Sudheer

Sudheer Chintakani Ferns N Petals Private Limited, Delhi (-- Summary ▪ ▪ ▪ 11 years of experience in Data Analytics, Conversion Rate Optimization and Merchandising during Seasonal and non-Seasonal periods. Assist in developing the strategies and execute key initiatives for website conversion improvements. Analyzing the competitors and executing key insights on website to improve Orders and Revenue. Identifying Strengths, Weakness & Opportunities through SWOT Analysis. Make recommendations to senior management on ways to improve the website. Maintain and provide all daily, weekly, monthly and yearly reporting from a variety of data sources to manager and senior management. Presenting Monthly Power Point Presentations to senior managements. Focused on generating business value by deriving actionable insights from raw datasets ▪ Built engaging dashboards and reports to visualize the insights. ▪ Develop processes to measure the value generated through the actionable insights. ▪ Strategized, implemented and managed all ecommerce initiatives to ensure maximum customer acquisition and revenue production. ▪ Created and maintained e-Commerce budget, strategy and marketing plans for International Business. ▪ Constantly strive to identify new process improvement opportunities. ▪ Extensively worked on site search optimization and merchandising. ▪ Conducted Multivariate and A/B testing for key feature releases. ▪ Conduct analysis and translate the outcomes to business users. ▪ ▪ ▪ ▪ ▪ Core Professional Strengths • • ROI focused • Problem solving • Root cause analysis Leadership Technical Profile Analytics: Adobe Analytics, Google Analytics, Tableau MS Office: Excel, Word & Power Point, Google Data Studios Page 1 of 3 Employment Ferns N Petals Private Limited Deputy Manager – International Business Dec 2016 – Till Date | 5.5 years Contributions: • Created and maintained e-Commerce budget, strategy and marketing plans • Played growth hacker role with a mission to consistently exceed financial targets • Developed strategy to increase online rakhi sales 40 lakhs to 10 crore in 4 years with year on year 100% growth rate • Implemented different pricing strategies and increased the gross profit margin percentage by 30% • Managed inventory over 15000 plus sku’s • Coordinating with different marketing functions to increase traffic and sales • Set up new vendors and managed the relationships for existing accounts. • Negotiated pricing with vendors and maintain profitability for company and vendor • Identified business growth opportunities by closing the gaps between customer expectations and business processes • • Conducted Training to team of 8 people. & handle them on daily basis Daily and Monthly Reports sharing to Management Ferns N Petals Private Limited Asst. Manager – Ecommerce May 2014 – Jan 2016 | 1.8 years Contributions: • • Head of Mobile site Sales. Develop promotions to bring down bounce rate to 30% Develop strategy to increase Mobile Android App downloads • Developed Strategy to increase international business revenue growth by 300%. • Developed a good Vendor base for International Business, which is earlier below 10 vendors • Part of the core team and helped in delivering company's vision and objectives • Organized all logistics necessary for sales from point of sale to delivery, including shipping. • Developed SOPs in call center to serve customers outside India. Page 2 of 3 Gifting Online India Pvt. Ltd Visual Merchandiser Team Lead Mar 2009 – Nov 2013 | 4.9 years Contributions: • Visual merchandising for 2 websites • Designing Product Catalogue • Managing New and Existing Vendors • Catalogue Maintenance • Understand the trends in the market • Understanding & delivering product needs of the Clients Education Diploma in fashion designing, Hamstech Institute of Fashion Designing, SNDT University Mumbai. Page 3 of 3