Steven Lundblade
3730 North Ridge Port Court, Wichita, KS -Career Summary
Experienced business executive with a demonstrated history driving revenue, controlling expense, affecting change and achieving bottom line results
Education
bachelor of arts | The university of kansas
Major: Journalism Advertising
Related coursework: Business Administration, Financial Accounting, Computer Science
Skills & Abilities
Sales
Accountability: Driven to achieve revenue, expense and profit goals
Digital Advertising Expertise: responsible for knowing, understanding and selling a full suite of digital advertising solutions
General Advertising Expertise: print advertising, direct mail, events and promotions
Presentation: create compelling PowerPoint presentations with clear calls to action
Public Speaking: skilled and effective speaker, with experience presenting to groups of all types and sizes up to and including C level executives
Leadership: Lead sales meetings, direct, inspire and reward sales success
business management
Budgeting: Prepare clear, workable budgets for revenue, production, distribution and human resources departments
Financial Reports: Produce clear, detailed Month End, Quarterly and Year End Reports. Provide line item variance explanations
Forecasting: Accurately forecast revenue and expense by budget line item weekly
Contingency Planning: Continuously plan to achieve EBITDA plan. This includes detail plans to control expenses and boost revenue throughout the budget year
Analytics: Set key performance indicators and provide detailed analysis in order to provide concise feedback effectively drive winning behaviors
Systems and software
Microsoft Excel, Word, PowerPoint, Outlook
ADP Payroll
Various Billing and Accounting systems
Google Docs
Google Analytics Certification
Thrive Hive Digital Certifications
Communication
Daily Interaction with customers, managers and staff to ensure that they are heard and feel valued.
Represent the company to key advertisers, at key events and to critical institutions like the chamber, school boards and civic organizations to foster favorable relationships with key constituencies
Deliver annual budgets and supporting rationale to corporate leadership in a compelling fashion
Represent Kansas properties in webinars and meetings with the CEO, CFO and CRO
service
Head Elder for Bethany Lutheran Church in Greenville SC.
Board of Directors for Meals on Wheels in Greenville, SC
Building Committee for the new Sanctuary for Bethany Lutheran in Greenville, SC
Elder at Martin Luther Chapel in Pennsauken, NJ
Serve as Ascension Lutheran Commissioner of Finance, Tyler Campus
Experience
Publisher | gatehouse media | July 2017 – June 2019
As chief executive in Hutchinson, lead sales efforts, particularly with digital transformation and digital suite of products. Top and bottom-line responsibilities for all operations and departments at the Hutchinson News, The Newton Kansan and The McPherson Sentinel, I led the teams through rapid and dramatic changes necessary to open new revenue streams and reduce expense while increasing efficiency.
Sales manager | berkshire hathaway media GROUP| march 2016 – july 2017
Led a team of sales reps in Omaha and worked with various BH Media properties to accelerate growth through the development and execution of new revenue programs and plans, particularly in the digital arena.
Sales manager | north Jersey media group | march 2009 - march 2016
Working with over 100 sales reps, drove digital sales and major automotive accounts sales for a group of 57 newspapers magazines and websites.
vice president advertising | gannett newspapers | october 2000 – june 2005
Led the advertising division (93 FTE’s), led and mentored ad directors at four Gannett newspapers in the region. Was an integral part of the initial rollout of Careerbuilder.com and Cars.com, achieving over 90% market penetration within 2 years. As a member of the Operating Committee for The Greenville News took an active role in driving the day to day operations of all departments. During my tenure we were consistently in the top 20% of all properties.
Various positions | knight rider newspapers | 1990 - 2009*
Quickly became the top sales rep in my department, was promoted to district manager where I achieved in excess of 20% year over year increases, based on performance was promoted to Major Accounts Manager, then Retail Advertising Manager in Fort Worth, and Publisher of Broad Street Magazines in Philadelphia.
*Left Knight Ridder in 2000 to go to work for Gannett, was rehired by Knight Ridder in 2005.