Sudip Majumder

Core Skills : Problem solving, Brand Developer,Copywriting , marketing Analytics ,Lead generation, Marketing Strategy, Research ,Strategy ,- Meta (Facebook & Instagram) advertising, LinkedIn marketing, Google Ads management, SEO management,Sales alignment and collaboration,Cross-selling and up-selling strategies, Lead generation and meeting scheduling I have successfully collaborated with various companies in the B2B SaaS, Fashion e-commerce, and marketing agency sectors. My expertise lies in developing and executing innovative marketing strategies that drive engagement, boost brand visibility, and generate leads. Achievements: Instagram Growth: Grew Instagram followers by 43% (11,000 new followers) in just two months through viral Reels creation for a Fashion e-commerce company. Brand Enhancement: Enhanced Instagram followers by 300% over six months for a prominent online retailer specializing in sustainable and ethical clothing. Website Traffic Amplification: Increased website traffic by 150% in three months for a marketing agency through a blog series featuring industry thought leaders, influencers, and satisfied clients. Sales Drive: Drove over $500,000 in sales within a year for a B2B SaaS client through a comprehensive influencer marketing strategy. My previous work across various domains includes a case study that shares strategies for business growth implementation and how to successfully share in a concise format. Driving Growth for "Before Others" Fashion E-commerce. Challenge: Increase brand awareness, engagement, and sales for "Before Others" Fashion e-commerce, a sustainable and ethical clothing online retailer. Objective: Grow Instagram followers by 300% in six months Boost engagement by 50% Increase website traffic and sales Target Audience: Demographics: Women and men aged 25-45 Interests: Sustainable and ethical fashion, lifestyle, and wellness Values: Environmentally conscious, socially responsible, and health-aware Share Strategies and Tactics: 1. Social Media Content Curation: >Created a consistent brand image and aesthetic > Shared high-quality visual content BOO ® (@beforeothers) • Instagram photos and videos > Utilized relevant hashtags and tagged influencers 2. Instagram Reels: > Created 10 viral Reels using popular audio, filters, and hashtags > Encouraged engagement through contests and giveaways 3. Content Marketing: > Collaborated with influencers and micro-influencers > Organized contests and giveaways to boost engagement > Shared user-generated content to create social proof 4. Influencer Marketing: > Partnered with influencers and industry thought leaders > Created sponsored content and product reviews 5. Email Marketing Strategy: Objective: Leverage existing customer databases to create effective email marketing campaigns that drive sales, engagement, and brand loyalty. Target Audience: Existing customers, subscribers, and potential customers who have shown interest in sustainable and ethical fashion. Email Marketing Automation: 1. Welcome Series: Design a 3-email welcome series for new subscribers, introducing them to the brand, its values, and products. 2. Abandoned Cart: Set up automated emails for abandoned cart reminders, encouraging customers to complete their purchase. 3. Post-Purchase: Send automated emails after purchase, thanking customers and encouraging them to share their experience. 4. Win-Back: Create automated emails for inactive customers, offering exclusive promotions and encouraging them to re-engage. Follow-Up Email Marketing: 1. Regular Newsletters: Schedule bi-monthly newsletters showcasing new arrivals, promotions, and events. 2. Product Recommendations: Send personalized product recommendations based on customers' purchase history and preferences. 3. Exclusive Offers: Share exclusive promotions, discounts, and early access to sales for loyal customers. 4. Survey and Feedback: Send automated emails requesting feedback and surveys to improve customer experience. Email List Segmentation: 1. Demographics: Segment based on age, gender, location, and interests. 2. Purchase History: Segment based on purchase frequency, amount, and categories. 3. Engagement: Segment based on email open rates, click-through rates, and conversion rates. Email Template Design: 1. Branding: Ensure consistent branding across all email templates. 2. Mobile-Friendly: Design mobile-friendly templates for optimal viewing. 3. Clear CTAs: Use clear and prominent calls-to-action (CTAs) to drive conversions. Performance Metrics: 1. Open Rates: Track email open rates to measure campaign effectiveness. 2. Click-Through Rates: Track CTRs to measure engagement and conversion rates. 3. Conversion Rates: Track conversion rates to measure sales and revenue generated. 4. Unsubscribe Rates: Monitor unsubscribe rates to improve email content and frequency. By implementing this email marketing strategy, "Before Others" can leverage its existing customer database to drive sales, engagement, and brand loyalty, while maintaining a robust e-commerce base sales email system. Boost Fashion Ecommerce: Enhancing Email Marketing Boost Fashion Ecommerce is a project that aims to enhance the email marketing strategy of a fashion e-commerce site. The project will use the "Before Others" technique, which is a way of creating urgency and exclusivity for the subscribers. The technique involves sending emails that offer early access, limited-time discounts, or special deals to the subscribers before they are available to the general public. The project will test different variations of the "Before Others" technique, such as using different subject lines, images, and call-to-actions, to see which ones generate the most clicks, conversions, and revenue. The project will also measure the impact of the technique on the subscriber loyalty, retention, and satisfaction. More Details https://mentorsudip.wixsite.com/email-marketing-b2b IBM Watson Studio is a powerful tool that can assist you in performing data analytics in the auto insurance industry. One advantage of utilizing IBM Watson Studio is its ability to prevent fraud and identify questionable activity within the auto insurance sector. By employing advanced machine learning algorithms and data visualization techniques, IBM Watson Studio can analyze vast quantities of data, uncover patterns, and detect anomalies. Through my experience with IBM Watson Studio, I have gained valuable insights that have helped mitigate the impact of fraud on my business and enhance customer loyalty. More Details : https://www.linkedin.com/in/sudip-majumder-lead/details/projects/ Successful Lead Generation in the Sales Funnel As a Marketing (Automation) Expert at Shiristi Group, a marketing agency, and Before Others, a fashion e-commerce company, I meticulously tracked and analyzed the key performance indicators (KPIs) of every growth initiative I implemented. Here are a few record data of the remarkable results I achieved for our clients: 🔹 Referral programs: The referral campaigns that I have created and managed have increased the customer acquisition rate by an average of 25% and reduced the cost per acquisition by an average of 40%. 🔹 Viral content: The viral content that I have produced and distributed has increased the brand awareness by an average of 35% and social media reach by an average of 50%. 🔹 Landing page optimization: The landing page elements that I have designed and tested have improved the conversion rate by an average of 20% and reduced the bounce rate by an average of 15%. 🔹 Email list segmentation: The email lists that I have segmented and personalized have increased the open rate by an average of 30%, click-through rate by an average of 25%, and retention rate by an average of 20%. 🔹 Loyalty rewards: The loyalty programs that I have implemented and monitored have increased the customer lifetime value by an average of 30% and reduced the churn rate by an average of 20%. These results show that I have used my core skill of designing creative and data-driven actions that test and optimize different aspects of the marketing funnel, such as awareness, engagement, conversion, and loyalty, for our clients. Facebook Campaign Results Google Ad All over Campaign Results some overview Incremental Revenue: 45,000 rupees 1. Investment: 30,000 rupees ROI Calculation: ROI = (45,000 - 30,000) / 30,000 * 100 ROI = (15,000) / 30,000 * 100 ROI = 0.5 * 100 ROI = 50% Kindly click this Link for more : https://docs.google.com/document/d/1KIhakRCzbBARRqVUgp_ozNQfdD07NxOdRxAKXPQ8crs/edit?usp =sharing All over Campaign Results some overview Increasing the email open rate by 15% and the click-through rate by 10% by implementing A/B testing, segmentation, personalization, and automation strategies. Growing the social media following by 50% and the engagement rate by 40% by creating and posting relevant, engaging, and shareable content across Facebook, Instagram, Twitter, LinkedIn, and YouTube. Improving the website conversion rate by 20% and the bounce rate by 10% by conducting web audits, optimizing landing pages, implementing SEO best practices, and enhancing user experience. Kindly click this Link for more : https://docs.google.com/document/d/1KIhakRCzbBARRqVUgp_ozNQfdD07NxOdRxAKXPQ8crs/edit?usp =sharing Website User Interface developed. www.beforeothers.in Website User Interface developed & create Social Media ad post Campaign Results:The ROI for the campaign in the green tab is 8.73 Campaign name Lead_Generation_Advertising Lead_Generation_Advertising_N ewCampaign_May19 Lead_Generation_Honey_Pamp hlet Messenger-Digitize-Brand Lead-Generation-Digitize-Bran d Lead-Generation-Honey-Lookal ike leadgeneration_Polytechnic_ New Diwali offer_Digitize Ad set budget Results Reach Impressions Cost per results Amount spent (INR) Link clicks 10000 47 7824 16386 - 3084 165 7000 67 14232 36044 - 6786.19 272 Using ad set budget 66 7840 17839 - 3925.76 182 5000 3 4529 8286 257.14 771.42 29 5000 17 5004 14389 239.64 4073.88 48 2500 1 1886 2871 877.66 877.66 17 3000 175 54305 175608 86.574 - 1203 Using ad set budget 2 713 1343 167.27 334.54 9 Shiristi Group agency for client campaigns. Google Ads : Before Others Results Google Ads : Before Others Results Google Ads : Before Others Results Google Ads : Before Others Results Ad for Building Awareness Projects | Sudip Majumder-Data-Driven Marketing Strategist | LinkedIn More details for click BLOG NextGEN (sudipnextgen.blogspot.com) https://mentorsudip.wixsite.com/marketing-service/blog SEO, Local audience engagement marketing Case Study ,project success , tools use Thank You !