Swetha Chadalawada

SAI SWETHA CHADALAWADA - W ORK HISTORY: Kantar Analytics Practice Campaign Manager (June 2018 – Current) Datawrkz Business Solutions Pvt Ltd Associate Manager - Campaign Management (April 2016 – Feb 2018) Senior Executive – Campaign Management (April 2015 – April 2016) P ROJECTS:  Building Upsell and Cross-sell models – Analyzing the customer base of a client who is into manufacturing and selling home appliances. There were 5 different categories in the client’s product line. Objective was to cater the existing customer base to various categories and get customers upgraded to premium products. Used logistic regression in the Upsell model to figure out whether a customer is eligible for Upselling or not. Used Logistic regression along with Lookalike algorithm in the Cross-sell model to bucket the customers for Cross selling. Customers from the output of the model were campaigned using SMS, Email, SEM and Social channels with Upsell and Cross-Sell messages. This resulted in 40% increase in sales within 3 months.  Consumer Scoring for a bank – Requirement was to give a score to each customer and segment the customers based on their interaction with the bank. Built a consumer scoring model using RFM (Recency, Frequency and Monetary) algorithm to segment the customers into different groups such as Loyal, Potential, Nascent, Hibernators and Vanishers. This helped the client in identifying the set of customers to concentrate more in-order to increase the revenue.  Project Management and Client Servicing – Handled end-to-end Project management for multiple projects. The tasks include project brief from the client, communicating the requirements to internal team, gathering further information from the client as per the team’s requirement, framing the time lines and resource requirements for the project, continuously monitoring the progress of the project, regular client meetings to show case the progress and discuss further action plan, taking feedback on the progress and passing it on to the team for improvement, deciding the milestones of delivery and delivering the tasks accordingly, ensuring on-time delivery of the project.  App engagement and web engagement campaign for a client in OTT field with a budget worth 700K per month – Analyzing the subscriber behavior and finding relevant targeting to target in the campaign to achieve more subscriptions from the prospects. Bucketing the audience based on the content consumption behavior and target each segment with relevant message.  Clinical trial campaigns for various pharma companies in the US through an agency – Research about the clinical trial study in case, identify the behavioral patterns of the people suffering from the study. Define a strategy to target prospects based on the Research and observations. Study the user flow on the website and implement a retargeting strategy to convert the users who have visited the website and dropped off P ROFESSIONAL EXPERIENCE & SKILLS:  Analyzing customer behavior based on the past purchases and segmenting customers into various buckets for further marketing communications  Experience in building Upsell and cross-sell models using Logistic regression and Lookalike algorithms in R  Experience in building a consumer score for a bank  Experience in working on a forecasting model  Knowledge of SQL, R, Python and Statistical modelling  Experience in Predictive Analytics using R and Python  Basic Knowledge of Neural Networks and Deep learning  Analyzing the user flow on the website and recommending strategies to the client  Experience in training and managing a team of 5  Experience in Project Management, client servicing and Analytics  Understanding client requirements and implementing strategies to meet the client requirements  Effectively maintaining client expectations and meeting key deadlines  Strategizing Digital, SMS and email campaigns for the clients. Upon campaign completion - providing analysis Report, delivery graphs and suggestions on how the performance can be improved in upcoming months.  Proactively monitoring & analyzing campaign performance daily and optimizing so that they are effectively maintained to guarantee optimal delivery and making good margin.  Proficient in Microsoft Excel and power point  Google Analytics certified. Worked extensively on Google Analytics to analyze user flow and give insights  Experience in tag implementation - Worked on Google tag manager  Analyzing and segmenting users into various segments using a DMP to efficiently target them in the campaigns. Worked on Mapp DMP (Now part of Teradata)  Experience in running campaigns on Google AdWords, Appnexus, DoubleClick Bid Manager(DBM), DoubleClick Campaign Manager(DCM), Facebook, Pubmatic, Pulse Point, DoubleClick AdExchange, DoubleClick For Publishers (DFP), Twitter, LinkedIn, Snapchat  Experience in running App install and App engagement campaigns  Certified in Google Adwords, Google Analytics; Google DoubleClick Bid manager desktop and mobile; DoubleClick Search; Appnexus  Handled campaign delivery for APAC, US and Indian clients and worked on various CPM, CPC, CPL and CPA campaigns.  Had experience in working with Cross Organizational Team (Finance, Technical, Product Management etc) E DUCATIONAL QUALIFICATIONS: PGDM -) in Operations Management from Xavier Institute of Management and Entrepreneurship, Bangalore (CGPA – 6.23/8) E RTIFICATIONS:     Fundamental Certification in Supply Chain Management from IIMM Google Analytics Certification DoubleClick Bid Manager Desktop & Mobile Fundamentals Certification Appnexus Buy-side Fundamentals Certification S KILLS,ACTIVITIES & HOBBIES: Languages: English (Fluent), Hindi (Basic), Telugu (Fluent) Analytical Skills: R, Python, Predictive Analytics, Advanced Excel Technical Skills: Microsoft Office (Word, Excel, Powerpoint), SAP ERP Activities: X-Ops Club, Xseed Club Hobbies: Listening Music, Cooking, Watching movies. S TRENGTHS:  Quick learner  Good Analytical and Problem-Solving Skills.  Self-learning capability  Flexible and Result Oriented D IGITAL PRESENCE: LinkedIn: https://in.linkedin.com/in/saiswethachadalawada Facebook: facebook.com/swetha.chadalawada P ERSONAL DETAILS: Date of Birth:6th February, 1991 Place of Birth: Nellore, Andhra Pradesh, India. Father’s Name: Ch.Raghunath Mother’s Name: I.Rama Devi Languages Spoken: English, Telugu, Hindi Permanent Address: D.No-, Saraswathi Nagar, Near NTR Nagar, Nellore – 524001. D ECLARATION: I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above-mentioned particulars. DATE : PLACE: (CH.SAI SWETHA).