Sudhi Ramani

PM - DIGITAL MARKETING SPECIALIST – SEO/SEM/PPC/CRO/ECOMMERCE SUDHI.V.R Al Shuyouk Avenue Manama, Bahrain Passport No: H- BHR License No- Phone (Mob) - Nationality: INDIA E-mail-in: bh.linkedin.com/in/sudhivijayachandran Objective: Passion for Digital Marketing & SEM, SEO, CRO to execute my Digital Marketing - Ecommerce skills (SEO - Google's Algorithm, Search Engine Marketing Text, Display, Mobile & Video ads) in the organization to play my role efficiently and faithfully for the Organization's Development. Education Master of business administration (MBA) NIM (Maharashtra Government under) 74.2% marks in 2012 Completed Bachelor of Technology - Information Technology in 2006 from Cochin University of Science and Technology with 63.8% marks Completed Plus Two 69.2% marks in 2002 Completed THSSLC in 2000 with 76.33% marks Work Experience February 2014 to till date SEO/SEM (TEAM LEAD–DIGITAL STRATEGIST) Miraj Media W.L.L Al Shuyouk Avenue Manama Bahrain Mainly promoted web portals http://www.massgifts.com http://www.carsirent.com http://www.mirajmedia.com http://www.bahrainislandwedding.com http://www.wipaq.com http://www.excelid.com http://www.jiwok.com http://www.foxtons.co.uk http://www.student-support.co.uk http://www.nasscorporation.com Digital Marketing Strategy Day-to-day operations of agency projects, including research, scope development, creative execution and monitor SEO/SEM, marketing and sales performance metrics to forecast trends. Achieving the client’s strategic brand and business objectives by working with clients to provide them with guidance and working with the internal team to achieve execution of strategies. Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives, develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution Pay-Per-Click (PPC) Advertising, (Google, Yahoo, Facebook, LinkedIn, Twitter etc.)Create campaigns, Manage Display ads, Video Ads, Text ads, Call Extensions (Mobile Click to Call), Remarketing, link extensions, App extensions, Placements, Dynamic Search, Dynamic Budgeting, Callout Extensions, Location Extensions, Display Network Targeting, Conversion Optimization, Keyword Quality Score Improvement, Engagement Adverts, On demand Reporting, A/B Split testing adverts, Website Placements, Negative Keywords, Facebook Ads Management. Continually evaluate and improve effectiveness of campaigns through bid management, keyword analysis, and geo-targeting, spend ratio etc… Stay abreast of new developments and changes in paid search; proactively share best practices, trends and tips with team, and actively research, test and propose new approaches to improving paid search rankings and results. Present substantiated recommendations for budget reallocation or adjustments (higher or lower) to improve ROI of online marketing campaigns Manages research studies that yield rich insights into consumer online behavior, Develops a total understanding of online target audience and mindset modes and Provides campaign performance reporting and analysis to clients. Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, retargeting, remarketing and marketing automation. Implemented conversion optimization testing, dynamic phone number tracking, tag management and closed loop web analytics. Reduced cost-per-lead metrics while increasing overall lead volumes and conversion. Developed and Managed all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives. Implemented dynamic email campaigns using product affinity data and customer segmentation profiles. Search Engine Friendly Pages: There are certain elements each page must have to make sure that Google knows what that page is about. Me change sure that each page is properly SEO friendly including the title, URL, heading, meta tags and advise on client's website content. On-Page & Off-Page Search Optimization, Optimize website components including Meta tags, page title/descriptions, internal linking, sitemap, etc. Follow proper SEO guidelines with respect to coding and adherence to established keyword standards Competitor Analysis & Recommendations, Keyword Research & Selection, Research targeted keywords and match up to relevant content pages. Monitor overall SEO program success with regard to keyword ranking, indexed pages, back links, etc. Set up for Google analytics and Google webmaster tools. Google Analytics will allow to see all the statistics of client’s website, from behavior, acquisition and demographics. Google webmaster tools gives us information on the website performance through the eyes of Google. More technical than analytics but essential. Create a sitemap for web and submit this to Google, so it knows when to come back to website pages based on their importance. Indexing - Competitor Analysis & Recommendations, Keyword Research & Selection, Research targeted keywords and match up to relevant content pages. Monitor overall SEO program success with regard to keyword ranking, indexed pages, back links, link bulilding directory submission etc. Respond to support issues involving internal and external customers efficiently and effectively Blogging (Content posting) - A deep understanding of mobile strategy and how it relates to SEO, A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO Evaluate - Continually evaluate and improve effectiveness of campaigns through bid management, keyword analysis, and geo-targeting, spend ratio, impressions, and clicks, bounce rate unique cookies etc… Managing the social media marketing strategy ; focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, Pinterest, tumbler, Stumble upon. Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc.) Creating social media campaigns and calls-to-action that drive target buyers to client sites and generate leads for our clients. Server side (Database, C Panel, FTP, Hosting) SEO Tools Used Google Tools, PPC Tools, Flurry, Web Trends, Web CEO, Omniture, SeNukeX, NetInsight, VWO, HubSpot, Optimizely, WordTracker, Hotjar, Mixpanel, Wordstream, Jumpshot, SEOprofiler, Mailchimp, Quantcast Hootsuite, Optify, SEOMoz, FollowerWonk, Keyword Discovery, Magic submitter, SiIverpop, Raven Tools, Traffic Travis, Keyword Research, Link Assistant, Rank Tracker, Directory Submitter, Hotel Ads. Skills & Achievements Attendant Google, LinkedIn, Mozilla Firefox Technology Seminars. Passion for SEO/PPC/SMM and Digital Marketing Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere High levels of integrity, autonomy, and self-motivation Excellent analytical, organizational, project management and time management skills District and university cricket player- Acted as a senate member and college Sports Secretary for 3 years. Presented a seminar on Y2K 38 Problem as part of course curriculum. Previous Work Experience JULY 2010 to February 2014 SEO Analyst & TL Reubro International 39/3122, Valanjambalam, Kochi 682016, Kerala India SEO/SEM/SMO Projects: http://www.racquetbooking.com http://www.mamadeva.com http://www.sulserpartner.ch.com http://www.reubro.com http://www.oneteam.us http://www.adventurebound.com etc Digital Marketing Schedules and Activities Performed competitor analysis and maintenance in online marketplaces such as Amazon, eBay and Sears with focus on revenue improvement. Conducted inventory management and quality control in the Magento e-commerce platform. Increased brand awareness through creation and management of social media channels and the corporate blog. Increased social media engagement by 1200%. Oversaw company's SEM campaigns in English and Spanish covering 3 products targeted to North and Latin America which resulted in an increase of product awareness and lead generation of 48%. Mentored and Educated Technical Team on SEO-Friendly Web Development / Architecture Best Practices to ensure efficient communications and positioning of micro sites on major search engines. Executed both on page and off page SEO strategies resulting in improved first page rankings on the top three search engines. Contributed to responsive website redesign through planning, wire framing, user interface design, usability testing and HTML coding in Magento. This lead to a significant decrease in bounce rate and 37% increase in conversion rate. Oversaw projects and coordinated tasks with contractors to meet deadlines under budget. On-Page & Off-Page Search Optimization, Optimize website components including Meta tags, page title/descriptions, internal linking, sitemap, etc. Follow proper SEO guidelines with respect to coding and adherence to established keyword standards Competitor Analysis & Recommendations, Keyword Research & Selection, Research targeted keywords and match up to relevant content pages. Monitor overall SEO program success with regard to keyword ranking, indexed pages, back links, etc. Set up for Google analytics and Google webmaster tools. Google Analytics will allow to see all the statistics of client’s website, from behavior, acquisition and demographics. Google webmaster tools gives us information on the website performance through the eyes of Google. More technical than analytics but essential. Create a sitemap for web and submit this to Google, so it knows when to come back to website pages based on their importance. Respond to support issues involving internal and external customers efficiently and effectively Managing the social media marketing focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, Pinterest, tumbler, Stumble upon. Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc.) Creating social media campaigns and calls-to-action that drive target buyers to client sites and generate leads for our clients. Demonstrate SEM expertise through preparation and delivery of professional and engaging SEM presentations in response to customer requests for campaign analysis, expanded definition of product features & benefits, and assist Sales/Account Management team in overcoming customer objections Pay-Per-Click (PPC) Advertising (Google, Yahoo, Facebook, LinkedIn, Twitter etc…) Create campaigns, Manage Display ads, Text ads, Call Extensions (Mobile Click to Call), Remarketing, link extensions, App extensions, Placements, Dynamic Search, Dynamic Budgeting, Callout Extensions, Location Extensions, Display Network Targeting, Conversion Optimization, Keyword Quality Score Improvement, Engagement Adverts, On demand Reporting, A/B Split testing adverts, Website Placements, A/B Split testing adverts, Negative Keywords, Facebook Ads. Continually evaluate and improve effectiveness of campaigns through bid management, keyword analysis, and geo-targeting, spend ratio etc. Work Experience NOV 2008 to JUNE 2010 SEO Analyst Wairs Technologies ITES Habitat centre, Kaloor, Cochin SEO Projects: http://www.kyforward.com http://www.roguefoodies.com http://www.vitalshop24.com http://www.keralahoneymoon.in http://www.thekeralaholidays.com etc Responsibilities: Develop and implement SEO strategies, Monitor SEO results & manage contents to get continued high rankings. Link strategy & Meta tag Optimization. Added keywords tags for search engine optimization (SEO). Expertise in complete SEO management across multiple search engines. On page and off page SEO planning and implementation. Develop an online marketing activity plan for specific sales channel. Optimizing websites visitor usability and search engine ranking with SEO principle. Submission /resubmission to search engines and directories (Google, Yahoo, AltaVista, MSN, AOL, etc.) Monitor the contents in the news websites and recommend/assign appropriate URL's and tags. Key word research and selection for pay-per-click campaigns and SEO projects. Pay-Per-Click (PPC) Advertising, monitor campaign results, analyze key metrics & optimize click-through and conversion rates. Analyze websites/social documents, track and Analyze campaign effectiveness JULY 2006 to OCTOBER 2008 SE & SEO Boon Innovations PVT LTD R.T Nagar, Bangalore Major Development works: http://www.boon.co.in http://www.maidsofalexandria.com http://www.franchisemaven.com http://www.lovemecolombia.com etc.… Website development: PHP- MYSQL, JAVASCRIPT, AJAX, HTML, XML etc. Describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message thousands to millions. Handles the entire responsibility for SEO frriendly web development. System Monitoring, Testing, Performance & Management Problem analysis Social Media optimization Facebook, LinkedIn, Twitter, Digg, Stumble upon,YouTube, Vimeo Email marketing, Mail chimp, Silverpop, Facebook paid ads manage etc. Technical Aptitude Good knowledge of web-based applications and common Internet protocols and conventions Web browsers, email, HTTP, FTP, Database, Testing, Knowledge of web display languages HTML, CSS and Microsoft Office applications Knowledge of web development techniques and technologies as well as databases PHP, .Net, XML, JavaScript, and MySQL. Personal Profile Name: Sudhi.R Date of Birth: January 5th 1985 Place of Birth: Kottarakara, Kerala, India. Gender: Male Height / Weight: 5.9”/ 75 kg Nationality: Indian Marital status: Married Father's Name: Vijayachandran India License No. : 24/- Bahrain License No.:- Address: Al Shuyouk Avenue : Manama, Bahrain Phone: - E-mail:-Passport No: H- Languages Known: English, Hindi and Malayalam (Read, Write and Speak), Area of Interest: E Commerce, IT, Digital, Tourism Industry, Medical, Sports, Cargo Management, Event Management and Logistics supply chain Management. Declaration I do hereby declare and certify that all the details provided are true to the best of my Knowledge and hope you will consider my application favorably. Place: Manama, Bahrain. Date: 7/09/2017 Sudhi.R