Susan

SUSAN LANGMANN B2B WRITER / STRATEGIST ABOUT PROFESSIONAL SKILLS Writer Editor Storyteller Strategist Content marketing/planning Web content development Copywriting Project management Measurement Market research PERSONAL SKILLS Creative spirit Reliable and professional Organized Time management Team player Fast learner Motivated Cross-cultural CONTACT P: - E:-W: sl.digital I help companies leverage the power of content marketing to connect to their audience and to create a tribe through their unique story. Today, audiences want to connect with a brand before buying. Good content linked to the sales cycle drives business results. Every company has a unique story; my job is to help them tell it through wonderful content. WORK EXPERIENCE FOUNDER / B2B FREELANCE WRITER & STRATEGIST sl.digital Founded sl.digital / content marketing writing services company Provides suite of written content marketing services & strategy to B2B brands in France. ADVERTISING & MEDIA RELATIONS MANAGER EMEA IBM CORPORATION - PARIS FRANCE Brainstormed and pitched ad / media campaigns to upper management Responsible development and roll-out of campaigns in EMEA Wrote and edited media and brand copy Managed budgets, agencies and ROI Spearheaded brand guidelines and legal review CONTENT MANAGER EMEA TEXAS INSTRUMENTS - NICE FRANCE Created and managed five multilingual customer / employee magazines Set editorial direction, wrote and edited content Managed layout, translation, production and distribution Collaboration with product groups, agencies and country teams Managed production budgets and staffing MARKET RESEARCH KNIGHT-RIDDER CORPORATION - WICHITA USA SOCIAL LinkedIn: susanlangmann Worked with clients to define market research requirements Wrote, tested and managed surveys Analyzed and presented research to clients Wrote research reports EDUCATION + MBA & BACHELOR DEGREE IN MARKETING - WICHITA STATE UNIVERSITIY - USA UDACITY DIGITAL MARKETING NANODEGREE CONTENT MARKETING INSTITUTE - CONTENT MARKETING STRATEGY COURSE