Suman Kumar

Top SEO Mistakes You Must Avoid If you own your website, then you must be well aware of the fact that having a website is half the battle won by having an online presence. The rest half depends upon efficiently optimizing your website and blog. In fact, these days optimizing your website has turned out to be an essential element of content marketing strategy. However, the rapid updates of algorithms and growing new trends, SEO too is changing. Although the concept always remains on top of marketers’ agendas and still considered and counted as the most vital ways as to fetch visitors to your company’s outlets and even further direct them towards your sales funnel. With various SEO tactics, and users’ changing perspectives; it is never easy to halt and enjoy the top position of the most successful optimization techniques. Multiple studies from online marketing experts had shown that many businesses had fallen into an unfortunate trap of performing SEO inappropriately or making some severe mistakes. In fact, instead of seeing massive traffic and growing conversion rates, the results turned out to be opposite. There are some few most common SEO mistakes that one must need to avoid, especially when you are new in this industry. While the search engine optimization field is ever-evolving, few practicesare proving useful, but there are even some while others are harmful in the long run. Choosing the Wrong Keywords Making the selection of wrong and inappropriate keywords is the most common mistakes committed by SEO beginners. Very often neglecting the preference of search engines and users have got the tendency of opting for long-tail keywords. As an SEO beginner, it is essential for you to understand what words your potential customers or website visitors would use or you may refer to them. Consequently, it is best and ideally suggested to look after your background research cautiouslyafore you jumpinto the optimization. You could very well use the tools like the Google AdWords Keyword Planner, Google Trends, SEMrushto find out trending and adequate keywords. Not Optimizing for Local Search In case, you are running a business that emphases on customers within a particular city or region, it issignificant to study more about local search. You must not forget that that many search engines, including Google, handle local search in a different way than keywords that are more global.So the best you can do is begin by including region-specific keywords in your page titles along with meta descriptions as well. In the header or footer, try to add alocal phone number or even address on your pages. Finally, make sure to list yourself on Merchant Circle, Google Places, and additional local based sites. Ignoring Unique Title Tags and Meta Descriptions Another most common mistake is mentioning the name of the company or website name as the title for every page present on their respective website. It’s such a damaging mistake that we must try to avoid. To optimize your websitecorrectly, you must ensure that every page of a website has a unique title. Your page titles are typically shared in tweets and used as the text when someone bookmarks your website. Henceit gets very vital for SEO beginner to have unique titles. Usage of the Similar Anchor Textfor Every Link It is also important to optimize your anchor text. Never commit any such mistake when you as an SEO execute adds thesame anchor text for every link to a page. It looks most funny to visitors, and some people say it can also hurt you with search engines because it seems like you are trying to “game” them. Focusing on Link Quantity instead of Link Quality While there are different ways of getting a high volume of links, but you must pay properattention to quality. You must remember that having one adequate and rightlink from a popular blog can prove very healthy and do more for your search engine rankings rather than just having thousands of low-quality directory links. In fact, you got to focus on getting links that are relevant to your website and industry. Also, take proper attention that it must not contain links to adult, pharmacy, or gambling sites. The best you can do is use the free software like SEOquakeand cross-examinetheasset of the domain and received links to the page. Publishing of Duplicate Content As a website owner, you just cannot afford to make use or having duplicate content. Google and many other search engines do not favor websites comprisingof duplicate content.Never try to waste your time on just copying content from different places, and so it is always recommended to take out your time in creating an original content or get it done from an experienced content writer. Writing engaging contentis very useful in allowing visitors to stay connected to the website. Not Focusing on Mobile-Friendly Experience You got to believe that SEO is not just about content and keywords. It’s also about the quality of your website, predominantly its performance on mobile devices. Google and other search engines can quickly recognizewebsite, which is not mobile-friendly. Your rating on search engines can be jeopardized if you haven’t considered a smooth mobile experience for your audience.It is ideally recommendedfor using online tools like Pingdom and GT Metrix to study the speed problems and fix them. If you are new in SEO, then always do remember that a rightand proper SEO practice can still boost the visibility and accessibility of your website on Google along with other popular search engines. However,also need to ensure of not committing any mistake while optimizing your site for search engine.