Markham, ON
STEPHEN CHAN
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in/Linkedin.comstephenkhchan
SUMMARY
Strategic and results-driven professional with over 6 years of experience in digital transformation, customer experience enhancement and product
marketing. Proven expertise in driving digital adoption strategies, leading multi-disciplinary teams, and delivering innovative web solutions that
improve customer engagement and operational efficiency. Leverage data-driven insights and fostering collaboration to execute complex projects
that align with organizational goals and customer needs.
EXPERIENCE
CRO MANAGER
Nov 2024 - Feb 2025
CORITY SOFTWARE
• Spearheaded the conversion rate optimization (CRO) strategy by leveraging A/B testing, heatmaps, and behavioral analytics to enhance website and
landing page performance.
• Managed the end-to-end experimentation process, collaborating with UX/UI designers, developers, and content teams to improve user experience,
reduce friction, and drive lead conversions.
DIGITAL PRODUCTION MANAGER
CORITY SOFTWARE
• Executed an integrated plan to drive Asana adoption, boosting team efficiency and collaboration.
• Implemented Qualified chat to enhance lead capture and train sales teams, increasing engagement and conversions.
• Optimized site design and user experience using analytics and user feedback.
Feb 2022 - Nov 2024
DIGITAL & BRAND MANAGER
Feb 2019 - Feb 2022
CORITY SOFTWARE
• Successfully executed multi-channel digital campaigns and user journeys to enhance conversions.
• Led a comprehensive brand refresh, ensuring consistent messaging and visuals across digital platforms to improve brand perception and customer
trust.
• Established a performance tracking framework, leveraging data-driven insights to refine digital strategies and maximize ROI.
TECHNICAL MARKETING SPECIALIST
CORITY SOFTWARE
• Implemented Intercom, boosting opportunities 200% in four months.
• Improved web workflow, a major corporate rebrand, and 120% YoY lead growth.
• Increased video content 200% through strategy, shooting, and editing.
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DIGITAL MEDIA SPECIALIST
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BOND BRAND LOYALTY
• Managed a 200K+ subscriber list for top clients, optimizing email strategies to boost engagement.
• Increased click-through rates by 150%, improved efficiency by 50% with automated reporting, and enhanced performance by reducing image load
time by 50%.
• Ensured top-quality communications through rigorous testing and QA, while driving data-driven digital strategies.
DIGITAL MARKETING SPECIALIST
JUSTEATTAKEAWAY.COM
• Converted 85% of new users, driving 200% YoY growth post-acquisition of GrubCanada and MenuExpress.
• Built new traffic channels via integration partnerships, boosting referral traffic by 10% monthly.
• Led SEO, SEM, and email marketing strategies, achieving 40% email growth YoY.
• Managed national campaigns and oversaw the French app launch, ensuring on-time delivery.
• Analyzed Google Analytics data to optimize performance and inform strategy.
EDUCATION
Spec. Hon. B.Sc., Psychology & Business
YORK UNIVERSITY
AWARDS & HONORS
The Regur Award
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2018 & 2023
• The Regur award recognizes employees who has achieved exceptional results and has demonstrated dedication, passion and dive for customer
excellence.
• Where Customer Centric is part of the corporate values.
SKILLS
Usability testing
Project management
User experience research & design
Technical & business communication
