Suyog Athavale

Suyog Athavale- - linkedin.com/in/suyog-surendra-athavale Summary I'm not just an email marketer; I'm a Google certified digital marketing professional, crafting strategies that drive results across multiple channels. With 8+ years of experience, I've helped diverse clients from e-commerce to SaaS achieve their goals via powerful email campaigns, targeted ads, engaging content, and organic reach. Passionate about conversions and loyalty, I'm an expert in crafting compelling marketing emails using tools like Salesforce CRM, Pardot, MailChimp, Brevo, Zoho Campaigns, ActiveCampaign, and GetResponse. My approach has ensured that we have 98+% email deliverability rates, 15 to 20% open rates and generating several qualified leads for my clients. But email is just a piece of the puzzle. I leverage my proven expertise in LinkedIn Marketing, Facebook Ads, Google Ads, SEO, SEM, and Content Marketing to create multifaceted campaigns that maximize ROI and brand awareness. I thrive in collaborative environments, partnering with clients to understand their needs and exceed expectations. Seeking exciting consultant roles and rewarding freelance projects. Ready to ignite your digital marketing engine? Let's connect! Experience Email Marketing Consultant The CEO Magazine Global Jan 2022 - Present (2 years 3 months) - I work closely with internal departments globally to create newsletters with engaging content and promotions using Salesforce CRM and Pardot - I was able to increase interaction with subscribers by 33 % and also maintained high percentage of subscribers to total mailable prospects - I am building automated email workflows to reduce time and efforts of my colleagues from other departments by 15% per month - Generate leads through email marketing for various events organised by the company throughout the year - Ensured 98%+ Email deliverability rates and less than 0.2% of unsubscribe rate - My other important role is to manage email deliverability, database hygiene, segmentation of prospects’ lists, automation and subscription management - Compliance with opt-in laws and regulations such as GDPR, COPPA, CAN-SPAM Digital Marketing Consultant Self Employed Jan 2018 - Present (6 years 3 months) I work closely with businesses and companies from various fields and industries like e-commerce website, real estate, furnishing, interior design, IT/software products company and SaaS company to provide various Digital Marketing services Suyog Athavale - page 1 - Working with edtech startup to generate leads through Email Marketing and achieved 40% increase in lead generation - Worked with a Software development company to generate leads from organic social media content, Google Ads and LinkedIn Marketing. Increased number of leads by 40% in the span of 8 months - Worked with an interior designer firm for lead generation through Facebook Ads and Google Ads. Achieved a 25% increase in lead generation - Worked with real estate firms to sell apartments in Tier-1 cities in India. My PPC campaigns resulted in 15 to 30% increase in lead generation - Working with an e-commerce startup to help them start from scratch to build their online presence and drive sales Website and Digital Marketing Manager Ansoft Jan 2017 - Dec 2021 (5 years) - Responsible for email marketing (preparing and/or finalizing email drafts, sending them to targeted audience) - Managed Google Ads, Facebook Ads and LinkedIn Ads for clients for budgets exceeding INR 30 lakh per month - My strategies resulted in 20 to 150% increase in website traffic, 15 to 75% increase in lead generation for my clients - Responsible for social media management (content planning, publishing, handling engagement on social media platforms) - Website administration in WordPress platform - Managed team of 5 to 8 people that included SEO specialist, content writer and other Digital Marketing professionals for 3.5 years Business Consultant Suyog Consultuncy Jan 2012 - Mar 2016 (4 years 3 months) Started my own enterprise with work related to planning, project management and public relations Planning Engineer Bharat Heavy Electricals Limited Nov 2008 - Aug 2011 (2 years 10 months) - Was in Planning and Project Management at the project sites in Maharashtra and Gujarat - My work included preparing progress reports, customer relations, following up with other stakeholders, communicating with customers and sub-contractors - I also had to look after administrative aspects at the site office like documentation, email communications etc. Education COEP Technological University Bachelor of Technology - BTech, Electrical Engineering Jul 2004 - May 2008 Suyog Athavale - page 2 Laxmanrao Apte Junior College Higher Secondary, Science Jul 2002 - May 2004 Licenses & Certifications Google Ads Search Certification - Skillshop Issued Mar 2024 - Expires Mar- Attract and Engage Customers with Digital Marketing - Google BL6G6X6G2ZRT Foundations of Digital Marketing and E-commerce - Google ZTD269SYXPFB From Likes to Leads: Interact with Customers Online - Google ER4BZLA5AF7N Think Outside the Inbox: Email Marketing - Google EEA4Y3C3R8QY Google Ads Video Certification - Skillshop Issued Mar 2024 - Expires Mar- Skills Bulk Mailing • Lead Management • Teamwork • Strategic Thinking • Media Strategy • Social Media Strategy • Social Media Optimization (SMO) • Client Coordination • Client Relations • Account Management Suyog Athavale - page 3