Syed Muhammad Asad Naqvi

Syed Asad Naqvi Performance Marketing Expert Lahore 54000-- Experienced professional with a strong background in performance marketing, digital media campaigns, and cross-platform advertising. Skilled in managing and optimizing campaigns on Facebook, Instagram, Google, Snapchat, LinkedIn, and Twitter. Utilized data-driven insights for maximizing campaign performance and ROI. Collaborative and adaptable team player with a track record of successful marketing initiatives. Willing to relocate: Anywhere Work Experience Head of Performance Marketing Adex360 - Lahore July 2021 to Present Managing Facebook, Instagram, Google, and Snapchat ads for a diverse range of esteemed brands. Notable clients, among others, include KHAADI Pakistan, KHAADI International (UK, UAE, US, Global), SAPPHIRE, Morbagh, Stylo, Union Complex (Real Estate), Noor by Saadia Asad (Designer), KIKO Milano, RIOS, and Rivaj UK (beauty). Key strategies and accomplishments during my tenure: • Crafted strategic media plans exceeding monthly sales targets for assigned accounts. • Managed a monthly ad spend of USD 2M+ with optimized budget allocation for maximum ROI. • Demonstrated expertise in campaign setup aligned with the sales funnel, ensuring effective audience targeting and efficient ad configurations. • Maintained campaign integrity and prevented overlap through meticulous campaign and audience configurations. • Continuously monitored, optimized, and scaled active campaigns for superior performance and results. • Leveraged data-driven insights to inform campaign optimizations, maximizing ROI and delivering exceptional outcomes. Digital Media Planner and Buyer WAKHRA STUDIOS http://www.wakhra.pk/ - Lahore Pakistan June 2019 to June 2021 During my tenure at Wakhra Studios, I had the opportunity to work with renowned brands such as Hush Puppies, Caterpillar, Pakistan Cables, Adams Milk Foods, ICMA Pakistan, and many others. As a performance marketing professional, I managed their Facebook, Instagram, Google, LinkedIn, and Twitter advertising campaigns, employing strategic planning, execution, and reporting. Highlights of my role and accomplishments at Wakhra Studios: • Strategically planning, executing, and reporting on clients' Facebook and Google advertising campaigns for desired outcomes and ROI. • Leading and managing a team of marketing professionals, ensuring successful implementation and optimization of digital campaigns. • Collaborating with design and creative team members for thorough creative testing and reporting. • Analyzing campaign data to deliver meaningful insights, enabling informed decisions and optimized marketing strategies. • Maintaining strong communication and collaboration across departments for cohesive campaign strategies. Digital Marketing Manager Dari Mooch - https://www.darimooch.com/ - Lahore March 2020 to October 2020 As an employee at Dari Mooch, I gained valuable experience in various aspects of paid digital media campaigns. Specifically, my experience includes: • Planning and executing paid digital media campaigns on Facebook/Instagram and Google (Video, Search, and Display) for brand promotion. • Proficiently measuring and reporting campaign performance, tracking ROI and KPIs. • Successfully managing, optimizing, and scaling campaigns for desired outcomes. Customer Sales Representative Blue Technologies - Lahore May 2018 to May 2019 • • • • Specialized in converting website leads into customers through cross-selling via live chat portals. Committed to exceptional customer satisfaction with prompt and personalized assistance. Consistently achieved monthly sales targets, showcasing strong sales and negotiation skills. Leveraged expertise in live chat communication to convert leads into loyal customers. Email Support Executive MIND BRIDGE - Lahore November 2017 to April 2018 • Efficiently resolved issues for Uber drivers in the MENA region through email support. Education Diploma in Advanced Digital Marketing Institute of Digital Marketing - Pakistan December 2018 to December 2019 Bachelor of Science in Chemical Engineering Lancaster University - Lancaster September 2013 to June 2017 Skills • Google Ads Certified Professional • Facebook Ads' Expert (4 years) • Google Analytics • Mailchimp, email marketing • LinkedIn/Twitter/Snapchat Ads • Hootsuite, Trello, Slack, Zoho, Asana, ClickUp, Apiway Languages • English - Expert Links https://www.linkedin.com/in/performancemarketing-expert/ Certifications and Licenses International English Language Testing System (IELTS) August 2013 to August 2015 Speaking 6.5 & Writing 6.0 Inbound Marketing Certified - HubSpot Academy April 2020 to May 2022 Credential URL: https://hubspot-academy.s3.amazonaws.com/prod/tracks/usercertificates/69e06f66bc224de8ab2c72ec47d9d-.png Google Ads Masterclass January 2023 to Present Attended all workshops to get the latest strategies and tactics to beat the competition and increase Google Ads campaign performances. Credential URL: https://verified.sertifier.com/en/verify/-