STEPHEN GITAU KIMARI
Tel: - /-| Email:-LinkedIn: https://www.linkedin.com/in/stephenkimari/
PROFESSIONAL SUMMARY
Results-driven Sales and Marketing Manager with a proven track record of creating and executing successful
strategies to drive revenue growth and market expansion. Adept at leveraging market insights and consumer
trends to develop innovative campaigns that resonate with target audiences. Skilled in leading high-performance
teams, fostering collaborative environments, and optimizing cross-functional efforts to achieve organizational
goals. Known for exceptional communication skills, strategic thinking, and a keen ability to analyze data for
informed decision-making. Seeking to apply my expertise and leadership to propel businesses to new heights in
the dynamic world of sales and marketing.
MAJOR HIGHLIGHTS
Loreal East Africa– Coast Region
Set up new distributor for coast region Covering voi , kilifi , ukunda & mombasa island.
Market segmenatation :rural & urban.
Channel categorization : wholesale , retail & small supermarkets into the sales system.
Wasoko Limited – Coast Region
Grew the business from Ksh. 15M in March 2021 to Ksh . 162M on GMV by the end of JJuly022 and
enhanced the coverage from- by end of June 2022.
Airtel Kenya Limited – North Coast
Opened up to 14 new franchise partners: 2 Lamu, Mtwapa, 5 Malindi zone, 4 Kilifi zone,3 Mtwapa zone.
Grew recharge sales from Kshs. 42M to current Kes.98 M within the zone.
Advised the business for the massive new 4G roll out was carried in 2020 that led to new 30 new sites
and 15 were upgraded from 3G to 4G a milestone for the business in the zone.
Unilever
Set up the new Unilever distributorship covering mpeketoni to Lamu.
Revolutionized the route to market for the market hence increased sales & effective market coverage
from a universe of 1500 to 2360 outlets within 6 months.
Target achievement of 5 out of 6 months Year to Date even with the loss of the Blue Band Business
which was 15% of the business in- in Kilifi county.
Set up the new Unilever distributorship covering Voi, Taveta & Loitoktok markets.
Revolutionized the route to market for the market hence increased sales & effective market coverage.
Proposed to the Business to merge Taveta and Voi Cluster to be one as the cost to service would be
minimal and move Loitoktok business to Emali which was implemented from Jan 2019.
CORE COMPETENCIES
Business Development | Rapport Management | Market Analysis | Strategic Business Planning | Product
Listing | Training & Mentor-ship | Stakeholder Management | Reporting | B2B & B2C | Distribution
Management | Territory Management | Account Management | Channel Management | Route to Market |
General & Modern Trade |
PROFESSIONAL & ACADEMIC QUALIFICATIONS
Bachelor of Business Information Technology | Jomo Kenyatta University of Agriculture and Technology |
2013
Kenya Certificate of Secondary Education | Kangaru High Secondary School | 2008
WORK EXPERIENCE
BROAWAY BREAD KENYA
REGIONAL SALES MANAGER 9/2023 - TO DATE
Stephen Gitau CV
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Overall purpose :Driving sales , expanding market share and maximizing profit in coast region.Responsible for
leading and managing sales team ,developing and executing region strategy ,maintain strong customer
relationship and ensuring our bread is effectively distributed and sold the whole of coast region.
LOREAL EAST AFRICA
SALES ASSITANT (COAST ) | 02/2023– 8/2023(maternity reliever )
Overall Purpose: Responsible for overseeing a team of sales professionals.Trains sales staff implements
Implemented and adopted an effective distribution strategy to grow sales within the assigned Area zone.
Ensured achievement of set Key Performance Indicators
Prepared, planned, and executed programs aimed at market penetration, relationship building, and share
growth .
Ensured internal collaboration, teamwork development, and adherence to the set work ways and
standards.
Supported achievement and compliance to Loreal East Africa branding/merchandising standards in
coast region.
Escalated any trade or network issues to the immediate line manager and follow up for closure.
WASOKO LIMITED
FIELD SALES MANAGER (COAST ) | 02/2021 – 1/2023 (Business closed down in Mombasa)
Overall Purpose: Responsible for overseeing a team of sales professionals. S/he trains sales staff implements
marketing strategies and monitors the sales team to ensure they follow proper protocol and meet sales goals.
Business Development
Ensures sales targets are achieved daily per route per category in terms of volume, value, and also the
Gross profit is realized.
Rapport Management
Builds and promotes strong, long-lasting customer relationships by partnering with them and
understanding their needs.
Maintains good relationships with Customers and resolves issues in the trade in general.
Market Analysis
Understands market drivers and collaborates with both the client and internal stakeholders to overcome
potential impediments.
Identifies emerging markets and market shifts while being fully aware of new products and competition
status.
Stays abreast of current industry trends, competitors, and current/new company products and services
Ensures 100% outlet coverage against target universe and achievement of Numeric Distribution targets
per category and SKU
Strategic Business Planning
Designs and implements a strategic business plan that expands the company's customer base and
ensures its strong presence
Reviews journey Plans regularly and tracks calls daily to ensure 100% JP adherence.
Product Listing
Lists new brands and innovative products into appropriate channel and outlet segments.
Training & Development
Holds daily morning sales team review meetings and training sessions weekly where I review the weekly
performance with my supervisors.
Accompanies the team in the trade and coaches them to drive retail excellence.
Stakeholder Management
Holds meetings with stakeholders to drive key agendas e.g. pricing, and new product launches.
Report
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Generates Sales Reports & analysis per route to understand and discuss areas of improvement and
opportunities missed and guide the sales team.
Presents sales, revenue, and expense reports and realistic forecasts to the management team.
AIRTEL KENYA NETWORKS LIMITED
ZONAL SALES MANAGER (NORTH COAST) | 12/2019 – 01/2021
Overall Purpose: Responsible for preparing, planning, and executing programs aimed at market penetration,
relationship building, and share growth e.g. Sales promotions, Roadshows, etc.
Implemented and adopted an effective distribution strategy to grow sales within the assigned Area zone.
Ensured achievement of set Key Performance Indicators
Prepared, planned, and executed programs aimed at market penetration, relationship building, and share
growth e.g. Sales promotions, Roadshows, etc.
Ensured internal collaboration, teamwork development, and adherence to the set work ways and
standards.
Supported achievement and compliance to Airtel Kenya branding/merchandising standards for Channel
Partners in the assigned Zonal area.
Escalated any trade or network issues to the immediate line manager and follow up for closure.
Effectively managed staff and resources allocated within the Zonal area through effective monitoring of
performance and by providing support to the Airtel Money Area Sales Managers' initiatives.
UNILEVER KENYA LIMITED
TERRITORY MANAGER (KILIFI ZONE) | 01/2019 – 11/2019
Overall Purpose: Responsible for overseeing the company's sales operations in Kilifi Zone.
Ensured that the territory distribution objectives of brand availability, stock holding, and stock rotation
were achieved
Maintained accurate and relevant outlet information.
Ensured that price was in line with the company strategy.
Implemented promotions, developed and executed merchandisingprograms
Provided market information and reports on the performance of customers, brands, and competition to
ensure that the relevant marketing people were fully informed
Developed and implemented a territory plan which met the objectives of the area trade marketing plan
in the areas ofbrand, volume, merchandising, and promotion.
Build loyalty by providing support to the trade through regularvisits, accurate communication, problemsolving, specialized advice, and fair trade.
Other Positions Held:
Territory Manager (Taita Taveta) | Unilever Kenya Limited | 01/2017 – 12/2018
Assistant Territory Manager (Diamond Wholesalers Garissa) | Unilever Kenya Limited | 12/2015 12/2016
Movie Shop Attendant | Tecklin Movie Shop | 01/2014 – 08/2015
Teacher (Business Studies & Computer Studies) | Githiga High School | 03/2012 – 08/2012
Intern | Karirana Tea Estates | 05/2011 – 08/2011
NOTABLE TRAINING
Unilever Field Sales credentials | 2017
A+ Certification Essential support skills/Network + Certification support skills | Computer Pride
College
Web Design | Zetech College
Stephen Gitau CV
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MRS JUNE JAMBIHA
Wasoko Limited Sales Manager
East Africa Region
Tel:--
Stephen Gitau CV
REFERENCES
MR. SAMUEL KIMANZI
Zonal sales manager
Airtel Coast Region
Tel:--
MR. STEPHEN MAINA
National Sales Manager
Loreal East Africa
Tel:--
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