Sunil Tinani
Executive Summary
Creative Content Developer/ Digital Marketer, Author
Creative Content development pro, editorial and content strategist. Social media marketer and strategist. Have in the past conceptualized, created and marketed multimillion ecommerce websites from scratch.
How My Strengths Can Help
Content development & Marketing: I can conceptualize, create, market and manage content that has the potential to build brand and attract eyeballs. Past experience includes creating viral content for Levi’s (entertainment), IBM (digital), Bangalore Mirror (opinions), self (finance) and for a couple of PR agencies. Have written articles for business leaders, that were published on the Harvard Business blog.
Social Media Marketing: I can help your company target and build followers/likes on social media and also boost your online properties’ search rankings and engagement. Have complete knowledge of content marketing on channels such as FB, Twitter, Instagram, YouTube and more.
Team Management: I can successfully manage teams (have in the past managed a team of 30 diverse people), motivate them, and bring out their best.
Communication Skills: Can hire, engage, motivate, retain and extract the best from writers, SEM/SEOs, programmers and designers.
Professional Experience
1. Founder, Content Developer and Marketer, BullBull.in
June 2017 to date
Founded BullBull.in (a stock market related website) in June 2017 with the objective of creating a valuable online property. Having created a $5 million-a-year property in the past (Supercoder.com) and having experience in investing in shares since 1985, I was confident of creating a blockbuster website.
Have managed a decent following of 28,200 on Twitter in 24 months, and many online friends have gotten richer and educated about stock markets after following my blog.
2. Digital Marketer and Content Developer
April 2011 to May 2017
Worked as a freelance online marketing consultant for a couple of American marketing shops. Marketed eCommerce websites by creating content (written [blogs, novels, info panels, etc.]/video), suggesting marketing strategies, app ideas. Have created 1000s of marketing letters, ebooks, whitepapers, speeches, case studies, advertisements, etc.
Author of
The Sudden Madness of Shelly Q (https://www.smashwords.com/books/view/397025 )
3. Director Social Commerce, McFadyen Solutions, Trivandrum
Nov. 2010 to April 2011
(Note: I had to put in my papers because my family was unable to find appropriate schools for my daughter in Trivandrum and the cultural/language differences were significant)
Kept up-to-date with the latest ecommerce trends
Conceptualized product and hired the production team. Technologies directed were PHP, Magento, AJAX, JQuery and ATG. Created product (a unique fashion-related Facebook Stire) within 4 months.
http://www.myoutfitdesigner.com/ (it is now closed. Essentially it was a FB app that allowed users to match wardrobe. Whatever wardrobe was selected would automatically get transferred to the shopping cart after the user clicked on “save”)
Directed a unique CMS system that first reconciled XML data from affiliate merchants with Magento tables and then automatically uploaded this data on to the Magento CMS.
Directed logic for a unique outfit builder that used JQuery and AJAX.
3. Publisher and Head Online Products, Eli Research, Faridabad, NCR
Director, Eli Education
Sep. 2008 – Nov. 2010
Published and conceptualized content for office skills-building (Dartnell’s Customers First and TeamWork), technical (Inside Microsoft Word, Inside Microsoft Excel, Inside Photoshop), legal (Construction Claims Monthly, Assisted Housing Alert) and healthcare publications (medical coding-related). Headed a division that was staffed with American, Indian and Philippine employees and freelancers. Wrote articles for some journals. Initiated content and product sharing tie-ups with software majors like Microsoft, Photospin, Alienskin, Atari and CJ.com.
Successfully converted many print publications into e-commerce-enabled online products and monetized them using a variety of marketing channels. Developed unique online and offline content and apps for Beckett media, a group company (Game code generators, Dress-up-as-game-character app).
Created and monetized high-traffic, content-rich, e-commerce-enabled online products. Examples: Supercoder.com, PhotoshopSociety.org, ManagerTrainingCenter.com, MassiveOnlineGamer.com, and ConstructionClaimsMonthly.org.
Wrote marketing letters, designed collaterals, devised and produced premiums, conjured telemarketing scripts, struck deals, and more.
Performed online marketing to draw traffic to the websites and enhance sales. Online channels used: SEO, SMM, network advertising, affiliate advertising, article submission, app development, PPC, opt-in marketing and other Web 2.0 techniques.
4. Creative Director, Creative Literati Pvt. Limited, Bangalore
1991 – 2008
Successfully ran a niche content studio specializing in direct/web marketing, content development, product creation (print/digital), writing services, PR, MARCOM, corporate communication, and graphic design/web development solutions
Worked on content and marketing for clients such as Levi’s, IBM, International Tech Park, IndiaTimes, Escorts, Indian Academy of Science, Clea PR, Genesis PR, and Indian Institute of Science and Indian Academy of Science, Bangalore. Developed interactive online contests for Levi’s and Indiatimes.
Published and edited Levi's Cool Coed and Double Click, magazines sponsored by Levi's and IBM, respectively – 25,000 copies of each of these magazines were circulated free every month in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Pune and Manipal. Gained extensive design, printing and publishing experience.
Acted as a Consultant to top Indian PR firms. Devised creative solutions for complex MARCOM and communication riddles, including handling crises communication and creating eyeball-grabbing press releases/press kits.
Gained solid writing experience – marketing and advertising, copywriting, speeches, news reporting, interviewing, white papers, and more. Wrote speeches and blogs for Indian Fortune 500 leaders. Actively contributed my views to Bangalore Mirror, a TOI tabloid, and Citizen Matters, a site that helped resolved community issues.
Education/DOB
Bachelor of Commerce, Mumbai University, 1981
Associate Chartered Accountant, ICAI, New Delhi, 1985
DOB: 18 January 1961
References
On request
Resume date: Oct 2019
