Swapna Thavidaboyna

I am a content-savvy UI/UX Designer with over eight years of experience shaping intuitive, user-centric digital experiences. My journey blends creativity, data-driven design thinking, and a deep passion for accessibility and inclusivity. With a foundation in both design and analytics, I specialize in crafting solutions that balance aesthetic appeal with functional clarity transforming complex processes into simple, engaging user interactions.

Throughout my career, I’ve collaborated across design, development, and data teams to deliver impactful design systems and AI-driven experiences that enhance user engagement and support business goals. My current role at Equdex Technologies involves designing AI-integrated user journeys that simplify onboarding and support flows for web platforms. By partnering closely with developers and analysts, I’ve helped shape conversational UI modules and scalable self-service systems, emphasizing automation and user empathy at every step.

Previously, at EmployabilityUK, I created high-quality presentation and brand materials that reinforced organizational identity while improving communication and user satisfaction. My tenure at Franklin Templeton as an Associate Business Analyst gave me a unique perspective on combining design strategy with data analysis. I contributed to the Legg Mason project, developing intuitive dashboards and optimizing SharePoint interfaces to meet global business standards. Earlier in my career, at Blueberry Digital Labs, I honed my visual design expertise by creating cohesive branding systems and marketing content that elevated client brands across platforms.

I hold a Master’s in Graphic Design from Coventry University (UK) and a B.Tech in Electronics and Communication Engineering from JNTU Hyderabad, which together empower me to merge artistic intuition with technical precision. My toolkit includes Figma, Adobe Creative Suite, Sketch, InVision, Miro, Notion, and analytical tools like SQL, Tableau, and Power BI.

Certified in UX Accessibility (Google), I am passionate about creating inclusive designs that cater to diverse users. I thrive in collaborative, fast-paced environments where innovation meets empathy, and I’m driven by the belief that great design is not just seen—it’s felt.

As I look ahead, I aim to continue shaping digital experiences that are not only beautiful and functional but also meaningful—helping brands build lasting connections with their users through thoughtful, data-informed design.