SUSAN KAREMA
DIGITAL MARKETING SPECIALIST
Nairobi, Kenya |-| www.linkedIn.com/in/susan-karema
I specialize in crafting compelling brand narratives that resonate with the intended target audience. My
approach involves authentic storytelling, strategic brand building, and targeted lead generation. By tailoring
digital marketing efforts to the right audience, i ensure that brand identity aligns seamlessly with the brand
story.
AREA OF EXPERTISE
Copywriting
Content Marketing
SEO
Social Media Marketing
Brand Building
Paid Ads
KEY ACHIEVEMENTS
Market Expansion. Identified a new way of targeting Meta Ads for the Partner Group that helped our ads
reach Kenyans in the diaspora as well as foreign investors who had interest in real estate in Kenya. This
efforts increased our revenue by over $30,000 in 6 months.
Revenue Growth. Created a new revenue stream through marketing for InterIntel technologies which
involved training interested candidates in reselling bulk SMS this boosted revenue by 10% from bulk SMS.
PROFESSIONAL EXPERIENCE
Digital Marketing Specialist, Premier Analytics
Jan 2024 - Present
Aligned the brand's narrative with its identity to resonate with the target audience effectively.
Set up essential digital marketing foundations such as SEO, Content Marketing, Social Media
Marketing, and Paid Ads.
Developed and executed a comprehensive digital marketing plan focused on enhancing the brand's
online visibility and increasing revenue by 20% by year-end.
Digital Marketing Specialist, The Partner Group
Jan 2023 - Jan 2024
Set up the digital marketing basics for the brand including brand building, content marketing, SEO
and Social Media Marketing.
Increased overall marketing ROI by 25% in one year through social media marketing, SEO, content
marketing and successful customer segmentation.
Increased sales by 30% through targeted Meta ads campaigns, lead nurturing and lead generation.
Digital Marketing Executive, InterIntel Technologies
March 2021 - Jan 2023
Established a fresh revenue stream for InterIntel Technologies by providing training to potential
resellers of bulk SMS, resulting in a 10% increase in bulk SMS revenue.
Formulated a content strategy and implemented brand awareness campaigns for new products,
resulting in capturing a 15% market share upon launch.
Enhanced social media engagement by 40% from 2021 to 2022, generating over 50,000
impressions monthly through tailored content.
Merchandiser, RAA Limited
April 2020 - February 2021
Increased sales in my assigned outlets by 30% from 2020 to 2021.
Enhanced operational efficiency by improving communication workflows among various
departments in sales and distribution.
Minimized losses and stock wastage by 30% across all my designated outlets.
EDUCATION
Bachelor of Business Information Technology
Aug 2015 - Dec 2018
Jomo Kenyatta University of Agriculture and Technology.
Relevant coursework in Business Information Technology.
ADDITIONAL INFORMATION
Languages: English, Kiswahili, Kikuyu.
Certifications
1. HubSpot Digital Advertising.
2. HubSpot Social Media Marketing.
3. HubSpot Content Marketing.
4. Simplilearn Introduction to Project Management.
5. Linkedln Learning Learning to write for the Web.
6. LinkedIn Learning Writing Headlines.
7. LinkedIn Learning Learning to write a marketing copy.
8. LinkedIn Learning Digital Marketing Foundations.
9. LinkedIn Learning Writing a compelling blog post.
10. LinkedIn Learning SEO Foundations.
11. LinkedIn Learning Google Analytics (GA4) Essential training.
12. Google Hustle Academy Business Bootcamp.
Awards/Activities: Employee of the Month InterIntel Technologies September 2021, Employee of
the Month RAA Limited January 2021.
