Syed Muneeb Alam
Social Media Specialist
Digital Marketing Specialist well-versed in social media marketing with
Personal Info
more than 3 years' experience managing digital media channels for
both SMEs and large organizations.
Address
C-7, Staff Town, University
Work History
of Karachi, Karachi, 75270.
2018-01 –
Social Media Specialist
Current
Exide Pakistan, Karachi
•
•
-
E-mail
Developing social media content plans that are
-
consistent with the company’s brand identity.
om
Creating monthly Digital Media Plans to develop
and execute ad campaigns for social & display.
•
Phone
Retargeting current customers with Custom
Design Portfolio
behance.net/muneebalam
Audiences on Facebook to show them tips to
extend their battery life.
•
•
Generating leads for solar power system and
then creating lookalike audiences from those
• Satcomm Internet
leads to target people with similar interests.
• H&H Currency Exchange
Communicating with social media followers,
• Sohny Sweets and Bakers
monitoring brand and product-related
• Global Neighborhood
conversations for sentiment analysis, watch for
for Media and
PR emergencies, identify important/relevant
Innovation (GNMI)
discussions and answer questions.
•
Freelance Clientele
Skills
Using analytical tools such as Google Analytics,
Hootsuite Pro, and Facebook Insights to monitor
Social Media Marketing
the brand’s social media presence and
Excellent
performance and reporting KPIs to CEO and
Chairman using Google Data Studio.
PPC Campaigns
Excellent
Besides Social Media
•
Developed inbound marketing campaign to
Leads Generation
educate people about solar power and
Excellent
generate quality leads by developing
compelling landing pages, lead magnets,
Email Marketing
images, video ads, email marketing campaigns
and WhatsApp messaging.
Excellent
.
•
Optimized conversions by analyzing the
behavior of visitors on landing page using heat
Video Marketing
maps.
2019-10 –
Founder
Current
On Screen, Karachi
Excellent
Content Marketing
Excellent
• A video channel where we share stories of
entrepreneurs, change-makers, and industry experts.
• Our mission is to pass down the knowledge and
SEO
inspiration to youngsters in Pakistan and give each
and every Pakistani the belief and courage to Start
Their Own Story.
2017-02 -
Marketing Executive
2017-06
MandiExpress.pk, Karachi
Good
Graphic Designing
Very Good
Video editing
• Assisted in development and management of
Very Good
marketing campaigns
• Launched optimized online adverts through Google
Ads and Facebook to increase brand awareness
Digital Media Planning
and sales
Education
Very Good
Certifications
2017-09 -
MBA: Marketing – CGPA 3.17
2019-09
Institute of Business Management - Karachi
2013-01 -
BBA: Marketing – CGPA 3.04
2016-12
Karachi University Business School - Karachi
2010-08 -
Intermediate – Grade C
2012-08
Bahria College Karsaz - Karachi
Inbound Marketing
Certified from HubSpot
Academy
Tools and Software
Hootsuite, WordPress,
Google Analytics,
2008-08 -
GCE O Level – 1A & 7Bs
Buzzsumo, Mail Chimp,
2010-08
The Metropolitan Academy - Karachi
Illustrator, Photoshop,
Premiere Pro, SPSS, Office
Volunteer Experience
• Planted 500 trees in University of Karachi in April,
Suite
Internships
2018 with the help of IoBM students and senior
faculty of University of Karachi.
• Planted tress at P&G Port Qasim Plant in April, 2019
with the help of school children.
Foodpanda & Magnus
Sports
