SUSAN MGBA
- Email:-Linkedin URL: https://linkedin.com/in/susanmgba
PROFESSIONAL SUMMARY
Results-oriented Lead Generation Specialist and Sales Representatives with over 2 years of
experience in driving business growth through effective lead generation and sales strategies. Proven
ability to consistently generate high-quality leads, achieving over 500 leads weekly and 20%
conversion rate. Skilled in conducting market research to identify target industries and potential
clients, resulting in a 15% increase in outreach effectiveness. Adept at utilizing CRM tools
(apollo.io,Hubspot, etc) to track leads and optimize sales processes. Strong communicator with a
talent for building relationships and collaborating with teams to exceed sales targets and foster a
positive brand image.Passionate about leveraging data- driven insights to enhance sales strategies
and deliver exceptional customer experiences. Known for exceptional negotiation and interpersonal
skills and passionate about contributing to team success.
WORK EXPERIENCE
LEAD GENERATION SPECIALIST (REMOTE)
OCT 2024 - Present
{PF Publications UK}
● Research and identify potential customers that align with PF Publications target audience
● Develop and execute comprehensive lead generation strategies that align with PF
Publications target audience, consistently generating over 500 leads weekly and achieving a
20% conversion rate.
● Conduct market research to identify potential clients and target industries resulting in a 15%
increase in outreach effectiveness
● Craft compelling cold email campaigns to reach potential clients.
● Track performance metrics (open rates,response rates) and adjust strategies accordingly
● Utilize tools(Apollo.io, hubspot) to track, manage leads and various platforms (Linkedin,and
industry database
LEAD GENERATION SPECIALIST AND SALES (HYBRID)
{HouseRock}
FEB 2023 - JULY 2024
● Identified and targeted potential customers through various means such as cold
calling,networking and lead generation.
● Generated over 4000 leads for HouseRock which increased my teams sales by 30%
● Communicated virtually and managed customers request and modifications through google
apps such as (google drive,google meet,Calendly,Google form etc)
● As a sales person, i regularly communicated with clients to understand their need,addresses
issues and ensure satisfaction which lead to repeat business and referrals
● My goal is to expand the customer base by presenting products or services that meet the
needs of new clients
SKILLS
EMAIL AND CALENDAR MANAGEMENT
● Successfully managed 500+ email daily
● Ensuring timely responses and seamless calendar coordination.
DATA ENTRY AND RECORD-KEEPING
● Ensuring data integrity and confidentiality
● Accurately entered and maintained sensitive data
SCHEDULING AND TRAVEL PLANNING
● Coordinated complex travel itineraries, meetings, and events
● .Ensuring precision and attention to detail
TIME MANAGEMENT
● Proven record of accomplishment of prioritizing tasks.
● Meeting deadlines, and thriving in fast-paced environments.
EFFECTIVE COMMUNICATION
● Collaborated with diverse stakeholders.
● Providing clear and concise information to ensure seamless project execution.
COLD EMAIL EXPERT
● Track performance metrics (open rates, response rates, conversions) and adjust strategies
accordingly.
● Craft compelling and personalized cold email campaigns to reach potential clients.
● Segment and manage email lists for target outreach.
● Optimize email subject line,content, call-to-action to improve open and conversion rate.
TECHNICAL PROFICIENCY
● Skilled in Microsoft Office (Word, Excel, PowerPoint, and Outlook)
● Project management tools (Asana,Clickup,Trello,Monday.com)
● Lead generation tools (Apollo.io,Clay,etc)
EDUCATION
Bachelor of Arts: Theatre Arts and media
University of Port harcourt , Choba - Rivers State
CERTIFICATION
DIGITAL WITCH
ALX PROGRAM (ALX AFRICA)
