Svitlana Iakovlieva

Svitlana Iakovlieva Limassol, Cyprus Email:- Digital Marketing Manager / Content Writer / Copywriter Work Experience: 05.2017 - present: Marketing Executive at 120Advertising Development, research and execution of marketing strategies for direct clients, primarily FOREX entities. Acquiring traffic via Google Adwords, Facebook, Instagram and online websites and portals. Responsible for progress, media acquisition and successful campaign delivery by organising clear and on-time communication between various departments (IT, Creative, Content, Finance) and related outsourcing companies. Initiated successful user acquisition / marketing campaign for: IFM Trade; Trading Forex; Duties and acquired skills: PPC & Display Advertising, A/B testing, Market Research & Analysis, Social Network Advertising, Brand Identity, Budget Planning, Media Plan Development & Launch Strategy. Occasional blog posts for FX and Cryptocurrency clients. 04.2016 — 05.2017: Media Buying / Sales Manager at GOWIDE A solid and experienced online marketer with a proven track record in creating innovative media strategies for Android and iOS mobile applications through display, video and search ads on various models, including CPC, CPI, CPM, CPA. Managed Market Research efforts for Dolby Laboratories from concept to launch as well as launched and re-launched digital brands regionally and worldwide for clients such as: Fashtory, imSold, Phong Vân 3D, PhotoSquared, Narrate by Dolby Laboratories, VPN TRUE, VPN Unlimited by KeepSolid, JollyChic, Barcoo and Marktjagd by Offerista Group GmbH, LOVOO, William Hill, Betfred; Duties and acquired skills:  Online Web & In-App Advertising, CPA Network Campaigns, A/B Testing, Influencer Marketing, Agency Relationships, Market Research & Analysis, Social Network Advertising, Brand Identity, Budget Planning, Media Plan Development & Launch Strategy. Occasional blog posts for the company’s website and Social Media. Achievements: Undertaken and provided market research by working directly with app owners and developer studios, facilitated gameplay validation with specified target consumers, and competitive genre analysis to assist further development decisions. Developed complex Digital Media Framework and initiated various marketing strategies to ensure the precise targeting and engagement for maximum coverage to capture and then maintain lifetime value (LTV) user index. Established & managed the Global Digital Marketing Budget for select Western titles then worked closely with global brands and specific targeted territories to strategically determine the best utilization of the client’s budget to expedite revenue generation for the full lifecycle of their product(s). Worked with brand management & country specific marketing teams to satisfy and exceed prior agreed KPIs in order to ensure an increase of digital app(s) downloads across all key mobile platforms (iOS & Android). Coordinated across all global territories with colleagues and partners to monitor the local expenditure of the digital budget to ensure that all activity adheres and complies with the objective of securing and ultimately achieving digital revenue targets as established by the digital sales team. Coordinated with digital platforms where required to develop and execute online marketing promotions in order to drive conversion, as well as assist in the amplification of brand awareness and its impact to maximize revenue generation. Collaborated with internal and external partners and stakeholders to maximize conversions and marketing ROI through co-marketing and strategic partnerships alongside other promotional initiatives. Managed and coordinated the framework and processes with internal and external partners for the creation of Corporate Logos, Icons, Banners, Trailers and other visual assets. Led the brand development process for mobile apps to ensure absolute consistency amongst marketing assets and messaging alignment between the Marketing, PR, Community, Ecommerce and development teams. 09.2003 — 04.2016: private English & Russian teacher \ tutor at home and via Skype Duties and acquired skills: delivering grammar, phonetics, vocabulary to people of different ages, development of personal methods of teaching, preparation of assignments, exam preparation. Achievements: a number of my adult students have successfully passed IELTS and immigrated to English-speaking countries, i.e. Australia, the UK and the USA, while my younger students have shown significant improvement regarding their understanding of the English speech alongside with their written and oral language skills. References available upon request. 07.2014 - 06.2015: business owner, FetchCambodia / start-up (Phnom Penh, Cambodia) Duties and acquired skills: laying out business and marketing strategies, implementation of various sales and marketing techniques, building key customer relationships, corporate image building; communication with foreign suppliers, managing paperwork and accounting, conducting seminars. Achievements: Starting my own business from scratch (while already having a strong competitor on the market at the time) and being able to get the business to the point of not only having no financial liabilities, but also generating a healthy profit - all this should serve as a firm indication of my entrepreneurial and managerial skills and experience. Due to family circumstances and further relocation to Moscow, Russia a hard decision had been made to terminate the business. 05.2013 - 04.2014: business development manager and recruiter at K9 Cambodia (aka Kilo Niner) / start-up (Sihanoukville & Phnom Penh, Cambodia) Duties and acquired skills: defining long-term organizational strategic goals, building key customer relationships, identifying business opportunities, maintaining extensive knowledge of current market conditions, managing a team of 3 staff members, corporate image building; communication with foreign suppliers; Achievements: having identified and developed the company’s unique selling propositions and differentiators the company’s market position was improved and significant financial growth was achieved within the first year which resulted in the opening of the second branch in the capital city of Phnom Penh. The company is still in operation. 01.2013 –  04.2013: cash handling/accounting at Koh Rong Travel (Sihanoukville, Cambodia) Duties and acquired skills: implementation of operations associated with the acquisition and delivery of cash, to ensure the safety of all accepted values; banking operations, book keeping. 08.2012 - 12.2012: B2B, B2C course developer & business development manager at EIS / startup (Sihanoukville, Cambodia) Duties and acquired skills: conducting research, including market analysis, corporate structure, employee knowledge base and training deadlines; carrying out tests and surveys; implementation of various sales and marketing techniques (active and passive, face-to-face selling); corporate image building; establishing and maintaining contact with businesses in the HORECA sector; Achievements: due to a strong start, innovative product, solid reputation and proven marketing scheme the company was able to move its office downtown within the first 6 months and is still in operation. 05.2011 –  08.2011: translator \ interpreter at Global Ocean Link (Odessa, Ukraine). Duties and acquired skills: document translations, further handling of necessary documentation for organization of terrestrial, sea and air freight, negotiating with foreign partners / agents, performing interpretation at business meetings, possession of INCOTERMS, acquired knowledge of GTI. 11.2009 –  12.2010: translator at 'Universalnaya' insurance company (Odessa, Ukraine). Duties and acquired skills: document translation from Russian to Ukrainian and back, document translation for foreign customers (English-Ukrainian-English). 04.2008 –  06.2009: interpreter/ concierge at Mozart hotel (Odessa, Ukraine) –  part time. Duties and acquired skills: translation \ interpretation, increased level of spoken English and business correspondence, experience of simultaneous interpretation, acquired good communication skills in dealing with non-native customers. Education: 2005 –  2009: Odessa National Mechnikov University, faculty of Romanic & Germanic Philology, specialization: English language & Literature, BA, state sponsored education due to exceptional grades. 1998 –  2005: High school №1 (English language as primary subject)   Languages: Russian (native), Ukrainian (fluent), English (fluent) Other Skills: Computer skills: experienced Windows & Mac user, Microsoft Word/ Excel/ Photoshop/ CorelDraw , SmartCat Art: 'Kano' photo school graduate, 2003 (Odessa, Ukraine) Sport: Roller-skating (slalom), snowboarding, tae-bo, jogging, swimming, cycling Other: Dog handling, canine psychology Personal Qualities: Excellent communication skills, well-disciplined, honest, competent, stress-resistant, easy-going, well-mannered, leadership skills, experienced in text translations from Russian to English in different subjects (fiction, law, medicine, etc.), ability to type fast, easily trained. Extra Info: Being married to a British national allows me to be “on the ball”  with the latest slang terms, most relevant political and cultural news. The language we speak at home is (British) English; however, I often have to get involved in conversations with other family members from Northern Ireland and Scotland. CY Work Permit: Yes