Supreet Virk

Supreet Virk- Street, Edmonton, AB. Mobile:- Email:-Career Objective: To thrive on professional credentials and seek a challenging job in a reputed organization and to integrate my SEO and Internet Marketing skills and experience in the IT industry especially to excel in the field of Digital Marketing. Profile Summery     Skilled in marketing the clients business to achieve objectives such as lead generation, high online visibility, online brand positioning and online reputation management. Exceptional communication and interpersonal skills. Hard working individual, able to adapt work situations that demand quick grasp of new technology in minimal time. Ability to work under pressure, excellent team player and leadership skills. Search Engine Optimization:  On-Page SEO  Off-Page SEO  Used Google Keyword Planner for relevant Keyword Research  Used Google Analytics and Google Search console for crawling and analyzing website urls.  Link Building, Guest Posting, Directory Submissions, Blog Posting, Article Submission  Email Marketing  Online Reputation Management Social Media Management:     Create/Update and Managed Facebook, LinkedIn, Twitter, Pinterest, TikTok and Instagram pages and profiles for creating awareness and generate leads through these social media platform. Created and managed Paid Campaigns for lead generation, traffic, boosting engagements, increasing sales on all Social Media platforms. Created and handled advertisements and e-brochures for various clients. Used Canva, Corel Draw to create images for posting Keyword Research and Analysis: Researching the best keyword using tools like Google Keyword Planner, Google Search Console, and Google Analytics. Use of Google Trends to analyze the popularity of top searches across various regions and languages. On-Page Optimization: Meta tags Optimization, Page Headings, Keyword Density, Page Content Optimization, New service Page creation, XML Sitemap creation and submission, Robot File creation / Optimization, Image Optimization, Hyperlink Optimization, Off-Page SEO : Directory Submission, Blog creation and posting, Social Bookmarking, Video submission, Press Release Promotion, RSS feed submission, Product Reviews, Guest post, Article Promotion, Blog Commenting, Link Wheel, Forum Posting, Classified Submission, Local Marketing. Web Analytics: Generation and Analysis of traffic report using Google Analytics Tool to understand the effectiveness of the keywords being used and to measure the usefulness of the off-page optimization strategies. Online Reputation Management (ORM): Report and coordinate with Customer Service team to get resolution for all the complaints/queries and ensure that the response received from customer service team is posted back on the relevant digital channels. Posting positive reviews of the company while petitioning the negative reviews for removal, thus increasing the star rating and higher online presence. Local listing & Yellow pages. App Store Optimization(ASO): Research Keyword and maximize your keywords for App Store Optimization, App Store meta tag creation like app title, description, Images, Videos, Screenshot, Generate app rating and reviews, App download increase and prominence within the app store organic ranking, Improve traffic with outside promotion Local Search Optimization: Making page for client business on Google My Business for showing up on Google Maps and organic ranking, Embed Google map, Generation of reviews from customers on Google. TOOLS      Search engine marketing: Google Adword, Face book Ads, YouTube Ads, Face book Pixel , SmallSEOTools, Website SEO Checker Google analytics, Google Webmaster Tool, Google Ad sense, Google Keyword Planners ,Ubersuggest Email Marketing: Mail chimp , Zoho Designing and Publishing : CorelDraw, Video editing Movavi Knowledge of MS Office WORK EXPERIENCE: SEO Specialist Web3 Marketing, Canada   Sept 2020- Till Present Handling On-page & off-page for clients. Citation Building, directory posting, blog posting, article posting, guest posting, Local            submission, video posting, social bookmarking and classified submissions. Creating Google my Business pages for clients . Created & Managed Facebook, LinkedIn, Twitter, Pinterest, TikTok and Instagram pages and profiles for clients. Adding clients business to yelp, bing and other search engines. Running Google Ads for clients like Insight Medical & many more. Creating AD copy. Experimenting with various ads creation, and keywords to check which work best for the client. Analyzing and researching keywords related to clients services & products. Optimizing pages for which client is not ranking on Google. Adding new keywords to tools like Nightwatch & Rank tracker for researching and generating monthly reports based on search volume. Submitting daily report to manager. Teaching New interns about SEO on-page and off-page . PPC Specialist (Remote) Silan Pvt Ltd, India           Analyzing and researching keywords related to client products(solar products). Creating campaigns, ad group, ads for various products on Google Adwrds & Face book Marketing. Landing page optimization. Day to day implementation of paid search tactics that include keyword development, budget allocation, campaign optimization, planning and executing campaigns based on client objectives. Assist in the maintenance and monitoring of keyword bids, daily and monthly budget caps, impression share, quality score, conversion, cost per lead, and other important account matrices. Adding new keywords and negative keywords daily. Conducted competitor analysis for keyword research. Analysis of client reports –traffic, bounce rate, conversions, sales weekly and monthly. Leads generation from various countries. Generating daily reports for leads and sending to team manager. Digital Marketing Intern Eme Technology,India  May 2020- Sept 2020 Oct 2019- Aug 2020 Responsible for creating digital marketing plans, proposals and budget.  Implemented and managed SEO, SEM, Email Marketing, Landing Page Optimization, and Link Building.  Submission of Articles, Blog, Directory, News  Coordinating with content writers and other team members.  Analyzing and researching keywords related to client website through keyword research tool.  Conducted competitor analysis to identify improvements as well as increase visibility and ranking.  Analysis of client reports –traffic, bounce rate, conversions, sales weekly and monthly. Managing social marketing strategies- Face book, Twitter, G+ and many more. Responsible for getting good ranking in search engines. Planning and organizing online as well as offline events for brand promotion strategies for client business. Used Google Analytics for goal set up, Funnels, report generation, visitor analysis, Ad word tracking, Social media tracking.     Sales Associate Sykes (Alpine Access ltd), Canada        Assisted customer with products and offers sales advice related to their needs. Answered customer inquiries and took prompt actions to resolve their concerns. Making daily reports. Record and prepare minutes of meetings and seminars. Promotion of our products by giving customers details about our new launches. Giving special offers to our loyal customers. Call back to check if customer is satisfied with our service and to get feedback so we can improve. SEO Consultant Seasia Infotech,India         Sept 2016- Mar 2020 Jan 2013 - Feb 2016 Client interaction and Preparation of Proposals. Work with Development and content writing team to drive SEO activities. Detail Evaluation of client website. SEO audit of website. Implemented Optimization technique which include Keyword and competitor analysis Developing and implementing SEO/Marketing strategies for client website. Online Reputation Management. Created and maintained social networking sites like LinkedIn ,Face book, Twitter , YouTube, Instagram, Pinterest for brand awareness and generating traffic   Email marketing Monitoring Project Progress. PROJECTS: Title: Website Optimization URL: www.emetechnologies.com/ Description: ON page and OFF page SEO, Social Media Marketing, Paid Campaigns. 56 keyword on top 3 ranks out of which 24 keyword are on the first rank first page on Google. Title: SEO and SEM URL: www.scholarhub.co Description: ON page and OFF page SEO, Social Media Marketing, Paid Campaigns. 5 keywords are on the first rank first page on Google. Title Social Media Marketing (News Channel) URL: http://www.hamdardtv.com/ Description: YouTube Marketing: The channel was promoted on YouTube. Title: Social Media Marketing Project (Real Estate) URL: https://www.facebook.com/AcmeShivalikHeights/?ref=br_rs Description: Face book Marketing Title: Face book Marketing (Real Estate) URL: https://www.facebook.com/acmeheights92/?ref=br_rs Description: Face book Marketing Title: Social Media Marketing (kids Channel) URL: https://youtube.com/c/chhotababytv Description: YouTube Marketing: - The channel was promoted on YouTube. EDUCATIONAL ATTAINMENT: Bachelor of Technology in Computer Science Engineering, Punjab Technical University -) Certificates:  Google Analytics Certification  Google Ad Words Certification  Google Mobile Sites Certification   Google Shopping Ads SEMrush Keyword Research Exam References available upon request