Sujeet Deshpande

SUJEET DESHPAPNDE SALES AND MARKETING OPERATIONS LEAD -- PROFESSIONAL SUMMARY 6 years and counting experience of enthusiastically working in sales in marketing operations. Data driven professional with ability to efficiently evaluate data and optimize it to company's multichannel programmes. Keen eyed for leading innovative approach to continuously utilize area of opportunities and to support and improve process efficiency. WORK EXPERIENCE TEAM LEAD - LEAD GENERATION Dec 2021 - Present .Efficiently Team management: Assisting in recruiting resources across department, Training, Resource planning and work allocation, Performance management, KPI tracking and Quality review Lead Generation: Identify and build target account and contact lists for sales/marketing outreach programs. Building and managing data compliance and privacy programs (GDPR). Work with marketing team to ensure maximum data quality and hygiene. Support acquisition activities from planning to completion. Database and CRM Management: Data Steward (Data cleaning & maintenance). Anticipate trends and lead the optimization of centralized master data management process. Lead the implementation and enhancement of data quality improvement. Responsible for the importing, exporting, cleaning, and validating the CRM data. Vetting, routing, and reporting of leads as well as projects to clean and maintain data integrity. Track data analytics, gather data to help sales close deals. Sales Ops: Assist SDR's and AE's in opportunity management and pipeline tracking. Segment and expertise based account assignment to maximize sales and customer success capacity. Validate inbound leads via phone & email. Complete Ad hoc projects assigned by sales managers. Support and Administration: Coordinate and contribute to RFP responses, as well as execute select prospect and account quotes. Generate/prepare reports for sales team updates (weekly), monthly business reviews, and quarterly meetings. Verify orders and contracts including customer's personal information and payment details . Responsible for helping the inside sales team with the normal admin tasks and take care of customer grievances. TEAM LEAD - LEAD GENERATION Sept 2019 - NOV 2021 webware.io Team management: Manage and lead team of data sourcing, management, and distribution specialists. Training resources to conduct research and build database. Determine KPIs and set guidelines to deliver results within ETA. Prepare training assets and manuals to optimize and streamline the process. Manage performances and advocate best practices to enhance productivity. Manage team attendance tracker and plan resources to provide uninterrupted coverage to sales team. CRM Management: Understanding the functional requirements of an existing business process and implementing solutions in CRM. Data cleanliness efforts including deduplication of accounts, contacts and other data. Align data sets for go to market activities. Build and maintain reports and dashboards to gain insights on lead generation and sales metrics. Collaborate with Rev Ops and Tech teams to ensure the alignment of the Tech stack support systems to Business Data requirements. Lead management: Structuring lead management and distribution strategy, processes, and guidelines to maximize data sourcing for lead generation. Develop Account and Lead Scoring methodologies based on historical Closed-Won data and changing industry trends, in partnership with Sales Operations and Marketing. Audit all opportunity leads and tag campaigns based on prospect account stage. Track lead quality, engagement, and conversion metrics to ensure continuous maximization of lead value creation. Sales Support: Provide support for internal teams in building complex quotes and fulfilling order documentation. Work with AE's to help drive pre and post-sales activity. Attend inbound queries and perform outbound calls to gather missing information from customer. Work in close collaboration with other stakeholders on the Sales Operations Team including the Sales Operations Manager, Data Analyst and present solutions to improve process alignment. Reporting: Assist with ad-hoc reporting requests from within department. Maintain and present reports to measure KPI's. Oversee the sales reporting infrastructure and identify gaps or areas for improvement. Guide the design and development of data infrastructures required to enable Real Time data analytics, reporting, and lead performance management TEAM MENTOR Aug 2018 - Aug 2019 Embolden Business Solutions Process Management: Manage Lead / Appointment generation (BANT) campaigns across verticals for US and EMEA and APAC region. Responsible for planning campaign, resources and ensuring completion of SLA's. Managing the floor, adherence to schedule. Managing day to day lead generation operations. Developing strategies for cold email outreach and nurturing. Training and development: Onboard new BDE's and work closely to identify gaps and track the implementation progress of taught knowledge and skills. Training team on prospecting strategies, sales operations policies and procedures. Provide direct support, coaching, and motivation including telephone calls, attending sales calls. Quality Analysis: Monitoring calls (VOA / VOC) and sharing feedback with BDE's. Carrying out regular analysis at the team level to keep close check on the current performance levels as well as explore and improve on areas of opportunity. LEAD GENERATION EXECUTIVE Jun 2016 - July 2018 Protocol Leads Infotech Prospecting: Building database as per the customer avatar. Researching potential leads from business directories, web searches, or digital resources. Maintaining database of prospective client information. Database Management: Leverage various online tools to browse through company's hierarchy. Accumulate valid mobile/direct line phone numbers and email address. Bulk verify email address and prepare ready to use emailing lists. Cold Outreach: Reach out to prospects via telephone and email to qualify leads. Update and maintain activity logs and key information in the CRM program. Meeting weekly & monthly quotas for qualified appointments set. CRM & TECH TOOL PROFICIENCIES Salesforce Hubspot Podio ZOHO Marketo Zendesk MS Office, G - Suite Power BI ACADEMIC QUALIFICATION MBA Yashwantrao Chavan Open University. BACHELOR OF COMMERCE Yashwantrao Chavan Open University.