Sushant Pathak

SUSHANT PATHAK Brand Management & Marketing Communication Professional ACADEMIC CREDENTIALS MARKETING CERTIFICATIONS:    Certificate in Brand & Product Management from IE Business School (2016) Specialization in Social Media Marketing from Northwestern University (2016) Specialization in Digital Marketing from University of Illinois at Urbana (2015) MBA (Marketing): IBS Bangalore in 2010 completed Securing CGPA of 7.01 WORK EXERIENCE: ITC LIMITED—HOTELS DIVISION (May 2010 till Date)  ABOUT ME Marketing professional with 9 years of experience in Marketing Strategy, Advertising, media planning & marketing services    KEY SKILLS : BRAND MANAGEMENT   INTEGRATED MARKETING COMMUNICATION MEDIA BUYING AND MEDIA PLANNING—PRINT/DIGITAL/ OUTDOOR  BUDGETING EVENT PLANNING  GOOGLE ANALYTICS Large residence Sales -Negotiated highest number of sales contract for large residence segment in first 6 months of employment  SOCIAL MEDIA MARKETING plans, measure brands performance & marketing research Digital Marketing : Display marketing, Search engine optimisation (On page/off page), Social media Marketing, Google analytics & Email marketing Brand Management: Define brand persona, tonality and maintain consistency across all consumer touch-points. Monitor brand health, Implementation of brand standards, Pricing strategy (Competition Mapping and segment specific pricing) Budgeting: Creating annual marketing budgets and setting KPI’s to measure return on investments Media Planning & Buying: Creating media plans for India, US and UK markets (Print & Digital) Vendor management: Managing Advertising agencies, Media Buying houses, Design houses and Printers. Negotiations & Contracting with vendors and set-up rate matrix Events & Trade Shows: Planning and activation of trade shows across India, Europe and South East Asia. Managing implementation of brand standards in events and gauging efficacy of communication through consumer response and feedback BOSE CORPORATION (April 2007 to March 2008) SEARCH MARKETING DISPLAY MARKETING Strategic Marketing Planning: Develop 360 degree marketing Product demonstrations - Rated and acknowledged for best product presentations