Stephen John Balandra

I’m a Meta-Certified Media Buyer and Meta-Certified Media Planning Professional with deep experience creating, managing, and scaling high-performance paid social campaigns. I’ve worked across multiple industries—including e-commerce, healthcare, SaaS, hospitality, education, and talent acquisition—helping brands grow through precise targeting, strong creative strategy, and data-driven optimization.

My background includes managing large advertising budgets, running multi-market campaigns, and building full-funnel paid social strategies that drive measurable growth. I specialize in designing end-to-end campaigns aligned with business objectives—from brand awareness all the way to conversion and retention. With expertise in both media buying and media planning, I bring a strategic approach to forecasting, budgeting, audience mapping, and performance scaling.

I excel in combining creative insight with analytical discipline. I understand how to craft compelling ad angles, test variations efficiently, and refine audience segments to continuously improve performance. I regularly monitor key metrics such as ROAS, CPA, CTR, CPC, conversion rate, frequency, and delivery diagnostics to ensure campaigns are always optimized for the best results.

I am experienced in:

• Meta Ads (Facebook & Instagram)
• Media Planning & Budget Forecasting
• Campaign Setup, Optimization, & Scaling
• Audience Segmentation & Targeting
• Full-Funnel Strategy (TOF/MOF/BOF)
• Creative Strategy & A/B Testing
• Retargeting & Remarketing
• Pixel Setup & Conversion Tracking
• Reporting, Insights, and Optimization Recommendations

Beyond paid media, I’ve also worked on organic social media content, email marketing, and broader digital strategy—allowing me to understand how each channel supports overall business goals.

Now working fully remote, I bring discipline, adaptability, and a strong sense of ownership. If you need someone who can take charge of both media planning and buying, while delivering consistent results and strong performance improvements, I’d love to support your growth.