Susan Taljaard

Susan Taljaard Digital Media Specialist Skilled Digital Media Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 10 years of marketing experience to take on any dynamic new role at your company. Contact Work History Address Noordheuwel, Gauteng, 1739 - Operations Manager - Sales Manager Phone- E-mail-WWW http://goo.gl/HeUeUx Skills Advertising Digital Marketing strategy Media Planning Microsoft Office Organizational skills Social Media Strategy Media101, Bryanston, GP • Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands. • Strengthened performance metrics tracking and analysis to enhance tactical and strategic company plans. • Devised, deployed and monitored processes to boost long-term business success and increase profit levels 200%. • Implemented policies and standard operating procedures for continuous improvement. • Evaluated suppliers to assess quality, timeliness and compliance of deliveries, maintain tight cost controls and maximize business operational efficiency. • Increased profit margin 200% by successfully negotiating lower supply costs with vendors and supplies. • Oversaw day-to-day operations, including supervising junior staff members. • Boosted team performance with enhanced employee evaluation processes. • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings. Media101, Bryanston, GP • Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base. • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals. • Coached employees in successful selling methods and encouraged cross-selling to drive revenue. • Collaborated with internal teams and suppliers to • • • • • • • • • • • - evaluate costs against expected market price points and set structures to achieve profit targets. Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies. Improved sales processes to streamline customer acquisition and on-boarding strategies. Held weekly meetings with Account Managers s to identify techniques to overcome sales obstacles. Increased revenue by 150% by working closely with 4 key vendors. Reorganized and optimized leads management by implementing Hubspot CRM solution. Developed strategic relationships with key suppliers and clients to foster profitable business initiatives. Conducted research to target, engage and partner with suppliers, negotiating beneficial, cost-saving deals. Collaborated with purchasing department to reconcile vendor invoices and facilitate payments. Supervised accounting department operations and team of up to 3 employees. Managed and responded to all correspondence and inquiries from customers and vendors. Tracked financial progress by creating quarterly and yearly balance sheets. Senior Account Manager Media101, Bryanston, GP • Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration. • Masterminded highly successful digital strategies for various platforms to attract customer engagement. • Worked with customers to develop strategic business and account plans. • Prepared client budgets by reviewing all client billing and managing monthly invoices. • Collaborated with MD to determine company goals and translate goals to individual clients needs. • Developed deep knowledge of customer businesses and relationship to company objectives. • Mentored junior account management professionals to develop skills and increase company revenue. • Met or exceeded sales goals for 15 accounts by bringing in over 8 new accounts and upselling deals to existing clients. • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets. • Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base. • Handled all customer relations issues pleasantly, enabling quick resolution and client satisfaction- Digital Head - DStv Multichoice - Digital Media Strategist (Head of MTN Team) Mindshare South Africa, Sunninghill, GP • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments. • Collaborated with network executives to define and propel organization's mission and vision. • Monitored social media and online sources for industry trends. • Led Digital Strategy team in delivery of Strategies and implementation of media executions. • Developed team communications and information for weekly meetings. • Approved all Strategies and Media Plans in preparatory to Client's exposure. • Attended all Client Meetings and briefed teams on executions. • Utilizing a range of techniques including paid search, SEO and PPC to increase Client's performance. • Review new technologies and keep the company on the forefront of development in Digital marketing. • Building and maintaining client relationships. • Responsible for planning and budgetary control of all Digital marketing and Always on Channels. • Creating high performance Always on Strategies that met Client targets. • Monitoring and Optimizing conversion rates by recommending improvements to media and website. Mindshare South Africa, Sunninghill, GP • Worked with MTN Client to understand needs and provide paid Digital Media service. • Led Digital Media team in delivery of Brand Strategy project, resulting in Brand Love campaign. • Monitored social media and online sources for industry trends. • Resolved Digital Sales problems, improved operations and provided exceptional client support. • Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications. • Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research. • Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately. • Evaluated employee skills and knowledge regularly, providing hands-on training and mentoring to individuals with lagging skills. • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns. • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations. • Coordinated innovative strategies to accomplish objectives and boost long-term profitability. • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns. • Successfully planned & implemented the First Lead Generation campaign on Facebook for MTN Shop- Digital StrategyImplementation Planner /Senior Buyer OMG Digital South Africa, Sunninghill, GP • Negotiated policies and contracts with vendors to achieve optimal pricing and consistent availability. • Reviewed proposals, qualified vendors and recommended optimal suppliers. • Oversaw and streamlined daily operations of purchasing department to maximize productivity and revenue. • Documented purchasing information in Promise to maintain detailed and accurate records. • Performed extensive vendor and supplier research to identify cost-effective options and product availability. • Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins. • Instituted advanced level of data reporting using Sysomos to develop purchasing strategies and identify buying trends. • Handled client-facing business opportunities, developing media content plans for third parties. • Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts. • Planned and acquired media for multiple digital channels, including Social and 3rd party websites. • Produced and submitted weekly reports outlining progress against KPI objectives. • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages. • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments. • Monitored social media and online sources for industry trends. • Maintained excellent attendance record, consistently arriving to work on time. • Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research. • Crafted media plans based on performance and negotiated optimal discounts and placements. Client Portfolio: Adcock Ingram, Beiersdorf (Nivea), Canon SA, Chicken Licken, Chanel Cosmetics, Citroën, Elizabeth Arden SA, FoodCorp, Hilton hotels, Hewlett Packard, Intel, Mango Airlines, McDonalds, Mercedes Benz, Mitsubishi SA, Nissan SA, Peugeot, Simba, Spar, Standard Bank, SterKinekor, Tiger Brands, Visa, Virgin Atlantic, Vodacom, Wrigley- Media Executive Ads24 (media24 A Division Of Naspers), Rivonia, GP • Key Accounts: Pick & Pay, Reckitt Benckiser, Liberty Life • National sales, marketing and representation of Media24's Community (86), Sundays (5) and Daily (8) • • • • • • • - newspapers by Ads24 to national clients and advertising agencies Identifying new turnover opportunities Achieve and exceed national turnover targets Establishing the Media24 newspapers represented by Ads24 as influential media opportunities Develop and build business relationships with advertisers Setting up and implementing strategies to maximize advertising turnover Developing innovative sales packages Used consultative sales techniques to pinpoint customers' advertising needs and close on shortterm and long-term sales contracts. Helped customers in determining design and layout of sold and spec ads. Consistently hit and exceeded sales goals by 110%. Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts. Made outbound calls to existing customers to up sell advertising packages. Organized company files and created support system to decrease workload and increase productivity of account managers. Media Coordinator Ads24 (media24 A Division Of Naspers), Rivonia, GP • Booking of advertising space in 9 Daily Newspapers and 90 Community Newspapers • Provided pricing information to customers regarding specific products. • Assisted customers with prompt and polite support in-person and via telephone. • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends. • Functioned as backup in areas of sales, support, and services. • Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads placements. • Organized company files and created support system to decrease workload and increase productivity of account managers. • Sent clients estimates of costs for advertising products or services and followed up within 8 hours by phone call or email. - Client Service Coordinator - Admin Supervisor and PA to Manager - Admin Supervisor & PA to Manager RTT (stationed At Tarus Client), Wynberg, GP • Developed documentation and logs of implemented solutions and generated and submitted weekly reports. • Completed and filed financial documentation for accounting purposes. • Researched issues and took appropriate action to achieve speedy resolution. • Organized paperwork such as POD's and reports for sales and deliveries. RTT, Fordsburg, GP • Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately. • Trained new staff on job duties, company policies and safety procedures for rapid on boarding. • Conducted inventory audits with 100% accuracy following company procedures. • Led warehouse improvement initiatives to advance operational efficiencies and increase revenue. • Kept all documentation and records accurate and up-to-date with latest data to prevent errors in processing or delivery. • Oversaw warehouse staff and maintained efficiency in fast-paced environment. • Responded to emails and other correspondence to facilitate communication and enhance business processes. • Maintained office supplies inventory by checking stock and ordering new supplies as needed. Safeco CC, Newlands, GP • Established efficient workflow processes, monitored daily productivity and implemented modifications to improve overall effectiveness of personnel and activities. • Oversaw office inventory activities, including ordering and requisitions, stocking and shipment receiving. • Integrated logistic systems into company processes to improve operations and manage work orders and price changes. . • Interacted with customers professionally by phone, email or in-person to provide information and directed to desired staff members. • Completed weekly payroll for 12 employees. • Kept physical files and digitized records organized for easy updating and retrieval by authorized team members. • Produced accurate office files, updated spreadsheets and crafted presentations to support executives and boost team efficiency. Education- Social Media Management : Digital Marketing Get Smarter Via UCT - Cape Town - Correspondence - International Dipoloma in Photography : Photography Photography Institute - Online - Media Management: Marketing - High School Diploma AAA School Of Advertising - Randburg Hoërskool Die Burger - Whiteridge Hobbies I am a sociable, creative bookworm, that loves photography, baking and sewing. I like to take old things and DIY tasks and create something new and beautiful. I have an online shopping addiction (that has been controlled during Covid 19). I have completed my first half marathon in 2020 and training for my first full marathon in November. I have a serious love of donuts and coffee.