Susana Fernández

Susana Fernández Strategic Marketer & Business Development Experience Entrepreneurship CMO / Co-Founder - Alsana Consultancy (MX-US) 2023 - Present Strategize and implement organizational development initiatives, focusing on optimizing business consulting services. Design and execute market penetration plans through digital marketing strategies, driving client growth and retention. About Me I am a seasoned Business Development and Marketing expert with over 5 years of experience. My expertise lies in leading diverse teams, driving innovative projects, and optimizing processes for strategic growth. I excel in networking, account management, and delivering impactful results for lead generation. Education UANL International Business 2014 - 2018 Languages Spanish Native English C1/C2 French B1 University Degree CIDEB - IB Program 2014 - 2018 Diploma Obtained Skills Market Research Process Improvement Strategic Planning Business Development Team Management Events -19th World Summit of Nobel Peace Laureates 2024 (Mexico, Digital Marketing, Volunteer Coordinator) -Annual General Meeting - GAAPP 2024 (Chile, Social Media) -Encuentro mundial de valores 2023, 2022, 2018, 2017 (Mexico, Staff) -World's largest lesson 2019 (India, Moderator), 2018 (Bahrain, Speaker) -AIESEC International Congress 2019 (India, Country Representative) -Youthful Festival 2018 (Bahrain, Country Representative) -AIESEC Americas Congress 2018 (Mexico, Attendee) -INC Monterrey 2017, 2018 (Mexico, Staff, MC) -Diseña el cambio 2017 (Mexico, Staff) -CUBES FACPYA 2014 (Mexico, Staff) Contact-- Monterrey, Nuevo León, México Co-Founder - Cremisú (MX) 2023 - Present Launched a brand offering artisanal skin care and hygiene products, ensuring 100% natural, plant-based ingredients. Clients Digital Marketing/Volunteers - 19th Summit of Nobel Peace Laureates 2024 Spearheaded the storytelling strategy and content creation for the summit’s digital marketing campaigns, enhancing audience engagement across global platforms. Designed and implemented a comprehensive inbound marketing strategy to promote the event, optimizing multi-channel outreach and participant acquisition. Recruited, trained, and managed over 100 volunteers, ensuring efficient team operations and support throughout the summit. Programs and HR Coordinator - EZER ABP (MX) 2024 Developed and launched three volunteer programs aligning with organizational goals and community needs. Initiated and managed collaborative projects with various organizations. Conducted grant research and prepared applications to secure funding for new and ongoing initiatives. Forged and maintained strategic partnerships with NGOs, universities, and government bodies, Organized and represented the organization at NGO and university fairs, increasing program visibility and engagement. Marketing Strategy - Global Allergy & Airways Platform (Global) 2023 - 2024 Developed and manage social media and digital marketing strategies across multiple platforms, leading to increased lead nurturing and a global audience reach. Managed cross-channel organic and paid campaigns. Developed the Social Media Incubator Program (organizational development and marketing consultations for Member Organizaitons). Corporate Experience B2C Marketing Strategy - Careers at Virtual Staffing (US, MX, PH) 2022 -2023 Enhanced B2C marketing and sales efficiency by auditing processes and eliminating bottlenecks. Boosted social media followers by 12% monthly through targeted customer profiling. Organized global events and webinars, driving lead generation with a 38% email open rate and 55% conversion rate. Managed targeted ad campaigns with an average of 2000 leads per ad and created a Latin American partner contact database. Formulated influencer collaboration guidelines to standardize and optimize brand partnerships. Business Planning Specialist - Denso (MX) 2021 -2022 Delivered financial modeling and strategic forecasts, driving informed executive decisions. Aligned financial projections and budgets with corporate goals, ensuring international fiscal responsibility. Produced monthly sales and financial reports, and managed a key product line and factory operations for optimized productivity. Fundraising Specialist - UNICEF (MX) 2021 Led fundraising initiatives, reaching funding goals with a 95% target achievement in Q2 2021. Business Associate - Baker Tilly (OM) 2019 -2020 Developed COVID-19 response plans, boosting customer retention and satisfaction. Managed document control and upheld service excellence. Implemented a project organization system for better efficiency. Supported compliance and document review for client audits. AIESEC (MX, OM, SK) 2017 -2020 Led university partnership campaigns, boosting lead generation by 18%. Fostered community development through collaborative agreements. Delivered trainings and operational sessions at national and international volunteer conferences. Innovated lead generation with customer personas for better segmentation.