SYED RAFAY BIN SHAHZAD
WordPress Developer & UI/UX Designer | Entrepreneur | Business Consultant |
q Entrepreneur/Freelancer
Karāchi, Sindh, Pakistan
EXPERIENCE
SUMMARY
WordPress Developer & UI/UX Designer
I am a WordPress Developer & UI/UX Designer
with over six years of experience at Synergy Time,
where I specialize in designing and developing
high-performing websites tailored to business
needs.
SYNERGYTIME
06/2019 - Present
Karāchi, Sindh, Pakistan
WordPress Development / Web Design Specialist
• WordPress Development – Custom theme development, Elementor,
plugin integration, WooCommerce
• UI/UX Design – Wireframing, prototyping (Figma, Adobe XD), user
research, usability testing
• Front-End Development – HTML, CSS, JavaScript
• Website Optimization – SEO, speed improvement, mobile
responsiveness
Finance and Operations Manager
SYNERGYTIME
06/2016 - 12/2018
Karāchi, Sindh, Pakistan
Handled financial operations and strategic planning.
• Managed financial accounting and reporting systems.
• Conducted reviews and evaluations for cost-reduction opportunities.
• Liaised with auditors for annual monitoring.
Business Consultant
Review Steria
06/2015 - 05/2016
Consulting firm focused on e-commerce.
• Evaluated and proposed marketing strategies for Amazon Sellers.
• Managed finance department and operations.
• Helped in increasing sales and reviews.
Finance Officer
Genix Pharma Private Limited
10/2013 - 01/2015
Korangi Karachi
Pharmaceutical company focusing on financial management.
• Managed costing, budgeting, and project appraisal.
• Prepared management and inventory reports.
• Oversaw capital expenditures and fixed asset management.
As a UI/UX Designer, I specialize in creating
intuitive interfaces and seamless user experiences
using tools like Figma and Adobe XD. I focus on
understanding user needs and translating ideas
into designs that are both visually engaging and
functionally efficient.
As a WordPress Developer, I build custom websites
tailored to meet unique client requirements. From
designing bespoke themes to integrating features
using Elementor, I ensure every site is responsive,
optimized, and aligned with your brand.
I have collaborated with startups, small
businesses, and established brands across various
industries, delivering projects that drive
engagement, boost conversions, and elevate
online presence.
My approach combines creativity, technical
expertise, and a commitment to quality, ensuring
results that exceed expectations.
Whether you’re looking for a fresh design, a
custom WordPress website, or a redesign to
transform your online presence, I’m here to bring
your vision to life. Let’s collaborate to create
something extraordinary!
KEY ACHIEVEMENTS
Successfully founded and managed the ecommerce firm Synergy Time, leading to
significant growth and innovation in the
industry.
Senior Support Executive
Pinnacle Enterprises
01/2012 - 09/2013
Customer service and support company.
• Managed customer queries and orders.
• Developed business strategies.
• Supervised other agents on the floor.
Faculty Member of CIMA
College of Accounting and Management Sciences
04/2011 - 03/2012
Educational institution for accounting and management.
• Taught CIMA students and managed student council.
• Contributed to course delivery and student engagement.
Founder and Managing Director of
Synergy Time
u
Featured Artist in Express Tribune
Contributed to music compositions that
were featured in Express Tribune multiple
times.
LANGUAGES
English
Native
Urdu
Native
Accountant
Careline & Co
01/2011 - 12/2011
Accounting firm providing financial services.
• Managed bookkeeping, payroll, and bank reconciliations.
• Prepared financial statements and cash flow reports.
www.enhancv.com
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EDUCATION
Chartered Management Accountant
SKILLS
Business Development
Digital Strategy
The Chartered Institute of Management Accountants
01/2010 - 12/2013
Diploma of Education
Institute of Business Administration
01/2016 - 12/2016
Intermediate
DJ Science College
01/2008 - 12/2009
Matriculation
Al Saqib Public School
ECommerce
entrepreneurship
Instrumentation
HTML
UI
Strategic Planning
UX
WordPress Development
Web Designing
JavaScript
Web Development
Front-end
Back-end
01/1997 - 12/2007
HTML5
CSS
PASSIONS
Musician and Band Leader
Leading a music band that explores artistic
expression through various compositions
and performances.
&
Travel Enthusiast
Traveling and exploring new cultures to gain
fresh perspectives.
COURSES
Course Title
MY DAY
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www.enhancv.com
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