Contact- (Mobile)-
www.linkedin.com/in/
stephenwatsonjr (LinkedIn)
Top Skills
Training
Operations Management
Marketing Strategy
Stephen Watson
Digital Marketing & Business Development Expert
Greater Atlanta Area
Summary
I am an autodidact, a student of life, a sponge for information. I know
a little about a lot of things and a lot about a few things. I best define
myself as a staunch pragmatic thinker. Applying Kaizen principals
to my life; my goal each day is to learn something new and better
myself, most days I am successful.
My true love has always been marketing, digital marketing in
particular. I have followed it from an emerging industry to the current
day, trillion-dollar leviathan it is, and while doing so obtained applied
erudition in the following areas:
Digital Marketing: Fluent in both PPC and CPC. AdWords, Facebook
passive, Facebook Ads (campaigns and boosts), Twitter (passive
and promoted), Instagram (see Facebook), Pinterest Ads, and
everyone’s favorite, LinkedIn (sponsored posts and text ads). Adept
with HootSuite and Buffer.
SEO: Moz, Majestic, SEMRush, Screaming Frog, Google Analytics,
Google Search Console, Bing Webmaster Tools, Google Trends,
Google Keyword Planner, Yoast, SeoBook, Long Tail Pro and
Monitor Backlinks. I have performed organic SEO with impressive
results in competitive landscapes (see portfolio). I am adroit with UX
& UI design and content creation.
Project Management & Operations: Multiple CRMs (including
Salesforce), Trello, Basecamp, Pivotal Tracker, Slack, Google App
Suite, Microsoft Office, Bidsketch, Proposify, Calendly, Balsamiq,
Airtable, Asana, Zoho, JIRA, TeamViewer and Podio.
Management methodologies: Agile, Kanban, Scrum, Lean, Six
Sigma and Holacracy.
I most appreciate working with decentralized teams in a dynamic
position that is an amalgam of creative thinking, high-level business
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planning, day-to-day operations, developing and adjusting strategies,
recruiting personnel, project management, writing copy, synthesizing
data, and perhaps most importantly, learning new things and
developing new skills.
I enjoy making new connections and speaking with individuals about
mutually beneficial opportunities.
Experience
CryptoManiaks
Chief Marketing Officer
May 2018 - December 2018 (8 months)
Greater New York City Area
- Supervise SEO efforts
- Supervise social presence
- PPC, ad copywriting, seo copywriting, sales copywriting, et al.
- Manage outreach campaigns (ads and partnerships)
- Execute Marketing directions
- Advise on operations
- Manage operations
- High-level strategy advisor
- Convey the company's value
Journey Beyond Divorce
Digital Marketing Director
September 2017 - May 2018 (9 months)
Greater New York City Area
Essentially splitting the duties of an operations & marketing director /executive
officer while executing some of the more granular tasks
Market Research
| Funnel & Pipeline Optimization
System Engineering
| Lead Generation
Process Engineering
| Conversion Rate Optimization (CRO)
Developing Marketing Strategies | Usability & Functionality Testing
Advertising Schedules
Developing Ad Copy
| Data Synthesis
| Editor
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Defining Buyer Personas
| Copywriting (ad, social, blog and press release)
Identifying in-market segments | Project Manager
Defining target audience
| Product Launch
Establishing B2B relationships
Content Syndication
| Search Engine Marketing (SEM)
| Search Engine Optimization (SEO)
Diversifying Revenue Streams | Social Media Marketing (SMM)
FleetCreature: A digital agency for growing businesses
Chief Operating Officer
July 2015 - January 2018 (2 years 7 months)
Greater Denver Area
Overall:
Responsible for collaborating with and executing strategy and vision set forth
by CEO. Responsible for all areas of operation – including implementing,
augmentation and optimization of systems and protocols, marketing and sales,
research and development, customer (client) services, human resources
(recruiting, hiring/ firing, performance reviews, employee development and
scheduling), coordinating efforts across teams as pertains to individual projects
and overall strategy and individual accountabilities.
High Level Specifics:
Clear communication between other C-suite officers
Developing new marketing strategies and channels
Executing marketing strategies after CEO signs off
Executing & Reporting on marketing and sales metrics
Designing and implementing SOPs and ensuring compliance across teams
Research and development of existing or new systems that can optimize
business operations and improve bottom line.
Human Resources as defined above
Responsible for SEO division including SEO for company website, service
packages, execution and scaling
Project Management on SEO proposal & clients
Blue Jack Homes
Director of Operations
January 2014 - June 2015 (1 year 6 months)
Greater Atlanta Area
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Day to day operations plus Systems Engineering Recruiting, Hiring,
Training and Managing virtual employees, Diversifying marketing channels,
Comprehensive market research, Website design and SEO Building, SMM
from the ground up. Graphic & Print Advertising Design, Vertical Integration,
Cultivating contacts and relationships within industry, Responding to calls
and emails. Scheduling appointments for principal, Budget and accounting.
Tracking conversion and response
First Baptist Church of Lithonia
Network Administrator
January 2012 - June 2015 (3 years 6 months)
Created a strategic market analysis, created website, designed logo, the
phone tree the church currently uses and social media marketing. Continuing
in a supporting role as network administrator.
Levi Strauss & Co.
Store Manager
January 2010 - January 2013 (3 years 1 month)
Kirkland's
Senior Assistant Manager
January 2008 - January 2010 (2 years 1 month)
Cost Plus World Market
Department Manager
January 2007 - January 2008 (1 year 1 month)
Bed Bath & Beyond
Receiving Manager, Loss Prevention Manager
January 2005 - January 2008 (3 years 1 month)
Education
University of Phoenix
Bachelor’s Degree, Bachelor of Science in Business · (2011 - 2014)
Georgia State University Perimeter College
Associates, Business Administration · (2008 - 2010)
University of Phoenix
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Master of Business Administration - MBA, Business, Management, Marketing,
and Related Support Services · (2016 - 2018)
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