Sudip Majumder

Sudip Majumder Engagement Specialist ADDRESS Kolkata India EMAIL - 01 PROFILE PHONE - LINKS LinkedIn, Case Study, Portfolio, Top Icons of India Magazine - Edition 97 In my previous role at BEFORE OTHERS, I spearheaded digital marketing strategies and email campaigns that significantly increased leads by 76% and conversions by 65%. I have a proven track record of leveraging platforms such as Google Analytics, Facebook Ads Manager, Google Ads, CRM systems, and Klaviyo to drive impactful results. Earlier in my career as a Marketing Expert at Shiristi Group, I honed my skills in customer acquisition and retention, consistently finding unique solutions to real pain points. I am adept at developing data-driven strategies, as demonstrated by my creation of an automated marketing analytics dashboard, which led to more informed decision-making. I am eager to bring my expertise in paid media, SEO/SEM, email marketing, and customer journey mapping to ClutchPoints.com and contribute to enhancing user engagement. 02 EMPLOYMENT HISTORY Feb 2023 — Present Worldwide Marketing Automation Support at Personal Projects Operational Marketing Automation Consultant Role at Lonza This role supports Lonza with email marketing, personalization campaigns, and A/B testing using Adobe Marketo. Key activities include: Landing Pages and Forms: Build and optimize landing pages and forms. Campaigns: Develop personalization campaigns and conduct A/B testing. Drip/Nurture Campaigns: Set up complex drip campaigns. Audience Segmentation: Effectively segment target audiences. Lead Scoring: Create rules to enhance conversions. Data Hygiene: Maintain and improve the Marketo database. Database Optimization**: Support efforts in data cleaning, enrichment, and compliance. Project Management: Manage projects using Wrike. • Managed a team of Jivaso marketing professionals to ensure successful execution of marketing campaigns • Documented customer support processes and procedures, resulting in a 88% reduction in customer support errors. • Collaborated with marketing team to launch a successful digital marketing campaign that increased website traffic by 76% • Collaborated with marketing teams to develop and execute marketing campaigns that increased lead generation by 72% Aug 2022 — Jan 2023 Digital Marketing & Email Marketing Specialist at BEFORE OTHERS · Full-time In my role as a Digital Marketing & Email Marketing Specialist at BEFORE OTHERS, • Developed and managed a successful email marketing campaign that increased conversions by 65% • Utilized digital marketing to increase awareness of the company’s products and services, resulting in a 76% increase in leads Jan 2008 — Nov 2022 Kolkata Marketing Expert at Shiristi Group • Proven track record in customer acquisition and retention. • Proficient in Google Analytics, Facebook Ads Manager, Google Ads, and CRM platforms. • Experienced in A/B testing and data-driven decision-making. • Expertise in Klaviyo and marketing automation tools. • Familiar with U.S. markets; startup experience preferred. • Strong analytical skills to interpret complex data and derive insights. • Expertise in paid media, SEO/SEM, email marketing, and customer journey mapping. • Excellent communication and project management abilities. • Creative problem-solver with a test-and-learn approach. • Passionate about enhancing pet well-being. • Developed an automated marketing analytics dashboard for real-time insights. • Analyzed marketing data to inform future decisions. 03 EDUCATION Marketing Automation Support 04 SKILLS Analytical Thinking Skills Email Marketing Project Management Adobe Creative Suite Creativity and Problem Solving Google Analytics Digital Marketing Adobe Analytics SEO Copywriting 05 COURSES Jan 2011 — Jul 2013 Master's degree at Rabindra Bharati University, Kolkata Jan 2006 — Jul 2010 Bachelor degree at Rabindra Bharati University, Kolkata Jul 2008 Digital Communication and Media/Multimedia at Jadavpur University, Kolkata Jan 2016 — Aug 2016 Digital Media and Marketing at The George Telegraph Training Institute Dec 2024 Innovating with Google Cloud Artificial Intelligence at Google Dec 2023 Develop Your Brand Using Social Media (Job Application Essentials) at IBM Dec 2023 Project Management Fundamentals at IBM Dec 2023 The AI Ladder: A Framework for Deploying AI in your Enterprise at IBM Mar 2022 Introduction to Digital Transformation with Google Cloud at Google Jan 2022 Marketing Analytics Foundation at meta 07 LANGUAGES English Hindi Bengali 08 EXTRA-CURRICULAR ACTIVITIES Jan 2023 — Sep 2024 Volunteer for Bharat, Mera Yuva Bharat - MY Bharat As a proud citizen of India, I discovered the My Bharat portal (https://web.mybharat.gov.in/youth-public-profile/details/sudipmajumder74), launched by the Government of India. I have opportunities to volunteer in various fields, including education, healthcare, environmental conservation, and disaster relief.