexities of expanding into new international markets, including market analysis and localization strategies. Developed and managed strategic partnerships and affiliate marketing programs to expand brand reach, generate leads, and increase revenue streams for clients. Implemented marketing automation tools to streamline workflows, enhance lead nurturing processes, and enable personalized customer interactions at scale, significantly increasing operational efficiency. Social Media Lead Digitonics Labs | 2018 - 2020 Manage social media planning for execution of marketing strategies and management for clients and in house. Successfully spearhead campaigns on Social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube. Perform research on current benchmark trends and audience preference. Monitor online presence of company’s brand and engage with users, strengthening customer relationship. Build and maintained strong social media and brand presence across all social media platforms. Lead generation through LinkedIn, Facebook for internal brands and Clients. Managed 100+ clients from B2B and B2C industry. SEO Specialist an Analyst Brimtech LLC | 2017 - 2018 Local & Int. SEO by Implementing CCTLD and Generic Domain, Relevant Citation Building by Citation Analysis. Monitor Effectiveness of SEO & Marketing Programs in terms of traffic by using heat map & Clickstream Analysis. Track KPIs to assess performance and pinpoint issues. Competitor Analysis and Optimize Keywords with Semantic Connectivity. Troubleshoot Poor Ranking. Suggest and develop new campaigns across multiple channels. Develop on-site body content, Meta Description and page titles. Design template for the content management system to promote SEO & efficient use of HTML. Increase relevant click through Conversion Rate Optimization Create Presentation to convey strategies, results & goals to both Internal and External Stakeholders. Virtual Assistant Synergy Times | 2016 - 2017 Plan Paid SM Campaigns and Execute them. Design and write Ads Copies Managed 40+ Dropshipping Stores on Shopify. Handled PayPal Disputes. Research best selling products Integrate products on stores directly from Ali Baba. Improve organic search visibility of multiple ecommerce websites. Build strong brands image. Create Marketing and social media strategies and campaigns. Establish management setup of all Social Media Platforms. Research and monitor activity of company competitors. Budget allocation and optimize daily spending’s. Grow and Increase Social Media appearance & brand awareness. Creates & Share Ego bait content. Generate relevant leads through paid and organically. Create A/B Testing campaigns to track relevant engaging ads. Schedule posting on all social media platforms through tools like Buffer, eClincher, Hoot-suite, Sprout Social, Edgar. Etc. Create monthly report of campaigns and engagement activities. Maintain and monitor keywords bids, accounts daily and mostly budgets caps, impression share, quality score and other metrics SEO Executive Great SEO Solution | 2014 - 2016 Competitors and Keywords Research. Analyze Marketing and Backlinks Strategy Check Content Quality in terms of SEO. Analyze Click Stream, eye tracking and visitor behavior. Recommend changes to increase for better Conversion Rate Optimization. Blog outreach and publication. Tiers Link building. Articles publications