Steve Crosetti

Resume: STEVE CROSETTI- EXPERIENCE: 3/16 – 6/18 3/12 –1/16 08/11 – 3/12 - 20 years of Business Leadership (2.9 yr.) Results Radio, Santa Rosa, CA (based in Redding) Sr. Manager Digital Solutions Responsible for topline revenue growth of digital product sales in four markets: Redding, Chico, Yuba City & Sacramento. Supported a team of 17 sellers and 4 revenue managers. Focus was new customer acquisition. Built & developed sales infrastructure (salesforce.com) for digital products sold to small local business owners. Grew Revenue by 220% from 2016 – 2017 delivered $1M+ in 2018 (33% growth). (3.7 yr) Versium, Inc. Redmond, WA (start-up) Co-Founder, VP Sales & Business Development Responsible for topline revenue growth through new customer acquisition. Built & developed sales infrastructure (marketing automation: Pardot, CRM: salesforce). Developed go-to-market strategy for sales effort. Managed inside-sales, sales ops, sales mngt., acct. mngt. and sales engineers. Product focus was Big Data Services to Enterprises (Starbucks & T-Mobile) and Channel Partners (Microsoft & TowerData). Managed relationships with Starbucks, T-Mobile, Helix EDU, Infutor, Acxiom, InfoGroup, SatMetrix, Cybersource/Visa. Contributed $1M in topline’14 & ‘15. (7 mo) BigTip, Inc. Seattle, WA (start-up) Dir. Strategic Partnerships Responsible for developing strategic partnerships in the Digital Promotion Space: $160 Billion Local Ad Market. Working with "deal" platform providers (Groupon), publishers and Nat. Merchants to help them sell more inventory. D I G I T A L B I G D A T A S O C I A L 10/10 – 07/11 (10 mo) Zuberance, Inc., San Carlos, CA (start-up) Regional Sales Director Sales Director responsible for SW Territory including Ca, NV, UT, CO, AZ & NM. Marketing Services focused on Fortune 500 brands. Focus on acquisition and retention. Contributed $650k in topline revenue. C O M M 07/06 – 10/09 (3 yr) Fidelity National Title, Redding, CA Associate Vice President / Director of Business Development Contributions increased market share by 35%. Lead a team of 4 Sales Reps responsible for revenue growth through new customer acquisition. P&L responsibility. I N S U R Resume: STEVE CROSETTI- - 06/04 – 06/06 (2 yr) Iconoculture, Inc., Minneapolis, MN (start-up sale to CEB) Regional Vice President & Strategic Account Manager Responsible for customer retention and growth. New customers (100% growth each year) included the following clients: New Line, Starbucks, Microsoft, Warner Brothers, Paramount, Disney, Gallo, K-Swiss, HP, Yahoo! 08/03 – 5/04 (1 yr) Snapfish.com San Francisco, CA (start-up successful sale to Hewlett Packard) Director of Sales Lead a team of 2 people for ad and sponsorship sales globally. Responsible for revenue forecasting and achievement of sales goals through direct selling to both Agencies and clients. Delivered $25k/mo. in revenue. 10/98 – 07/03 (5 yr) InfoSpace, Inc., SF, CA (headquarter: Bellevue, WA) (start-up) Regional Sales Director & National Advertising Manager (successful IPO). As Nat. Ad Manager delivered $1M+ annual Rev. As Reg. Sales Director, contributed $32M in ad revenue > 50% of Nat. Revenue Budgets. Lead a team of 6: 4 National Advertising Managers and 2 Account Managers for West Division. Managed P&L for West Region. 7/96 – 10/98 (2 yr) ABC Broadcasting (Disney), KGO/KSFO Radio, SF, CA New Media Director & Senior Account Executive Launched New Media Department for ABC properties in San Francisco. Managed P&L and sales for KGO & KSFO Internet web sites. Dev. Strategic Partnership w/ Yahoo! Delivered $1M (250k/qtr.) in Rev. Launched New Media Division. 6/95-3/96 (1 yr) CBS Inc. (Infinity) KRQR Radio, SF, CA Account Executive. Non traditional revenue focus consistently delivered more than 30% increases year over year. 7/94-5/95 (1 yr) Shamrock Broadcasting (Infinity), KMLE Radio, Phoenix, AZ Account Manager. Directly responsible for new business development. $1 million revenue contributed to most profitable single billing month in station history of station in May 1995 1/93-7/94 (1.5 yr) Media America Corporation (Clear Channel) , KESZ Radio, Phoenix, AZ Account Executive. Entry-level radio ad sales to local businesses. Sold NFL ad packages for the AZ Cardinals. EDUCATION Salesian High School, Richmond CA 1988 Arizona State University, Tempe AZ B.A. Communication/Broadcasting, Dec. 92’ Cronkite School of Journalism Outstanding Undergraduate 1993 Former Division I scholar athlete: Baseball Team Arizona State 89-90 I N T E R N E T S T A R T U P S B R O A D C A S T I N G