Surbhi Bhadauria
Phone: -
Email:-Location: Noida, India
LinkedIn: www.linkedin.com/in/surbhibhadauria/
Profile Summary
Marketing professional with 12+ years of total experience. Proven experience in ranking
websites on the top of SERP. Founded HindiPath.com, a Hindi language content website, in
2017, which received around 5M clicks in the last 12 months.
Achievements
● Founded HindiPath.com in 2017 and exponentially grew its traffic.
● Established the marketing department at SubcoDevs, Inc from scratch. Now, there is a
team and processes to generate more leads.
● At 360Hoardings, a SubcoDevs product, brought revenue from 0 to USD 1500 per month
with the help of SEO and ads. It is gradually growing.
● At Budai Media, we started getting leads outside UpWork with the help of marketing
activities.
● While working with Textmimedia, the traffic of DuePet.com increased by around 18x
within 8 months.
● Drove AstroSage.com to become the world’s largest astrology website.
● Established marketing processes and strategies for the AstroSage Kundli app since its
inception. The app has more than 4M installs right now on Google Play Store.
● In 2013, contributed to the launch of AstroSage TV YouTube channel and managed it
independently for 4 years. The channel has 1.48M subscribers right now.
Work Experience Summary
Over the years, worked in many domains and majorly gained experience in astrology, digital
marketing, retention marketing, SaaS, spirituality, Yoga, nutrition, diabetes, B2B e-commerce,
cloud telephony, adult products, e-commerce, health, fashion, matrimony, finance, and news.
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12+ years of total experience
10 years experience in team leading
Practicing growth hacking for 9 years
8+ years experience as an independent content and SEO professional
8+ years experience as an entrepreneur
5 years experience in the astrology domain
7 years experience as a YouTube channel manager
3 years experience as Communications Manager
3 years experience as Content Partnership Manager
Bilingual (English and Hindi): Wrote content, did anchoring, etc in both languages
4 years localization experience in 9 languages
Work Experience Details
January 2022 to Present
Company Name: SubcoDevs, Inc
About Company: Software Development Company
Company Location(s): India (Noida), Canada (Vancouver), US (Delaware)
Position: Marketing Head (Contract)
Core Responsibilities:
● Establishing marketing team and processes.
● Ensuring the right design and content on the website.
● Providing better case studies to the sales team.
● Strategizing to get more leads.
Additional Responsibilities: Also, taking care of their new start-up 360Hoardings, which is an
online marketplace of hoardings in India. Directly working with the founder to establish teams
and processes. Brought the revenue from 0 to USD 1500 per month with the help of SEO and
ads.
April 2022 to May 2023
Company Name: Budai Media
About Company: Retention Marketing Agency for eCommerce Businesses
Company Location(s): Hungary (Budapest), USA (New York)
Positions:
● Apr 2023 to May 2023: SEO Consultant
● Apr 2022 to Apr 2023: Content Marketing Manager | Content Coach | Head of Content
(Contract)
Core Responsibilities:
As SEO Consultant,
Mostly providing SEO blogs and consulting for website traffic growth.
As Content Marketing Manager,
● Creating and managing content for social media, podcasts, YouTube channel, and
newsletters. Constantly improving strategies for better SMO and SMM results, and
bringing down the users in our content lifecycle funnel.
● Managing the content team consisting of copywriters, graphic designers, a video editor,
and email marketing experts.
● Managing podcast “The Ecom Show” along with the host and founder Daniel Budai.
Ensuring the right A/V editing, copy, and thumbnail design; and publishing it through
Acast.
● Managing the YouTube channel “Daniel Budai • Ecommerce Email Marketing” along
with the host and founder Daniel Budai. Ensuring the right video editing, SEO title and
description, and catchy thumbnails. Constantly revising strategy and improving the
quality for better growth.
● Finding comarketing opportunities with partner companies.
● Voluntarily contributing to sales activities to increase the number of leads.
August 2021 to March 2022
Company Name: Textmimedia
About Company: Digital Marketing, and Web and App Development Agency
Company Location(s): UK (Manchester)
Position: SEO and Content Specialist
Core Responsibilities:
● Ensured good quality content for client projects.
● Ensured constant growth of the client websites with the help of SEO and ASO.
August 2016 to July 2021
Founded “The Thaluas Agency”, a boutique digital marketing agency. The agency doesn’t
exist anymore because the pandemic hampered the cash flow.
Co-founded “HindiPath.com”, a generic content website for Hindi-speaking people. The
website has around 300,000 pageviews per month, and the traffic has grown about 5x in the last
12 months (as on Aug 2022).
April 2018 to May 2018
Company Name: TheSqua.re Serviced Apartments
About Company: Serviced Apartments Provider (Worldwide)
Company Location(s): UK (London), India (Delhi)
Position: SEO Manager (Full-time)
Core Responsibilities:
● Ensured website’s growth in SERP.
● Ensured good quality content on the website and apartments’ listings.
● Managed work for better reach with teams in New Delhi as well as the London branch.
August 2012 to July 2016
Company Name: Ojas Softech Pvt. Ltd. (The AstroSage.com Company)
About Company: Astrology Software Products
Company Location(s): India (Noida)
Positions:
● April 2014 to July 2016: Digital Marketing Head
● April 2013 to March 2014: Head of Content
● August 2012 to March 2013: Content Manager
Core Responsibilities:
As Digital Marketing Head,
In 2014, AstroSage had become the #1 astrology website in India. Received this position as an
appreciation for handling the responsibilities of Digital Marketing Head/Product Manager.
Major contributions at this position:
● Managed content teams in English, Hindi, and some other regional languages of India
(such as Tamil, Telugu, Bangla, Gujarati, Marathi, etc.)
● Learned reading old Hindu texts and calculated Muhurats to help build the
panchang.astrosage.com software.
In 2016, AstroSage.com became the #1 astrology website in the world as per Alexa's
ranking.
All this success is credited to organic growth with the help of content and SEO.
As Content Head,
● Created content strategies as per the new changes in the algorithm.
● Researched the content of the world’s best astrologer of the previous era, Linda
Goodman, to increase traction on the horoscopes.
● Implemented OKRs for better management.
As Communication Manager (additional position),
Handled communications with the news platforms and celebrities for possible partnerships,
interviews, etc. Also, coordinated with the journalists for the founders’ interviews, wrote press
releases, etc.
As YouTube Channel Manager (additional position),
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Contributed to the launch of AstroSage TV YouTube channel in 2012.
Researched popular astrologers’ videos to perform better.
Wrote YouTube-specific content such as attractive titles and SEO-friendly descriptions.
Wrote video scripts for me as well as other anchors.
Posted videos almost daily for 4 years (2012 to 2016). Some videos gained more than
200,000 views at that time. The channel has 1.44M subscribers right now.
As Content Manager,
AstroSage.com was an astrology software initially. The main product of the company was
AstroCAMP.com. Being hired for AstroSage.com majorly performed the below-mentioned tasks:
● Managed horoscopes, Hindu festival articles, and a lot of other content.
● Learned basics of Vedic Astrology, Numerology, Chinese Astrology, Tarot Card Reading,
Palmistry, Vastu, etc.
● Being certified in Reiki helped, but had to learn about Psychic Reading, Pranic Healing,
Crystal Healing, etc as well.
● Learned to understand ancient Hindu texts to find out about Muhurats and rituals for
festivals/events.
● Worked on all the websites and blogs of the company such as HindiLok.com,
MyKundali.com, etc.
● Launched AstroSage Magazine in the app.
● Decided topics for the articles and blogs.
● A/B tested with content in newsletters, titles of the articles/blogs, the number of words,
etc.
● Planned interlinking on different pages, and many more.
● Contributed to the testing and content for AstroSage Kundli mobile app.
● Also, managed the content in different languages with the help of an agency.
AstroSage Magazine became the major source of traffic for the AstroSage Kundli mobile
app within a few months. 2 daily notifications with catchy titles and enriching content
helped in further growth. The Android app now has 10M+ installs.
Also actively participated in the launch and management of a new product YoHo News,
which was a Hindi news app for short and quick news.
Trended #YoHoNews on Twitter organically nationwide with the help of teamwork.
Contribution to AstroSage Marriage
AstroSage Marriage is a 100% free matrimony platform and the first to offer instant horoscope
matching on profile visits.
● Performed testing for features and user experience.
● Wrote promotional content.
● Also, made calls to people for registrations.
May 2012 to June 2012
Company Name: Dimensions India Network
About Company: Content Agency (at that time)
Company Location(s): India (Noida)
Position: Content Writer (Full-time)
Core Responsibilities: Joined as a content writer in the IndiaMart process and wrote B2B
content for many businesses registered at IndiaMart.com.
Freelancing Experience
Edistera.com is a B2B e-commerce SaaS company. Within 1 year of content and SEO service,
the website performed on the first page of SERP on 15 keywords along with some featured
snippets, PAA results, and other types of SERP features. Still providing consultation to the
company.
SparkTG.com is a cloud telephony SaaS company. Worked on the website for 6 months, ranked
the website on the first page of SERP on the keyword ‘IVR service provider’.
AdultsKart.com is an adult toys e-commerce website. Provided content and SEO service. The
website rose from 500 users to approximately 1500 users per day within 1 year. India didn’t have
a lot of competition in this domain at that time.
Books24.in is an invoicing software by Qubeta Sourcing Pvt. Ltd. Developed the WordPress
website, provided content, managed social media, and created strategies for the promotion of the
product.
The Anant Group is a group of companies for real estate and interior design. Worked for the
owners to rebrand the company from scratch in 2016, after demonetization caused suffering to
the real estate industry. Helped in finalizing the name, designed logo, created a brand style guide,
developed website, designed banners, and standees, actively performed social media activities,
and performed many other activities as a marketing consultant.
Xicom Technologies Ltd.: Wrote technical website content. It included research about all the
latest technologies, software, etc.
Content Zip: Wrote many articles and blogs about lifestyle, Bollywood, travel & tourism,
fashion, relationships, technology, life problems, health, career, and various products including
luxurious ones like yachts, jacuzzis, etc.
Raftaar.in is a content (mostly news) aggregator website in Hindi. Provided content and SEO
strategy as well as databases for Hindi dictionaries and baby names.
Similarly, worked on several websites such as Sitesholic.com, SugarCare.in, prodist.tech, and
many more.
Mostly worked with digital marketing agencies, and gained experience in content and SEO for
some popular brands such as PeeBuddy, Sirona, and PineLabs, to name a few.
Political Experience: Worked for the promotion of Ex BJP National Secretary, Murlidhar Rao in
the 2019 General Elections. Wrote social media content on his behalf. Trended some hashtags on
Twitter with the help of a 500-people BJP volunteers’ team. Managed his live sessions on
Facebook.
Pro-Wrestling League (India): In 2017, started working with the Delhi team’s online marketing
and later contributed to the entire league’s marketing.
Worked with other freelancers and assisted them in their projects. It usually included several
feature articles, blogs, product descriptions, B2B content, etc.
Work through elance.com (now Upwork.com):
1. Wrote controversial blogs to attract comments for a UK-based company selling limited
edition old copies of comics by Marvel and DC Universe.
2. Worked on technical educational articles for the school students of the United Kingdom
about different electronic circuits and their working. A 3-year electronics engineering
diploma (specialization in medical electronics) helped here.
Skills and Tools
Google Search
Console
Google
Analytics
Google Adwords WordPress
Google Docs
ahrefs
SEMrush
JIRA
Trello
ClickUp
Content
Management
SEO
Notion
Asana
eBooks
Newsletters
Press Releases
Editorials
Scripts
Keyword
Research
Leadership
Growth Hacking
Competitor
Analysis
Social Media
Management
Essays
Good
Communication
Website Content
Blogging
Articles
...and a few
more
● Earned LinkedIn badges for SEO and Google Analytics
● Also, earned Google Analytics certificate
● English: EF SET English Certificate - C2 Proficient
Academic Qualifications
Course
Year
Board/University
Grades/Marks
MA in English
2021 to Present
Indira Gandhi
National Open
University
Awaited
BA English Major
2011 to 2015
Indira Gandhi
National Open
University
65.17%
Medical Electronics
Engineering Diploma
2008 to 2011
Board of Technical
Education
64%
Intermediate (Class
12th as a private
candidate)
2010
Central Board of
Secondary Education
67.25%
Matriculation (Class
10th)
2008
Central Board of
Secondary Education
85%
Personal Information
Date of Birth
June 25, 1992
Nationality
Indian
Gender
Female
Hobbies
Yoga
Mindfulness
Weight Training
Trekking
Reading
Action Movies
Disney Movies
EDM Music
Traveling
Ambient Music
Nutrition
Cooking
Earned ‘B’ and ‘C’ certificates in National Cadet Corps (NCC) along with a Gold Medal in .22
caliber shooting, trophy in Drill Marching Competition, and an honorable position of Sergeant.
Some Leisure Activities
➔ Keep doing online experiments as an algorithm enthusiast, such as getting myself trolled
on social media, writing experimental content, etc
➔ Gained 20k followers on Twitter, as a result of experimentation
Thank you for considering me.
