Swati Rawat

Swati Rawat Contact No:- Email ID:- Summary: Retail professional with over 5 years of experience in Buying & Merchandising for International as well as domestic brands. Have been instrumental in planning the strategy and growth of brand /sub brand/category by product selection, forecasts, budgeting, range planning, stock allocation & planning as well as pricing, multiples & markdown workings. Adaptable and a quick learner, a true team player, excels in fast paced, deadline driven environments. Key Strengths: Analytical & Critical thinking, technical skills and planning. Flexible & adaptable to new environment & challenges. Strong verbal and personal communication skills. Deadline driven & Result Oriented. Problem analysis, use of judgment and ability to solve problems efficiently. Work Experience (4th June 2012- Present): Current Organization: Arvind Lifestyle Brands Current Designation: Manager B&M Duration: 14th May 2014-present Job Profile: Business Planning- Responsible for the entire Menswear business for Gant from planning to execution stage, Responsible for Top line & Bottom line of the category. Working on Forecasting budgets given by Ops to achieve Sell- In plans (year wise and month wise), Managing Inventory, Buy plans (Domestic + Import), Markdowns and Margins. Range Planning and Selection/Assortment planning, Designing complete Option/assortment Plan (Channel Wise). Finalize the product-price Sales mix for each channel, OTB planning. Buying - Buying for GANT India from GANT AB SWEDEN, Consolidation of range and stories suitable for Indian Market, Selection & Procurement of range/styles from various sources (International+ Domestic) to achieve higher Gross Margins. Merchandising-Responsible for complete Merchandise Planning and Allocation – Channel Wise, Region wise, Store Wise at SKU/Option level, Regular (Weekly, Monthly, Quarterly) sales analysis to maintain required level of inventory across all profit center locations, monitoring sales across all the regions and devise promotions for Best Selling and Slow moving articles. Overlooking & guiding my team responsible for weekly replenishments & inventory management at store level. Marketing and Promotions- Coordinating with Marketing team for planning for promotions and Campaigns for effective sell thrus & increasing sales of slow movers, store wise focus on increasing UPT/ABV. Providing valuable inputs wherever necessary, Coordination- with various departments such as Supply Chain, OPS, IT, Accounts for timely delivery, Supplies, SKU creation in India etc. Closely linked with Training team for training and any sales support required to promote Fashion Category. Competition Mapping Follow fashion trends regularly, Competition analysis, mapping competitors range, product, pricing, promotions etc. on regular basis, to keep pace with the dynamic environment planning (category, qty & value working) as per historical data & current market trends. Previous Organizations: 1) GINI AND JONY Designation: Key Account Manger Duration: 9st October 2012- 31st April 2014. Job Profile: Working as a part of the Large Format Stores(MBO) department, managing chains like Lifestyle, Reliance & Pantaloons, managing for 120 counters Pan India Managing business worth 40 Cr annually, contributing 13% of overall Business. Develop seasonal assortments for assigned accounts using category, region, store, account, brand and marketplace knowledge. Ensure timely execution of order tracking, order input, retail release and launch information, order confirmation, cancellations, delivery information, stock status individual store wise, maintain optimum fill, payment collection. Understand account competitors and marketplace; utilize assessment, knowledge and a brand management focus to adjust and drive business plans through each account. Range Planning of the seasonal stock quantities & category assortment for each chain. Managing relations with each Chains (account) & working towards strengthening it. 2) Reliance Brands Limited Designation: Executive Management Trainee Duration: 4th June 2012- 8th October 2012 Job Profile: Working with retail store operations team, understanding all aspects of it like inventory management, Visual merchandising, customer handling, space management, cash management, security, refunds and analyzing the sales and performance thus giving positive feedback to improve variables like ATV, UPT, conversion rates etc. Intensively been a part of the VM team first at the flagship store of the brand Hamleys and then later helping in the set up of the new store at Infinity, Malad working alongside the VM team from London. Analyzing of best sellers reports to adjust layout, presentation and displays to suit market. Planning product ranges and stock plans with buying and merchandising teams. Created window displays as well as worked on the in-store display keeping in mind elements like providing space for separate brands, color scheming, accessibility for the customer, inducing elements of upselling, categorizing similar products and keeping items that can be cross sold side by side, price points, products on promotion, in house brands etc. Working in accordance of the theme and providing the same experience that the customer would get in our flagship store as well as any other store across the globe. Qualifications Professional: Masters of Fashion Management from National Institute of Fashion Technology, Jodhpur -) with an SGPA of 8.43 (aggregate). BCOM (Hons.) from Delhi University, -) with 73%. Others: Diploma in banking and finance from Indian Institute of Banking and Finance (IIBF) (2009). Internship Summer Internship (30 June 2011- 23 July 2011) WOODLAND:- Worked on the project titled ‘Mapping the Process Flow Of The Merchandising Department at Aero Club Woodland’, the project was conducted with the guidance of my industry mentor and the understanding of the work developed while working on the floor with qualified merchants. Graduation Project (9 January 2012- 30 April 2012) ARVIND LIFESTYLES BRANDS PVT. LTD: - Interned with ARROW in the merchandising department for duration of 4 months (9 January 2012 - 30 April 2012) learning the work process on floor and completed my Graduation Project titled-“Understanding the merchandising process at Arrow, Augmenting the business of Suits and Blazers for Arrow and creating a Launch plan for Suits and Blazers at Arrow for AW-12”. The project was conducted with the purpose to know the present position of ARROW in SnB market in comparison to it’s competitors , the areas which it can exploit be it in terms of prices, design, target audience, promotion etc. where it’s presence is not established yet and which holds a lot of potential, thus understanding the new and emerging trends and forecasting their adaptability and acceptability by the Indian customers and thereby suggesting measures which can help increase or augment the present business of the Suits and blazers department/category at ARROW. In addition to that created a - Launch plan for Suits and Blazers at Arrow for AW-12. The launch plan is made to assist the merchandising as well as the retail team for the launch of SnB during the next season i.e. AW-12. Working on the Road show, presenting the entire collection to the regional buyers and understanding their preferences, purchasing behavior and thus generating sales. Knowledge of Computer: Conversant with MS-Office, MS Excel, Power Point, Adobe Photoshop and Internet Applications. Knowledge of SAP Language known English & Hindi Interest and Achievements 2nd rank (NIFT, Jodhpur) in SEM 1, 2 and 3. 1st rank (2009) BCOM (Hons.) in the college. Ranked 54th all over India in Diploma in Banking and Finance from Indian Institute of Banking and Finance (IIBF). Active participant in Arts at school level and participated in various inter school competition and held many prizes for the same. Received inter college 1st prize for overall performance in BCom(H) from DU. Personal Details Father: Service at Veolia waters as Administrative Manager Sister: Team lead QA at JKT Brother: CA with Earth Infrastructure. Mother: Housewife