Sumeet Kumar

Mobile Number: - Email Address:-Location: Chandigarh, India LinkedIn Profile: linkedin.com/in/thesumeetkumar/ Sumeet Kumar Joseph Digital Marketing Specialist Portfolio: https://linktr.ee/sumeetseopro/ Profile Summary With 5 years of experience as a Senior SEO Specialist, I’ve worked within a pivotal team of digital marketing agencies, B2B, and Saas Industries. I've set major achievements for the B2B SaaS software industry with an increased social media engagement of 20%, Improved organic traffic by 50%, enhanced blog CTR and site ranking by 20% on major keywords, and delivered exceptional results to the B2B service industry with an increased ranking on top 3 positions for major keywords within 3 months, improved referring domains by 50% within 2 months, and enhanced organic leads by 10% per week. I look forward to securing a long-term, stable, and challenging position in a fast-paced environment to utilise my skills and experience to drive growth innovatively. Skills Technical Skills: Ad Serving, Advertising, B2B SaaS Marketing, Ad Campaigns Optimization, bidding strategy, Ad campaign & ad-set setup, Conversion & pixel setup, Customer Relationship Management (CRM), Basic Canva Design, SEO, Social Media Optimization & Management, Social Media, Strategy, LinkedIn marketing, YouTube Marketing, Personal Branding, Influencer Marketing, Guest outreach, Client communication, Content strategy, backlink strategy, SEO audit and roadmap, Keyword research, competitor research, backlink gap analysis, technical SEO, Reputation Management, Local SEO, Blog marketing, Facebook ads, lead generation. Software: Google search console, Google Analytics, Google Search Console, Google Tag Manager, CRM flow, Spyfu, Moz, CanvaPro, Meta ads manager, Google Ads, Adespresso, Google Workspace, Ubersuggest, chatgpt, SocialPilot, WordPress, ahrefs, Moz, Semrush, Seranking, Speed Insight, Hunter, Apollo Work Experience SEO Specialist | Tru India | Ph-8B, Mohali | 12, 08, ‘2024 - Present Results-driven SEO Specialist managing end-to-end SEO strategies for Maxel Pay and Maxeltracker. Focused on technical SEO, content optimisation, and data-driven digital marketing to enhance organic traffic, keyword rankings, and search visibility. Key Responsibilities ●​ Conducted keyword research, on-page optimisation, and SEO audits ●​ Improved site performance with technical SEO and Core Web Vitals enhancements ●​ ●​ ●​ ●​ ●​ ●​ Developed and implemented SEO-driven content strategies Built high-quality backlinks through ethical link-building practices Monitored SEO KPIS via Google Analytics, Search Console, and SEMrush Analysed competitors to identify keyword gaps and ranking opportunities Optimised internal linking and improved crawlability across websites Generated SEO performance reports for stakeholder review SR. digital marketing executive | Debut Infotech Pvt. Ltd. | Ph-8B, Mohali | 03 ‘2024 - 06 ‘2024 My role as Sr. digital marketing executive at Debut Infotech was to build an SEO Roadmap including keyword, content, on-page, technical seo, and backlink strategy for three months to achieve the top 3 positions in search engines for targeted queries, and improve organic traffic and leads for the company. Based on the crafted SEO strategies, I made significant achievements mentioned below: ●​ Improved ranking for the fresh keywords from 0 to the 1st page of Google within three months ●​ Enhanced backlink profile from 500 to 1000 referring domains within 2 months ●​ Improved organic leads by 5% within 3 months, 10 organic leads per week Social Media Manager | WBO Solutions Pvt. Ltd. | Bestech Tower, Mohali | 09 ‘2023 - 12 ‘2023 Being a social media manager at WBO, I was responsible for improving the social media reach, engagement, and traffic of their clients, managing weekly calls to understand their needs and requirements to perform buyer persona research, and building a social media strategy aligned with their business goals. Below, I've made significant achievements working at WBO as follows: ●​ Enhanced Instagram traffic from 589 to 1000 followers within 2 months ●​ Cracked a deal with famous influencer producer Michael for brand promotion ●​ Improved Pinterest account reach by 10k within 2 months SEO Expert | US Tech Limited | Remote - Chennai | 05 ‘2023 - 02 ‘2024 Working at US Tech Limited as an SEO Specialist, I’ve been responsible for improving SEO, search results, and traffic of their clients. With a well-crafted seo strategy focused on improving backlink quality, content process, and on-page factors, I’ve made significant achievements: ●​ Developed an SEO-led content strategy to produce quality blogs, articles, Pr, and web 2.0 blogs ●​ Improved ranking of web design Cochin within the top 3 positions ●​ Enhanced the backlink profile of the clients by 30% using the competitor's backlinks strategy Sr. SEO Specialist | Sansum Itech Pvt. Ltd | Sector 34, Chd | 10 ‘2021 - 04 ‘2023 As a Senior SEO Specialist at Sansum Itech, I drove significant growth in organic and paid leads. I improved keyword rankings, blog impressions, CTR, and traffic through targeted keywords, compelling content, influencer partnerships, social media engagement, and robust backlinking. ●​ Increased social media traffic and engagement by 10% in just 3-4 months, driving 100s of visitors/day and post reach by 20%. ●​ Achieved 10% growth in blog CTR and impressions by enabling blog improvisation and promotion strategies. ●​ Led content strategy to maintain posting on YouTube, increasing subscribers and views by 30% in just 4-5 months. ●​ Increased software sales, traffic, and overall customer enquiries by 40%, driving revenue and customer satisfaction through strategic influencer marketing campaigns and outreach negotiation skills. ●​ Enhanced organic keyword ranking by 30% by utilising technical SEO, outreach and link placement strategies. SEO Specialist | NYSoftech India Pvt. Ltd | IT Park, Chd | 08 ‘2020 - 10 ‘2021 As an SEO Specialist at NYSoftech, I led backlink acquisition, content distribution, and reputation management, consistently exceeding client expectations. My comprehensive SEO strategies drove measurable success and notable achievements for our clients. ●​ Improved search results for the Cherokee fund by removing negatively impacting links ●​ Achieved a 20% increase in organic search results of Jakanda, Estuary Restaurant, and Penrith engines ●​ Led SEO-optimised content strategy to ensure high-quality content delivery on various online channels, resulting in an increase in traffic and search results by 20%. SEO Specialist | Adreno Technologies Pvt. Ltd | IT Park, Chd | 07 ‘2019 - 07 ‘2020 As an SEO Specialist at Adreno, I quickly boosted search rankings and traffic for challenging projects. My role included website audits, blog optimisation, link building, outreach, and online reputation management, consistently delivering impressive results for our clients. ●​ Developed ORM strategies for international and in-house businesses to enhance online reputation, resulting in a 20% increase in search results of Kristian Livolsi, Adreno Technologies, and SEO experts in India. ●​ Led SEO-optimised content strategy to ensure high-quality content distribution on various channels, resulting in an increase in organic keyword ranking in advineh20. ●​ Managed multiple projects from various clients and timely reporting on keyword ranking and web traffic. Digital Marketing Executive | Pinnacle Pointers Pvt. Ltd | MDC-5, PKL | 06 ‘2018 - 07 ‘2019 At Pinnacle Pointers, I manage SEO and PPC projects, ensuring client satisfaction and timely delivery. I run and oversee paid campaigns on Facebook and Google Ads, build effective strategies, and maintain strong client relationships. ●​ Developed engaging ad copies to enhance Ad campaign performance, resulting in a 10% increase in impressions and CTR. ●​ Drove 50+ leads for a b2c ad campaign by setting up a targeted landing page, pixel, and lead generation form to grab data. ●​ Managed multiple SEO campaigns for international clients and weekly client calls, resulting in a 15% increase in client satisfaction and relations. ●​ Increase social media reach and engagement by 20% by contributing to various online groups and channels to share content. Projects Tru India | Inhouse | PH-8B, Mohali | 08 ‘2024 - Present / https://www.maxelpay.com/, https://www.maxeltracker.com/ Executed on-page, off-page, and technical SEO strategies for Maxelpay and Maxeltracker, boosting organic traffic, keyword rankings, and site performance using Google Analytics, Search Console, SEMrush, and Core Web Vitals. Debut Infotech | Inhouse | PH-8B, Mohali | 03 ‘2024 - 06 ‘2024 / https://www.debutinfotech.com/ I led a B2B service company to the top 3 Google rankings, 1000 referring domains, and 10 weekly organic leads with a focused 3-month SEO roadmap. Web Design Cochin | Babina Sajesh | Channei | 05 ‘2024 - 02 ‘2024 / www.webdesigncochin.com As an SEO Expert at Web Design Cochin, I boosted client website rankings and organic traffic with a strategy focused on quality backlinks, a monthly content calendar, and on-page optimisation. Spymaster Pro | Udit Chopra | Chandigarh | 10 ‘2021 - 04 ‘2023 / www.spymasterpro.com At Spymaster Pro, I drove traffic, boosted keyword rankings, and enhanced content visibility. I increased YouTube channel growth from 700 to 3.7k and improved paid and organic traffic. Education Bachelors | Lovely Professional University | Punjab | 06 ‘2024 - Present ●​ Pursuing my bachelor's degree in business management from LPU, Jalandhar, PB. Diploma in digital marketing | Web Liquids | Chandigarh | 01 ‘2018 - 05 ‘2018 ●​ I completed my digital marketing certification course from Web Liquid Chandigarh. Higher secondary education | Sector 19c | Chandigarh | 10 ‘2012 - 07 ‘2014 ●​ I’ve completed my higher secondary education from Sector 19c, Chandigarh, in business management. Career Portfolio & Certification Google Analytics individual certification: https://skillshop.accredible.com/profile/5ab0ad63-44d4-42c1-a73b-069cc7da5897 SEO, social media, and digital marketing certification: https://app.hubspot.com/connect-beta/member/thesumeetkumar Online portfolio: https://sites.google.com/view/sumeetseo/ Achievements ●​ Best email signature award by Ajay Chaudhary, founder and CEO of Softtrix web solutions. ●​ Best Employee of the Month award by Udit Chopra, Founder and CEO, of Spymaster Pro Interests ●​ ●​ ●​ ●​ ●​ ●​ Social man, helping poor and needy people with whatever they need Foodie, loves eating non-veg food during weekends A family lover loves to spend time with family instead of others Book lovers love to read the “bible” as it is God's love letter to us to live a better life in Christ. Internet enthusiast, love to spend time building my brand, and social presence in my free time. Career enthusiasts love to focus on updating their skills and learning new skills via books, videos, online career platforms, etc.