Sydney Erickson

SYDNEY ERICKSON Chicago, Il •- •-https://www.linkedin.com/in/sydneyerickson/ SR. EMAIL MARKETING SPECIALIST Marketing professional with 9 years of experience in the industry, specializing in e-commerce merchandising, email operations, and workflow optimization. Proven expertise in managing email campaigns, analyzing performance data, and delivering measurable results. WORK EXPERIENCE Sr. Email Marketing Specialist, Pampered Chef Mar 2023 - Present Led end-to-end email campaigns, optimizing performance through data and testing, resulting in a $2.9 million annual increase in email revenue over five years. Coordinated email calendars to align business goals with audience engagement. Streamlined email operations by managing vendor partnerships and integrating key platforms. Email Marketing Specialist, Pampered Chef April 2020 - Mar 2023 Executed targeted email campaigns, optimizing engagement through A/B testing and segmentation. Analyzed performance data to drive improvements and strategy. Partnered cross-functionally to develop messaging while ensuring compliance. Archives Intern, Chicago Dance History Project June 2022 - Aug 2022 Catalogued and assigned metadata to oral histories, organizing archival materials to enhance accessibility. Created a metadata standard document to streamline future cataloging and preservation efforts. Email Operations Associate (Contract), Tribune Publishing Company Nov 2019 - Feb 2020 Conducted data analysis to create targeted marketing lists and provided performance reports to optimize email operations. Supported large-scale email deployments across multiple markets, ensuring accuracy and timely execution. Merchandising Associate, Alliance Entertainment Sept 2016 - Oct 2019 Managed e-commerce site promotions and maintained accurate product information to optimize the online shopping experience. Coordinated and executed email marketing campaigns to drive customer engagement and increase sales. EDUCATION Master of Library and Information Science Jan 2020 - May 2022 University of Wisconsin - Milwaukee Relevant coursework on information organization, asset management, and metadata. Bachelor of Art: Mass Communications Winona State University Specialized in Public Relations and Advertising Aug 2009 - May 2013 ADDITIONAL INFORMATION Technical Skills: Salesforce, Salesforce Marketing Cloud, Data Cloud, SQL, HTML/CSS, Microsoft Office Suite, WordPress, Canva, Email Campaign Management Tools, Marketing Automation Tools, Google Analytics Professional Skills: Vendor Relationship Management, Content Strategy and Planning, Campaign Optimization, Project Management, Data Analysis and Reporting, Cross-functional Collaboration, A/B Testing & Multivariate Testing