EFE KEVWE SUSAN
📍 Delta, Sapele, 333108 | 📧-,-| 📞-
Copywriter | Content Strategist | Finance, Education & Healthcare Niche
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PROFESSIONAL SUMMARY
Creative and results-oriented Copywriter & Content Strategist with 3+ years of experience delivering high-converting content for finance professionals, online course creators, and healthcare brands. Skilled in translating complex topics into engaging, persuasive messages that drive leads, boost engagement, and increase conversions. Adept at SEO, sales funnels, and targeted content strategies that align with business goals. Proven ability to adapt to diverse industries while maintaining consistent quality and measurable results.
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CORE COMPETENCIES
Copywriting & Content Creation: Blogs, Email Campaigns, Sales Pages, Website Copy, Social Media Ads
Industry Expertise: Finance, Online Course Marketing, Healthcare Services
SEO & Digital Marketing: Keyword Research, SEO Strategy, Lead Generation, Landing Pages
Tools & Platforms: WordPress, Google Workspace, Microsoft Office, Ahrefs, SEMrush
Market Research & Strategy: Audience Targeting, Competitive Analysis, Conversion Optimization
Collaboration & Communication: Client Relations, Campaign Management, Deadline-Driven Delivery
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PROFESSIONAL EXPERIENCE
Devdoot | Remote
Copywriter & Content Strategist | Jan 2025 – Present
Developed persuasive brand copy and service descriptions for Devdoot, an on-demand healthcare platform.
Wrote SEO-optimized web content promoting emergency medical services, long-term care, mental health support, and medical equipment rentals.
Translated complex healthcare offerings into user-friendly, trust-building messaging.
Collaborated with product and design teams to ensure consistent tone and brand voice.
Key Achievement: Produced high-impact website content that strengthened Devdoot’s online presence and positioned it as a leader in accessible, on-demand healthcare.
Werkberry | Remote
Copywriter | Aug 2022 – Dec 2024
Created high-converting content for finance brands, increasing lead generation by 25% and conversions by 15%.
Produced SEO-driven blogs, email sequences, and social media content, leading to a 30% boost in website traffic.
Led a content strategy overhaul, improving user engagement by 20%.
Key Achievement: Spearheaded a marketing campaign that significantly boosted brand visibility.
Kakadu Plum | Remote
Copywriter | Nov 2022 – Dec 2023
Developed persuasive sales pages, email sequences, and course marketing content.
Increased course sign-ups by 40% and registrations by 35% through sales funnel optimization.
Built strong client relationships, increasing repeat business by 50%.
Key Achievement: Designed a conversion-focused content framework used across multiple campaigns.
Kagban | Remote
Copywriter | Apr 2020 – Feb 2021
Produced marketing materials for financial services, including brochures, ads, and social media posts.
Conducted market research and audience analysis to improve targeting.
Key Achievement: Contributed to a campaign that boosted client acquisition by 10%.
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EDUCATION
Bachelor of Arts in Fine and Applied Arts
Delta State University | 2005
